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What Did Yahoo Search Marketing Change in Their Updated Terms and Conditions?

Posted by Joe on January 6, 2009 in Yahoo! Search Marketing

Yesterday, Yahoo Search Marketing sent out modified advertiser Terms and Conditions. We have previously discovered some surprising information when Yahoo updated their agreements, so I wanted to find out exactly what had changed.

This time around, Yahoo hasn’t made significant changes that will directly effect your search marketing campaign. Most of the changes in the new version of the Terms and Conditions are related to the dissolution of Overture …

How Do You Anticipate PPC Traffic Changes if You Have No Account History?

Posted by John on January 5, 2009 in Advanced PPC Strategies

Today, I am jealous. Why is that you ask? Brad Geddes wrote a great article at Search Engine Land today – one that I should’ve written. (Just kidding!) Seriously though, Brad’s article touches on one of the best PPC tools around – PLANNING. He thoroughly explains how to review historical data to determine when your PPC account experiences performance spikes (be they seasonal or other). Then most importantly, he explains what you should …

PPC News Roundup for January 2, 2009

Posted by Amber on January 2, 2009 in PPC News Round Up
  • Need to save some money on PPC this year?  Website Magazine has 5 solid tips for doing just that.  These helpful solutions range from reviewing your match type strategy, negative keyword use, account structure, ad scheduling and even taking a look at the search engines you’re using.
  • A serious concern on the minds of many marketers is how their PPC campaigns could be affected by a recession.  Marketing Profs offers up 10 tips to recession-proof lead-generation PPC campaigns.  Of …
  • 6 Ways Diagnose a Problem Within Your PPC Account

    Posted by Amber on December 31, 2008 in Advanced PPC Strategies, Increasing Conversion Rates

    It happens to the best of us, you make some changes within an account and realize two days later your clicks or leads have dropped significantly and you’re not sure exactly why. In this post I’ll show you a few ways you can drill down and figure out mysterious problems within your PPC account.

  • Keep a log: My first recommendation before you even begin managing PPC accounts is to keep a log of all your …
  • Our Greatest Hits for December!

    Posted by Joe on December 31, 2008 in Greatest Hits

    The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from December. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

    What Are Your Major Challenges When Inheriting a PPC Account?

    Posted by Joe on December 30, 2008 in Advanced PPC Strategies

    We are currently working on a new project and we’d love to get some insight from you! The PPC Hero team is composing a new piece of cornerstone content for the blog. This new publication will discuss inheriting PPC accounts from companies who have been managing their PPC campaign in-house, or using another SEM firm.

    We are looking for your answers to these questions:

    • What are the some of the most common mistakes you see when inheriting a pre-existing PPC account? What …

    What You Need to Know to Set Up Monthly Invoicing With Google AdWords

    Posted by Joe on December 30, 2008 in Google AdWords

    There is a series  of fiery hoops that you have to jump through in order to set up invoicing for your Google AdWords. If you work with a client that regularly launches new brands, companies, or new business initiatives, that require separate PPC campaigns, your invoicing headache is probably rather large and severe. There is a way to cure this headache.

    The standard procedure for setting up invoicing for a Google AdWords account requires a few steps. Not every client is …

    Maximize Your International PPC Exposure in Microsoft adCenter

    Posted by John on December 29, 2008 in Geo Targeting, Microsoft adCenter

    One of the more unique challenges of advertising with PPC is targeting customers on the international level. Google has made it maddeningly simple with AdWords (one account can reach the entire world), but Yahoo! and MSN aren’t as advanced. Yahoo! forces you to open a new account for each location you’re targeting – which can thankfully be placed under a single master account login. MSN’s geo-targeting functions are fairly flexible – that is once you decipher the …

    Blog News Roundup for December 26th

    Posted by Amber on December 26, 2008 in PPC News Round Up
    • From the Adwords Agency Blog, Quality Score fact of the day states that a few bad performance days from testing is not going to kill your quality score. In fact Google recommends you test your ads and landing pages to see what’s working and what’s not. As long as you delete the non-performers you’ll be okay.
    • Search Engine Journal has an interesting post on ways clients can help their PPC agency succeed.  Trust, collaboration, and communication are just three …

    Should Small Businesses Really Avoid PPC?

    Posted by John on December 24, 2008 in Basic PPC Strategies

    On Monday, Media Post’s Search Insider published an article titled, “Small Businesses to PPC Search: Drop Dead.” This article takes an interesting tone, one of caveat emptor for small businesses using PPC as a viable marketing option. When I read this article, I envisioned the author holding a massive red stop sign yelling “DON’T DO IT” to any small business owner who happened to walk by the proverbial PPC booth. Not to be blatantly contrary, but …

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