A picture (this picture?) is worth a thousand words, or so I’ve always been told.  Last month I was working with one of my clients on landing page ideas.  The landing pages we had were OK, and generating a 2.98% conversion rate.  I was honestly stuck on coming up with new ideas for landing pages and was relieved when I had an epiphany.  My landing page had no pictures!

I quickly …

It’s been almost two years now that Google & Yahoo have implemented their quality score and quality index algorithms. Hopefully by now, you’ve implemented some changes in your account that can improve your quality score, which can increase your ad positions while decreasing your maximum bid amount. In this post I’d like to share with you some changes that I have made in my accounts that have improved my quality scores and have given me a lower CPC yet …

• If you’re wanting excellent tips on how to build a profitable PPC campaign, check out David Szetela’s new weekly column on SEW called, Profitable PPC. The series will aim to build and optimize successful PPC campaigns from start to finish. Can’t wait to read them David!
• Wondering how you can create a radio ad with success in Adwords? Shoemoney says it’s been a great source of traffic for his site and is finally talking about how he puts …
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The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from June. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy!

• Getting a little help with your PPC campaign is never a bad thing: we all get by with a little help from our friends. And Yahoo wants to your friend. Or maybe not. Either way, Yahoo is going to …
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Greetings! It is that time of year again where Americans celebrate their independence. Fireworks, backyard bar-b-ques, humidity and sparkles - the 4th has it all! We wish everyone a happy 4th of July and wish you all a safe and fun holiday.

As you can see, PPC Hero as taken on the persona of Uncle Sam (”I Want You to have a successful PPC campaign”) and SEO Boy is our traditional American colonial revolutionary,  flute and all!

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This must be “death to good Google ideas” week.  Yesterday they announced that Pay-Per-Action will be removed from AdWords in August.  Today I received an email from Google telling me that Cross Channel Tracking is being removed, too!

Cross Channel Tracking was a relatively simple way for advertisers to track conversions from 3rd party sources within AdWords.  With the implementation of a javascript code on your landing page (that’s right, NOT the confirmation page), you could track conversions from…