There are multiple ways of diagnosing a high CPL, however, these are a few quick and relatively easy ways to figure out why your costs are rising.
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How We Increased Conversion Rate by 24% Through Campaign Match Type Segmentation
Deciding whether or not you should segment campaigns by match type can be daunting. Get tips on when it's worth segmenting your account and what results can be expected once you gain control over spend per targeted match type!
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Google Is Getting Rid Of Average Position!
Google just announced the end of average position. Find out why there is no reason to panic and what our predictions are for what will happen next.
5 Examples of Ads & Landing Pages That Have Perfected Post-Click Optimization
How is the post-click experience different from the pre-click? Get the answers here with the 5 most important elements to an optimized post-click experience.
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PPC Conversion Tracking
Need some convincing about why you should be utilizing conversion tracking in your ppc campaigns? Then, look no further, PPC Hero is here to help!
The #1 Way to Take Your PPC Strategy from Average to Expert
Explore how online user behavior is a crucial component of being able to take your PPC strategy from average to expert!
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Paid Search Competitor Strategy – A Negative Keyword Twist
Learn how we developed our competitor strategy by creating a safe space for a competitor search campaign and here’s a hint, it involves a lot of negatives!
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Bing Ads Platform Integrating With Yahoo & AOL Search
Microsoft and Verizon Media – formerly Oath – recently announced a new partnership making Bing Ads the single global platform for all search advertising campaigns on the AOL and Yahoo networks.
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Ways to Reduce PPC Spend Without Turning Out the Lights
Explore a few ways to take action in your account to reduce PPC spend without having to turn out the lights on your campaigns!
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Google’s New Ad Position Metrics: Rethinking Average Position
Average Position shouldn't be your go to metric to measure ad placement. Find out how to better adjust bids with Google's new metrics!
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What To Do If Your Black Friday Flopped
A slow start to the holidays doesn't doom you to full season of PPC failure. Take a second to collect your thoughts, analyze the data, and set the strategy for where opportunity exists.
How Google Determines Which Ads To Serve
Explore the factors that go into how Google determines which ad to show with the search results.