This post should provide you with an impetus to evaluate your own accounts and ad extensions in a slightly more thorough fashion.
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Native Video Comes To Yahoo
Yahoo has recently rolled out video as part of their native platform. Upon learning this fact, my interest was piqued.
Waking The Dead – Breathing Life Back Into Stagnant Accounts
The PPC landscape evolves around the current competition, client needs, and tools/technology available. Learn how to stay up to date & avoid a stale account.
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The Beginner’s Guide To A Full PPC Account Setup For SMB Ecommerce Clients
I'd like to present the way that I order and work on setting up an SMB Ecommerce account. My hope is to create a template of sorts for you to reference.
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Audience Targeting – The 2016 PPC Trends To Watch
As we kick off 2016, audience targeting is all the buzz. From AdWords Customer Match to Bing Remarketing, audience-based targeting will be a trend to watch.
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3 Steps To Guide Your Client Through A Website Redesign
If you ultimately decide that you’re ready for a website redesign, don't forget that your CRO team is ready to help.
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View The AdWords Script That Alerts You When Your Account Is Down
Automation can send a stream of alerts whereas custom automation can send alerts at the right time based upon factors account managers know about accounts.
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How To Determine Your Next CRO Test – Part 1
Have you ever struggled with determining what your next conversion rate optimization (CRO) test should be? This post will help you decide.
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New Ad Extensions In Town – Check Out Bing’s Latest
This year, Bing is going to be high on my priority list, as the engine has recently released several new ad extensions. In this post, I’ll highlight each extension and explain what value they might bring.
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10 Simple Predictions For The Ever-Evolving World Of Pay Per Click In 2016
This year has been a dynamic one in the world of paid search, display and social. Find out what we have predicted for next year.
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Take Action With Bing’s ActionLink Ad Extensions
Bing has a new feature called ActionLink extensions. They are ad extensions that feature a call-to-action button designed to capture user attention.
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How Smart Are AdWords Smart Goals?
AdWords recently introduced Smart Goals for advertisers who are not using conversion tracking. Read on to find out more about this feature.