This year is coming to an end, here are some holiday PPC optimization tips. These tips will help reduce wasteful spending and improve ROAS.
Make Time Management Your New Year’s Resolution
Creating work habits that are effective in helping you manage your time is essential to increase your productivity and decrease stress levels.
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November Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major ad platforms.
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[Hero Academy Video] Dynamic Search Ads for Beginners
In this new, short video on Hero Academy Hanapin Account Manager, Shannon Macklin, walks you through a summary of what Dynamic Search Ads are, how to set them up, and how they can be used alongside remarketing.
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Negative Keywords: How to Use Them and Why They’re Important
Now that you have your basic PPC account set up and running, you will need to implement some negative keywords. If you aren't familiar with what those are or how to find them, you have come to the right place!...
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How To Create A Great PPC Campaign Structure
Campaign structure is the backbone of your PPC account. Learn all the tips and tricks to creating a great structure.
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PPC Marketing: How to Reach Quality Leads and Prospects
Working on your PPC lead quality takes some work. But with actionable PPC campaign techniques, you can reach high-quality leads and significantly improve your ROI.
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Midwest Digital Marketing Day: Free Day of Training On July 25th
Midwest Digital Marketing Day is an intentional event focused on creating a space for shared learnings and communication with our fellow PPC heroes in the heartland. We know that working in digital marketing in the Midwest means we’re spread out,...
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What Is A Good Click Through Rate (CTR)?
You should always be striving to achieve a higher CTR. A 2% CTR is good, but continually improving this metric will make your account great.
PPC Math Made Easy
Get a walk-through of some basic PPC math equations that will help you manage your accounts better.
Top Ways To Improve B2B PPC Performance
If you're struggling in producing the right results for your B2B client, try some of these steps to improve performance. Show how much you understand your client’s business and be consultative about how these digital strategies can grow their overall...
Paid Search Basics for Events
This blog provides tips and insights into event-based paid search strategies surrounding audiences types and different ads to garner success.
