01/22/2020 Want to know how to st up Google Ads? Diving into the world of PPC Advertising can be intimidating. As PPC Hero bloggers we know this and have put together a helpful, “Beginners Guide to Setting Up a Google Ads Account.” The Google platform is typically the first engine we recommend testing when new to PPC advertising. The guide is designed to not only … [Read more...] about The Beginner’s Guide To Setting Up A Google Ads Account
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Key Google Analytics Features For Effectively Analyzing Data
Being able to effectively analyze your data is critical when it comes to PPC performance. This article covers a few key Google Analytics features important for quickly analyzing your data in the interface. If you’ve used Analytics before but haven’t ventured in too deep then this article will help you better segment and view your performance. Secondary Dimensions Since … [Read more...] about Key Google Analytics Features For Effectively Analyzing Data
PPC In 2020: 2 Experts Weigh In On Future Trends [Video]
Within our daily work lives at Hanapin, we have so many interesting PPC discussions across desk pods, at lunch, or through video chats. To be a fly on the wall for those conversations would be an informative experience! We want to bring some of those fascinating conversations to PPC Hero for our readers. In this video, Hanapin's Dani Gonzales and John Williams discuss the … [Read more...] about PPC In 2020: 2 Experts Weigh In On Future Trends [Video]
8 Common Reasons Your Google Ads Are Being Disapproved
Ad disapprovals within Google Ads are frustrating and becoming more frequent. Google is not only tightening up on its existing policies, Google is also rolling out new policies which affect multiple industries. In this article we will discuss common reasons for ad disapprovals, steps to fix them and what to do if your disapproval reason doesn’t fall in the … [Read more...] about 8 Common Reasons Your Google Ads Are Being Disapproved
Hero Conf London 2019 Speaker Recap: Sarah Barker
SEO and PPC can and should work together was the premise of Sarah Barker’s keynote speech at Hero Conf London this year and she made a great argument for her case. I had the opportunity to attend Hero Conf in London this year and while attending I heard this great presentation and thought I would summarize a few of the key takeaways for you all out there. To set the stage, … [Read more...] about Hero Conf London 2019 Speaker Recap: Sarah Barker
Programmatic Guide: Google Campaign Manager
Advertising in a new platform can be intimidating. Knowing where to start, what steps to complete, and how to complete each step can often stop advertisers from trying new platforms. This guide will walk you through the step-by-step process of creating campaigns in Google Campaign Manager (GCM). Defining Programmatic Advertising Before we walk through the step-by-step guide, … [Read more...] about Programmatic Guide: Google Campaign Manager
Optimizing Facebook Ads for Content Engagement: 4 Custom Conversion Ideas
We all know Facebook Pixel. The little snippet of code that is tasked with sending interaction and conversion data back to Facebook Ads algorithm for delivery optimization and tracking. With its set of standard events and the ability to track Custom Conversions, Facebook Pixel is a key element of the Facebook Ads platform.While the standard events cover different scenarios for … [Read more...] about Optimizing Facebook Ads for Content Engagement: 4 Custom Conversion Ideas
How To Create A Great PPC Campaign Structure
The way you structure your PPC campaigns is extremely important. Your structure is basically the skeleton or the backbone of your account, and a fantastic structure supports so many other important parts of your account, including your account’s performance. Campaign structure is one of the most crucial pieces of a successful PPC effort, but there are thousands of ways to … [Read more...] about How To Create A Great PPC Campaign Structure
How to Diversify Your Marketing Traffic Sources and Why You Should
Traffic is the currency of our digital world—the more traffic your website gets, the greater chances you have of making money, building brand connections, and persuading past customers to shop again. However, it’s easy to get stuck in a rut, driving traffic from just a few sources, any of which could dry up and leave you with nothing. For example, while organic traffic … [Read more...] about How to Diversify Your Marketing Traffic Sources and Why You Should
PPC Marketing: How to Reach Quality Leads and Prospects
Business owners always want to gain more customers and win back the old ones. After all, growth is impossible if you just rely on your existing customers. That’s why marketers are always looking for ways to gain more leads to become clients. You can do that using numerous lead generation techniques, including PPC or Pay-Per-Click marketing. What Makes PPC a Fantastic … [Read more...] about PPC Marketing: How to Reach Quality Leads and Prospects
The 3 Search Campaign Analyses You Need To Run
Ongoing PPC search campaign analyses are crucial to improve performance and cut wasted spend. Extensive analysis should always be performed upon acquisition of new accounts, but they should also be conducted as part of account maintenance. There is always room to improve as the paid search landscape is always evolving. In this post, we’ll discuss 3 of the top analyses to run … [Read more...] about The 3 Search Campaign Analyses You Need To Run
Facebook Ads Event Tracking Tool
In digital marketing, we all love aspects of our roles which is why we wake up and do this every day, but there are also the less desirable actions we have to perform. For me, as an account manager across a few different platforms, setting up tracking is the bane of my existence and not why I come into work every day. We set up tracking to count leads, track e-commerce revenue, … [Read more...] about Facebook Ads Event Tracking Tool