The new AdWords interface is here, and everyone has an opinion about the new layout. This blog is not an opinion piece. You won't find me crying into my pillow about the AdWords interface updating by the end of 2018, scrapping our old AdWords dashboard navigation for good. This blog will teach you the more technical side of actually navigating the interface, for those of us … [Read more...] about Stop Whining. Start Winning. Swiftly Navigating the New AdWords UI
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A Buyer Persona Based Approach to Mapping Your Customer Journey
Buyer personas represent your prospects and customers as a concept. The ability to meet their needs and answer their questions to the fullest is a clear competitive advantage. Therefore, a persona-based approach is used by many marketers to enhance customer experience, improve targeting accuracy, and harness behavioral analytics to their business objectives. Buyer personas … [Read more...] about A Buyer Persona Based Approach to Mapping Your Customer Journey
The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up
Adwords and Bing mirror each other across the board. From expanded ads to being able to import campaigns with nearly identical campaign settings, they make it easy for advertisers to be present nearly simultaneously across multiple search networks. Aside from structure, various tools have also been mimicked. Today, we are going to take a look at the Adwords opportunities tab … [Read more...] about The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up
Advancing Your PPC Strategy with Competitive Intelligence
An essential part of a killer marketing strategy is knowing what your competitors are doing and protecting your brand. While you can spend your precious budget on paid tools to help you out, there are a ton of ways you can leverage free tools to still keep an eye on your competition. In this webinar, BrandVudu’s Jamie Smith and Hanapin’s Emma Franks will show you how you can … [Read more...] about Advancing Your PPC Strategy with Competitive Intelligence
Post-Click Tips for Seamless Conversions
When you’re making your landing pages and your ads, are you connecting the two in your head? Think about it – when potential customers click on your ad and come to a landing page that looks nothing like the ad they saw first, it can be a bit jarring. What does it take to have a smooth, easy transition for your customer from first click to conversion? In this webinar, … [Read more...] about Post-Click Tips for Seamless Conversions
Ultimate Guide to Paid Search Acronyms & Terminology
Whether you’re new to the game or a seasoned account manager, PPC terms and acronyms can be difficult to digest at times. The sheer volume of terms, acronyms and technicality is enough to make even the boldest of individuals cry. The folks here at PPC Hero believe it is important to provide our readers with as much information possible, so we’ve decided to compile a … [Read more...] about Ultimate Guide to Paid Search Acronyms & Terminology
PPC Chores: A Mid-Winter Cleaning
Spring cleaning. Every time Spring rolls around, all you hear is “it’s time for a little ‘spring cleaning’”. I don’t know about you, but when the weather finally does turn pleasant, I do not want to spend my time indoors cleaning. Which is why I am a huge fan of “Dead of Winter Cleaning”. A little elbow grease and organization now means you will be reaping the benefits by MLB’s … [Read more...] about PPC Chores: A Mid-Winter Cleaning
Important Google AdWords Updates + CRO 101
We are only 2 weeks away from the PPC Hero Summit - a free online event offering top-notch PPC training and valuable discussions on trends and updates. Last week, we dove a little deeper into the first two sessions of the Summit. Today, we'll talk about 2 more! Important 2018 Google AdWords Updates (12pm-12:20pm) In this session, #PCCChat Founder and Hanapin expert, Matt … [Read more...] about Important Google AdWords Updates + CRO 101
How To Audit a Low Performing AdWords Account
AdWords accounts are sometimes like children, your job is to take of the account and watch it grow. But also like children, having all of your children healthy at the same time is not always a given. There are going to be times when one of your accounts is underperforming and will need some extra TLC. In this article, I am going to discuss how you keep plugging away when your … [Read more...] about How To Audit a Low Performing AdWords Account
The 2018 PPC Trends That Affect Your Day-to-Day
Prioritizing 2018 PPC Trends PPC becomes more complex every year. As humans, our ability to consume information doesn't grow at the same pace, if at all. This creates an ever-growing gap between the number of potential PPC strategies and our ability to act on them. This gap creates that overwhelming feeling you have every time you see a headline from Google/Bing/Facebook etc. … [Read more...] about The 2018 PPC Trends That Affect Your Day-to-Day
Top 3 AdWords Updates of 2017
Google had a lot of AdWords updates in 2017, and there were several that had a huge impact on how can we optimize and change our strategy. For some runner-up examples, custom intent for display, smart display including life events, sharing negative lists across accounts, view-through conversions for Gmail Ads, and much more. This post could have easily been 5 or even 10 top … [Read more...] about Top 3 AdWords Updates of 2017
How To Boost Post-Holiday Sales with Conversion Rate Optimization
As we wrap up the holiday season, we often see e-commerce sales start to take a dive as customers fall into a post-holiday slump. However, today I would like to focus on how to boost those post-holiday sales with a few conversion rate optimization tips. Conversion Rate Optimization for E-commerce As conversion rate optimizers, we may think it’s pretty easy to list out … [Read more...] about How To Boost Post-Holiday Sales with Conversion Rate Optimization