December may be the month for ecommerce PPC-ers to shine, but AdWords is not limiting the focus to only Shopping this holiday season. On Tuesday, the engine announced on the Official AdWords Blog that support for Scripts will soon be extended to include Video campaigns. Initially, this includes TrueView and six-second bumper ads on YouTube, with eventual expansion to YouTube … [Read more...] about The Latest In Video: AdWords Scripts Available For YouTube
Search Results for: ecommerce
Stop Making These 14 Facebook Ad Mistakes In 2017
Facebook advertising is growing and doesn’t seem to be slowing down anytime soon. In Q3, Kenshoo reported a 45% YoY increase in spending while Merkle reported a 63% YoY increase in client spend. Even though advertisers keep pumping money into Facebook ads, I still account managers making the same mistakes. These common mistakes can lead to a decrease in overall campaign … [Read more...] about Stop Making These 14 Facebook Ad Mistakes In 2017
Social Media Demographic Strategy Tips for 2017
Tis the season for holiday cheer, mistletoe and digital marketing planning for 2017! With all the discussions around digital budgets and strategy for 2017, are you sure your business is utilizing the right channels for your target audience? It’s no secret AdWords and Bing work great for pay-per-click advertising but if paid social platforms are not on your 2017 radar, you … [Read more...] about Social Media Demographic Strategy Tips for 2017
Drastically Improve Your Users’ Online Experience With A/B Testing [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, Drastically Improve Your Users' Online Experience With A/B Testing. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: [Webinar] Unique Ways To Improve Your PPC Conversion Rates … [Read more...] about Drastically Improve Your Users’ Online Experience With A/B Testing [Webinar Confirmation]
Brand New Bundles for Marketers in Retail, Travel, and Lead Gen!
In a time that was not so long ago, we used to do what we called "toolkits." A combination of whitepapers, webinars, infographics, blog posts, podcasts, etc. on a particular topic. Topics ranged from Excel to Facebook to Analytics to even one for Hiring An Agency (Hanapin is a PPC agency - how could we not??)! If you want to see any of those distant, yet still fabulous … [Read more...] about Brand New Bundles for Marketers in Retail, Travel, and Lead Gen!
Why You Need To Segment Your Data By Device When Reviewing Landing Page Performance
I’m sure everyone has gotten out their smartphone to look something up within the last 24 hours. Most of us have our phones on us all day, every day. They’re easy to carry around, they’re convenient, they give us access to so much information, they’re convenient, they keep us in contact with our friends and family, they’re convenient. Okay, you get my point. We’ve heard it said … [Read more...] about Why You Need To Segment Your Data By Device When Reviewing Landing Page Performance
How AI Is Shaping The Future Of PPC – Hero Conf London Takeaways
Last week's Hero Conf London event showcased dozens of excellent speakers who all made thought-provoking points. However, the most memorable moments for me were when the speakers gave their best prediction of the future. Sophie Newton of Brainlabs spoke on the future automation of PPC during her opening keynote. Various other speakers then followed up with more … [Read more...] about How AI Is Shaping The Future Of PPC – Hero Conf London Takeaways
4 New Pinterest Targeting Options Marketers Should Be Using
Pinterest is growing up and marketers should take note. Pinterest, still in its infancy, is just learning to walk, as the cool-guy teenager, Facebook, reports record profits. Facebook is running at full speed searching for more ways to place ads as they reach max ad capacity. In contrast, Pinterest just released a new conversion pixel as well as the ability to remarket to … [Read more...] about 4 New Pinterest Targeting Options Marketers Should Be Using
My Experience With Landing Page Best Practices And The Failures That Ensued
Hopefully, you're well aware that taking best practices with a grain of salt is a best practice in and of itself. Best practices are great guidelines, right? But that's it. They're guidelines. Best practices are not absolute. They don't always work in every situation. And this is why we (join me in this one, let's say it audibly) always test everything. But if you are not … [Read more...] about My Experience With Landing Page Best Practices And The Failures That Ensued
Seasonal Bidding Methods: Holidays Already?
Happy Holidays everyone! Well, that may be a bit premature, but not in the advertising world where the preparation for the largest sales days of the year begins early. With the holidays coming up, it is only right that we begin speaking to seasonality and how to bid differently based on seasonality. First things first - let's steer away from the holiday season for a little … [Read more...] about Seasonal Bidding Methods: Holidays Already?
How To Improve AdWords Remarketing Performance With Advanced Strategies
Last month, I discussed how to advance your Display strategies with layered targeting, so I thought I would continue the series with how to improve remarketing performance through advanced strategies and layering. Remarketing has been a typical paid advertising strategy for a long time, but over the years, has been reshaped by new ad types, analytics integrations, and … [Read more...] about How To Improve AdWords Remarketing Performance With Advanced Strategies
Evolve Your Conversion Strategies For The Modern Consumer
In days of marketing gone by, how and when we saw ads were determined by major media outlets, such as TV, radio, and print. The placements were determined by aggregated data that was based on assumptions and user feedback. It was dated, not entirely accurate, and there was no way to track how each channel performed. Consumers had little to no control. The advancement of … [Read more...] about Evolve Your Conversion Strategies For The Modern Consumer