Reporting can be a tedious part of a client relationship. Either you spend too much time building custom reports or your client spends too much time reading between the lines. However, through considerate planning and automation, you can regain control of your calendar and reinvest that time in creating the perfect dog memes. There are a few stages to creating a … [Read more...] about Get Your PPC Reporting Right
Search Results for: ecommerce
[New Flash Webinar!] Building Personas For Better Results – Our Success Stories
As advertising platforms become more sophisticated, the opportunity to create incredibly targeted personas has become much easier. But are you fully taking advantage of this tactic? In this new 20 minute webinar, Hanapin’s Senior Account Manager, Kelly Pollock, discusses how social platforms are making it easy to build out personas to target, why this is extremely important in … [Read more...] about [New Flash Webinar!] Building Personas For Better Results – Our Success Stories
Easy-To-Build Pivot Tables For Quick SQRs
Search Query Reports (SQRs) can be overwhelming. Downloading all of your keywords and scouring through the data associated with EVERY word in the hopes of stumbling upon one or two significant findings that MIGHT incrementally improve your account seems: Overwhelming - because where do you start? Not worth the time. How often are you really going to find something … [Read more...] about Easy-To-Build Pivot Tables For Quick SQRs
Webinar: Building Personas For Better Results [Our Success Stories]
More about this Webinar As advertising platforms become more sophisticated, the opportunity to create incredibly targeted personas has become much easier. But are you fully taking advantage of this tactic? In this new webinar recording, Hanapin's Senior Account Manager, Kelly Pollock, discusses how social plaforms are making it easy to build out personas to target, why this is … [Read more...] about Webinar: Building Personas For Better Results [Our Success Stories]
[New Webinar with AdStage!] Secrets To Setting Up Your Social Attribution for Success
Are you giving credit where credit is due? Whether your focus is Lead Generation or Ecommerce, you should focus on how to analyze attribution beyond last click and work to discover an attribution model that helps spur online growth across all channels. In this new webinar, Hanapin’s Associate Director of Services, Cassie Oumedian, and AdStage’s Director of Marketing, join … [Read more...] about [New Webinar with AdStage!] Secrets To Setting Up Your Social Attribution for Success
Webinar: Secrets To Setting Up Your Social Attribution for Success
More about this Webinar Are you giving credit where credit is due? Whether your focus is Lead Generation or Ecommerce, you should focus on how to analyze attribution beyond last click and work to discover an attribution model that helps spur online growth across all channels. In this webinar recording, Hanapin's Associate Director of Services, Cassie Oumedian, and AdStage's … [Read more...] about Webinar: Secrets To Setting Up Your Social Attribution for Success
Everything You Need To Know About Facebook Lead Ads
Facebook has been all-the-buzz lately as Q1 revenue grew 52%, blowing analysts projections out of the water. 82% of Q1 revenue came from mobile advertising. eMarketer predicts that this year more than half of US mobile phone users will be on Facebook at least once a month and will continue to lead the pack as the leading social advertising platform. We’ve seen similar growth … [Read more...] about Everything You Need To Know About Facebook Lead Ads
Analyzing Facebook Performance Thru Multi Channel Funnels
When judging Facebook performance it’s easy to look at last click (or last non-direct click) data and assume Facebook isn’t performing as well as other platforms. It’s then easy to conclude that you should either reduce the budgets in Facebook or, worse yet, pull out of the platform entirely. Yet, Facebook as a social platform with its rich media ad formats and a vast … [Read more...] about Analyzing Facebook Performance Thru Multi Channel Funnels
Google Analytics: Meet The Pivot Table
Google Analytics can be intimidating and often times used for the most monotonous tasks. Don’t get me wrong, even the simplest data can be insightful and allow for great optimizations within any account. However, are you leveraging Google Analytics to its fullest potential? Are you diving deep enough into the data to find hidden treasures? Below are a few steps that will … [Read more...] about Google Analytics: Meet The Pivot Table
When To Consider Doing A Merger
The following is a correspondence I had with a solo practitioner over LinkedIn this weekend. I asked him for permission to reprint it, anonymized of course, with a bit of light editing for clarity. To differentiate, my correspondence is in bold and italics, his is regular, and they’re divided by +++++. I hope there are other solo practitioners who this correspondence … [Read more...] about When To Consider Doing A Merger
Webinar Confirmation: Bing Shopping Campaigns – Reports You Need To Drive Optimal Performance
You're All Set! You're now registered for our webinar, Bing Shopping Campaigns: Reports You Need To Drive Optimal Performance. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 3 Ways To Improve Your Bing Ads Reporting Skills Shopping … [Read more...] about Webinar Confirmation: Bing Shopping Campaigns – Reports You Need To Drive Optimal Performance
The Pinner Journey: Mapping The Path To Purchase
Did you know 87% of Pinners reported that Pinterest helped them decide what to purchase (Millward Brown)? Which is what makes Pinterest such an attractive platform for marketers. It has the unique ability to influence future purchases. This may explain why Pinterest saw such tremendous gains with advertisers in 2015. Here’s what the growth pattern looked … [Read more...] about The Pinner Journey: Mapping The Path To Purchase