In theory, top performer campaigns should always work. You are giving your top searches their own budgets and ad groups. You can write super-targeted ads. You can send them to specific landing pages. You are elevating them above the rest. They’re a fantastic way to expand and build new campaigns. But what happens when they don’t work? What do you do when these theoretically … [Read more...] about How Top Performers Can Radically Change Accounts…For Better or Worse
Search Results for: landing pages
Linking Up With LinkedIn: A Beginner’s Guide
Social advertising has quickly become an integral part of a complete digital marketing strategy. In the recent 2016 edition of The State Of PPC, this sentiment is supported by 65% of brands and 83% of agencies who tout social advertising as the most important aspect of the digital marketing industry over the past 12 months. From Facebook to Twitter, Instagram to Snapchat, … [Read more...] about Linking Up With LinkedIn: A Beginner’s Guide
On Demand Webinar: How Top Performer Campaigns Can Radically Change Accounts…For Better or Worse
More about this Webinar In theory, top performer campaigns should always work. You are giving your top searches their own budgets and ad groups. You can write super-targeted ads. You can send them to specific landing pages. You are elevating them above the rest. They’re a fantastic way to expand and build new campaigns. But what happens when they don’t work? What do you do when … [Read more...] about On Demand Webinar: How Top Performer Campaigns Can Radically Change Accounts…For Better or Worse
How To Leverage Micro-Moments To Drive Customers From Engagement To Conversion
The paid search industry has changed dramatically over the past 12 years. When I first began doing PPC full time back in 2004, the prime success metric was click thru rate. Conversion tracking was just beginning to roll out across AdWords and the Quality Score metric didn’t exist. The prevailing mentality of the time was immediacy. Customers ‘wanted it now.’ Advertisers … [Read more...] about How To Leverage Micro-Moments To Drive Customers From Engagement To Conversion
Should You Be Creating Device Specific Campaigns?
Back in August, it was announced that Google would allow device bid adjustments on computers and tablets, and not just on mobile devices. With this announcement came the capability to segment campaigns once again by device. But creating new device specific campaigns is a lot of work and can potentially overcrowd your account. You need to determine if this tactic is right for … [Read more...] about Should You Be Creating Device Specific Campaigns?
Why Your PPC Account Isn’t Living Up To Its Potential
When a PPC account isn’t hitting goals, there can be any number of reasons why. The hard part is figuring out what’s going wrong. Other times, while performance isn't necessarily bad, it isn't what it could be. In these instances, there is a lot of opportunity to get the account running to its full potential. Today, I will go through common themes that I see in either … [Read more...] about Why Your PPC Account Isn’t Living Up To Its Potential
The Ins And Outs Of PPC Account Expansion
I am obsessed with structures. As a kid I would dump out my blue plastic garbage can full of Legos in the middle of the living room and build for hours. Build. Take apart. Re-build. Then there were the times when the thousands of little pieces weren’t enough. I wanted to see just how much I could build so I’d pull the crumpled dollar bills out of my porcelain piggy bank, head … [Read more...] about The Ins And Outs Of PPC Account Expansion
5 Personal Feelings You Need To Stop Letting Negatively Impact Your PPC Management
As PPC nerds, we continuously find ways to bring PPC into our daily lives outside of work. We break baseball down into a game of stats and metrics, try to find the quickest path to the goal completion of everyday chores, and even try to guess the CPM of TV ads during an episode of The Walking Dead. In the same way we bring PPC knowledge into our daily lives, we can also … [Read more...] about 5 Personal Feelings You Need To Stop Letting Negatively Impact Your PPC Management
On Demand Webinar: How to Connect Calls From Paid Search To Sales
More about this Webinar It’s a mobile world out there. You should already be using basic features for your mobile campaigns, like call extensions, but how do you figure out if the calls you are getting through your paid search campaigns are leading to actual sales? In this webinar recording, experts from Hanapin, Invoca, and RingPartner discuss different ways you can connect … [Read more...] about On Demand Webinar: How to Connect Calls From Paid Search To Sales
What Upgraded Bing URLs Mean For You
As we have come to expect, Bing is continuing its efforts to catch up with AdWords. The most recent announcement comes with regard to link URLs for ads. Google announced Upgraded URLs early in 2015, which allow advertisers to edit tracking parameters on ads without creating a new ad and losing historical data. On Tuesday, Bing announced that they are following suit and have … [Read more...] about What Upgraded Bing URLs Mean For You
Be In The Know About Upcoming Improvements To AdWords Automated Bidding
Last week, Google announced Smart Bidding for AdWords and DoubleClick Search as the new name for automated bidding. Smart Bidding is considered auction-time bidding since bids are decided on an auction by auction basis. If you are using any of the bidding strategies listed below, you are already taking advantage of Smart Bidding. Target CPA Target ROAS Enhanced … [Read more...] about Be In The Know About Upcoming Improvements To AdWords Automated Bidding
Limitations You Need To Be Aware Of Before Applying For Google Ad Grants
If you work for a nonprofit or want to offer your PPC services to help a nonprofit, Google Ad Grants is for you. If your organization qualifies, you can receive $10,000 USD a month...for free! Think of what your organization can do with that money to try and build awareness, collect donations, or try to sign up volunteers. While I will vouch for Google Ad Grants any day, it … [Read more...] about Limitations You Need To Be Aware Of Before Applying For Google Ad Grants