If you’re looking to build awareness of your brand and attract new people, it’s hard to ignore the power of social media and the vast reach of Facebook. Millions of daily active users present a great opportunity to showcase your brand and discuss what you have to offer. With the ability to share, like, and comment, Facebook provides powerful options for users to become … [Read more...] about Find New Customers With Facebook Audiences
Search Results for: ecommerce
10 Simple Predictions For The Ever-Evolving World Of Pay Per Click In 2016
This year has been a dynamic one in the world of paid search as many platforms have released a number of updates and new features. For most retailers, a new and exciting change was the ability to have a Black Friday and a Cyber Monday structured data as an ad extension. On the other hand, Bing has also made an array of changes to their advertising platform in 2015, with the … [Read more...] about 10 Simple Predictions For The Ever-Evolving World Of Pay Per Click In 2016
Are You Wasting Ad Budget Testing Everything? Use My Little Research Secret To Test Only What Matters
Years ago I learned the concept of market research incorrectly and ended up testing all sorts of variations and continually editing my site and pages in response to low conversion rates. I was testing based on guesswork about what customers might want. Learning to do market research right, as we’ll see, can make a huge difference to conversion rate. My Humble Beginnings With … [Read more...] about Are You Wasting Ad Budget Testing Everything? Use My Little Research Secret To Test Only What Matters
6 Simple Physical Store Tactics To Boost Your Black Friday PPC Sales This Season
Black Friday sales have existed long before ecommerce was recognized. For over 50 years, stores have tried and tested ways to ensure they make the most out of the valuable footfalls, even without the luxury of measurability that PPC provides. Though many online advertisers are sharpening their toolkits to prepare for the weekend, too often, I find that ecommerce marketers … [Read more...] about 6 Simple Physical Store Tactics To Boost Your Black Friday PPC Sales This Season
AdWords Releases New Shopping Metric For The Holidays
AdWords announced yesterday that a new metric called Click Share has been released for Shopping campaigns, just in time for Black Friday. Similar to impression share, the purpose behind this metric is to show where bid adjustments and ad relevancy can be improved to increase traffic. This metric can be found on the product groups tab that we discussed last week. How Does … [Read more...] about AdWords Releases New Shopping Metric For The Holidays
Flash Series Confirmation: Using Auction Insights for Competitive Advantage
You're All Set! You're now registered for our Flash Series 20-minute webinar, Using Auction Insights for Competitive Advantage. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How PPC Provides Competitive Insights To Organizations Another … [Read more...] about Flash Series Confirmation: Using Auction Insights for Competitive Advantage
[Facebook Toolkit] New strategies & 500+ examples of Facebook ads!
The amount of users on Facebook is massive, with the most recent earnings report indicating that 1.49 billion monthly active users and 1.31 billion mobile monthly active users are on the site. That’s a lot of users that likely includes your current customers and plenty of potential new customers. That's why we, along with our partner, have compiled this toolkit stuffed full of … [Read more...] about [Facebook Toolkit] New strategies & 500+ examples of Facebook ads!
Bidding Methods For Platforms Outside Of Google
If you are a consistent reader of PPC Hero, then you've read up on in-depth bidding strategies for the Search Network in Google and Bing. But what are the best strategies to utilize on other platforms? How should we be bidding on the traffic being received from our ever growing Facebook budget? How about managing the money in Pinterest? Or what are best practices for bidding on … [Read more...] about Bidding Methods For Platforms Outside Of Google
AdWords Redefines “Conversions” – Are You Still Tracking What You Thought You Were?
One of the main ways to ensure your PPC campaigns are meeting goals is to use conversion data. As obvious as this may sound, Google hasn’t always made it easy because they report on many different flavors of “conversion” and they have changed the naming conventions and definitions a few times in the last 3 years. With their most recent change to the definition of “conversions” … [Read more...] about AdWords Redefines “Conversions” – Are You Still Tracking What You Thought You Were?
Facebook Audience Insights: Advanced Guide To Creating Personas
How well do you know your Facebook audience? Are you capitalizing on Facebook’s insights to better understand your audience? Facebook Audience Insights is a powerful tool that combines Facebook native data and third party providers (Datalogix, Acxiom, Epsilon, BlueKai) to help marketers uncover deep insights about their audience. In this article, we'll share how to find, … [Read more...] about Facebook Audience Insights: Advanced Guide To Creating Personas
5 Things I Learned About International PPC From HeroConf London
I am currently sitting on a plane bound for Minneapolis, which simply means I look like a deformed T-Rex as I attempt to pound out an economy-seat-semi-coherent-blogpost while the memory of Hero Conf in London is fresh in my mind. This conference was Hanapin’s first overseas conference and from my perspective it was really a smashing success. A combination of top notch … [Read more...] about 5 Things I Learned About International PPC From HeroConf London
New Google Shopping Insights Tool – Treasure Or Time Waster?
For those of you who missed last month’s announcement, Google has released a new gadget called the Google Shopping Insights Tool. And while I strive to embrace the tools and products with which our advertising platforms provide us, my opinion on the latest release was too strong to keep quiet. I feel it is my obligation, as a citizen of the PPC world, to provide you with my own … [Read more...] about New Google Shopping Insights Tool – Treasure Or Time Waster?