This week, Dennis Doubovski from Adwords Robot wrote a great post on the new customer match feature in Adwords. With this feature being new, there are a lot of different ways to go about using it. Let's go through some of the ways to split up lists and how to go about advertising to users. How To Split Up Your List The first thing to consider when creating customer match … [Read more...] about How To Use The New Customer Match Feature For RLSA
Search Results for: ecommerce
[New Webinar with Wordstream] What You Don’t Know Can Hurt You!
4 Insights PPC Advertisers Need To Know Featuring PPC Hero blogger, Chadd Powell and Navah Hopkins from Wordstream The typical small business spends $1,200 a month on PPC & wastes over 25% of their budget! This is generally due to haphazard approaches to account structure & quality score. Are you wasting dollars? Join us on Thursday, October 29th at 1pm EST as Hanapin … [Read more...] about [New Webinar with Wordstream] What You Don’t Know Can Hurt You!
Flash Series Confirmation: 3 Advanced Ways to Get More Out of Your PPC Competitive Intelligence
You're All Set! You're now registered for our Flash Series 20-minute webinar, 3 Advanced Ways to Get More Out of Your PPC Competitive Intelligence. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How PPC Provides Competitive Insights To … [Read more...] about Flash Series Confirmation: 3 Advanced Ways to Get More Out of Your PPC Competitive Intelligence
Google Analytics Cohort Analysis
The Cohort Analysis report is one of the newer features within Google Analytics. What this report allows you to do is segment your data into Cohorts based on Acquisition Date, and view metrics such as retention rate and transactions / revenue. Setting it up is a breeze, but the report is even more valuable with custom segments layered on it. Overview of Cohorts – How It … [Read more...] about Google Analytics Cohort Analysis
3 Facebook Lead Gen Strategies That Will Blow Your Mind
Creating digital strategies for lead gen accounts can sometimes be thought of as dull. There doesn’t seem to be as many shiny PPC objects such as Shopping campaigns and dynamic retargeting and all that jazz that ecommerce accounts utilize. Well my friends, today we will reveal several Facebook strategies for lead gen that will blow your mind and hopefully help create some new … [Read more...] about 3 Facebook Lead Gen Strategies That Will Blow Your Mind
How To Write A PPC Job Description In Today’s World
The ability to run effective PPC campaigns is among the hottest skills that got people hired last year and every day more companies discover the importance of being found in the search results. Agencies around the world are constantly on the lookout for qualified individuals to manage the stream of new clients and an increasing number of companies are even able to justify an … [Read more...] about How To Write A PPC Job Description In Today’s World
The Pre-Holiday Planning Guide You Can’t Afford To Miss
Although you may still be recovering from your banner Back to School year, I regret to inform you that it’s not time to relax just yet. That’s right, it’s time to prep for your 2015 Holiday Season! Any seasoned ecommerce vet will tell you that if you’re not ready by September, you’re already getting left behind. Although we’re midway into September, I’m going to give you a … [Read more...] about The Pre-Holiday Planning Guide You Can’t Afford To Miss
Boost Your PPC Strategy By Focusing On Where Users Are Going
Last week, Marketing Land published an article with statistics around mobile browser usage. According to the article, people are spending more time than ever on their mobile phones. More than likely if you are anything like me you don't need a think-tank to tell you this fact. It turns out that the time spent using apps has grown to 90% while browser time has declined to 10%. … [Read more...] about Boost Your PPC Strategy By Focusing On Where Users Are Going
When Are Flexible Bidding Strategies Right For You?
Flexible bidding strategies are ways to automate rules around specific areas of your campaigns, ad groups, and keywords. These bidding strategies can help you improve conversion rates, boost keyword performance, and/or improve your return on ad spend. In the past, you had to choose between manual or automation, but now you have the flexibility to blend automation with manual … [Read more...] about When Are Flexible Bidding Strategies Right For You?
Flash Series Confirmation: 4 PPC Tips Boost Your Online Retail Sales
You're All Set! You're now registered for our Flash Series 20-minute webinar, 4 PPC Tips Boost Your Online Retail Sales. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Solidify Your Ecommerce Remarketing Strategy With Google Analytics The … [Read more...] about Flash Series Confirmation: 4 PPC Tips Boost Your Online Retail Sales
Webinar Confirmation: Facebook Ads: How To Build A Funnel For Sales, Not Likes
You're All Set! You're now registered for Hanapin Marketing and AdEspresso's webinar, Facebook Ads: How To Build A Funnel For Sales, Not Likes. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Designing A Basic End-To-End Facebook Ecommerce … [Read more...] about Webinar Confirmation: Facebook Ads: How To Build A Funnel For Sales, Not Likes
Next Day Delivery: 17 Minutes Left!
Editor’s Note: This article is a part of our Hero Conf London Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today’s post comes to us from Jelle Wieggers (@Jelle_Wie), Acquisition Marketeer at Kato Group B.V. Delivery duration is one … [Read more...] about Next Day Delivery: 17 Minutes Left!