With the new algorithm changes from Google and Yahoo!, having a good quality score is an added challenge in the PPC world; and your ad text is a big part of having a great quality score. Here are five tips I have used personally that helped me gain control of my accounts through ad text testing. 1. Call to action: Speaking with Google and Yahoo! frequently, they suggest that … [Read more...] about 5 Ideas for A/B Testing Your PPC Ad Text
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Being #1 Doesn’t Always Mean You Win
This is the first in a series of case studies we will be publishing. These case studies will focus on the work we do for clients. In particular, we will dissect the strategies we implemented to solve certain problems within a campaign or goals we wanted to attain. We will discuss the strategy and the outcome (positive or negative). Client: Indian Math Online (IMO) is an online … [Read more...] about Being #1 Doesn’t Always Mean You Win
Display & Destination URLs Should Play Nice
Google recently declined some of my ad groups because the display and destination URLs had different domain names. However, the two URLs lead users to the same landing page. The unfortunate side to this is that I received an e-mail from Google telling me that some of my ads had been declined one full day after I had added the ad groups. Therefore, those ad groups were turned … [Read more...] about Display & Destination URLs Should Play Nice
We’re Gonna Have Some Fundamentals!
All of us who work in pay-per-click (PPC) advertising look at accounts and stats day in and day out. After a while, we can easily start to lose focus and lose our grip on the basics. Today, I will discuss the most fundamental yet most important aspects of managing a well-planned and great-performing PPC campaign. Ad Testing The most powerful tip I can give to anyone running … [Read more...] about We’re Gonna Have Some Fundamentals!
Is Your PPC Campaign Suddenly in a Tailspin? Pull Up!
Sometimes everything is going well with your PPC campaign: your click-through-rate is increasing while your cost-per-click (CPC) is decreasing, your conversions are on the rise, and the ROI gods are smiling down upon you. Then things begin to tank. For some reason your performance takes a nose dive, or at least it slips noticeably, and you have not made any major changes to the … [Read more...] about Is Your PPC Campaign Suddenly in a Tailspin? Pull Up!
