Earlier this week our friends over at Wordstream launched their new and updated AdWords Grader Plus and we thought we'd take a look at what's changed. For those of you interested in our previous thoughts on the grader Eric wrote a review of Wordstream's AdWords Grader back in November 2012. What does the AdWords Grader do? A quick recap for those of you not wanting to read … [Read more...] about PPC Hero Reviews Wordstream’s AdWords Grader Plus
Search Results for: ad testing
Shortcut To A Quick Holiday Ad Boost!
Now that the holidays are right upon us, what are the added tips and tricks we can share with you? For this series week, we're each revealing some of our favorite areas to focus a little extra energy, starting with a revamp of your remarketing ads. Remarketing lists are targeted audiences based on the individuals who’ve previously visited your site. As users enter your site, … [Read more...] about Shortcut To A Quick Holiday Ad Boost!
One More Moving Part To Ad Rank – Don’t Get Left Behind!
This past month we saw the big release of Google’s new approach to your ad position: the Ad Rank Algorithm. This algorithm now looks at an additional factor, expected positive impact of an ad, when determining which ad will show and where. When an auction used to be determined by Quality Score and max. CPC, now if both of those factors are equal, Google will turn to the … [Read more...] about One More Moving Part To Ad Rank – Don’t Get Left Behind!
Boost Your Remarketing Performance With AdWords & YouTube
October's almost over, and with it another Redbop has come and gone. This month, my task (along with Carrie Albright) was to educate the team on how to leverage your video content to improve account performance. And in this case, that meant a whole lot of talking 'bout YouTube. (I could also mention Google TV if I were feeling nostalgic. I'm not. Honestly.) If you've got a … [Read more...] about Boost Your Remarketing Performance With AdWords & YouTube
How to Raise CTR From The Dead
All accounts have their ups and downs. This week we’re all about how we troubleshoot the “downs,” offering the practical application of PPC know-how to solve major mysteries plaguing your account’s performance. Eric and Carrie have already given a few tips on how to address the source of bad lead quality and how to increase a low conversion rate; now we’ll help you pull more … [Read more...] about How to Raise CTR From The Dead
Case Study: How Spinning Out Mobile Ads Got 19% Higher CTRs
Last week I was fortunate to get to chat with Brad Geddes about all things ad testing during our #thinkPPC webinar. For those of you familiar with Brad's work or who have seen him speak, you'll know he has a tendency to say something incredibly obvious that you somehow had never thought of before. In this case he mentioned a simple approach to dealing with the messy business of … [Read more...] about Case Study: How Spinning Out Mobile Ads Got 19% Higher CTRs
Increase the Power of AdWords Scripts With a Few Simple Edits
AdWords scripts are a powerful tool for making changes in your account. They can both alter entities in your account as well as make reporting a breeze. The main issue for most users is, what’s next? Sure the scripts you find from Google or others are useful, but they don’t always do exactly what you would like them too. This issue continually surfaces in questions and requests … [Read more...] about Increase the Power of AdWords Scripts With a Few Simple Edits
How Dynamic Search Ads Can Fill The Gaps In Your Account
For this month’s series, PPC Hero is concerned with all things dynamic. We’ll be discussing topics ranging from Dynamic Search Ads to Dynamic Remarketing, as well as asking the age-old question of “Does Dynamic Keyword Insertion actually work?” If it can be automated, scripted, or dynamically generated, we’ve got it – so stay tuned! What Are Dynamic Search Ads? This article … [Read more...] about How Dynamic Search Ads Can Fill The Gaps In Your Account
Creating Dynamic Ads with Scripts
Consistent ad testing is one of the best practices in paid search. As account managers we are always trying to get that extra edge. What if that is not enough though and you want to update your ads even more frequently to include relevant and timely information? This is where dynamic ads come into play. Today we are going to cover how a little knowledge of scripts can help you … [Read more...] about Creating Dynamic Ads with Scripts
ACE Your Account – AdWords Experiments and You
Taking Advantage of AdWords Experiments AdWords Campaign Experiments (ACE) is a great but overlooked feature in AdWords. ACE allows you to test structural changes, bid changes, new keywords, or modify all sorts of things inside your campaigns. All you have to do it define the ratio of the split test, what you want to test, the length of the experiment, and AdWords takes care of … [Read more...] about ACE Your Account – AdWords Experiments and You
New Mind Blowing % Change Advanced Filters in AdWords
If you are anything like this guy and myself, your mind has been totally blown with AdWords latest update to the reporting suite that now allows you to apply advanced filters on KPI metrics to compare performance % change trends over a period of time directly in the AdWords UI. Whether you are an SEM account manager, digital marketing executive or an owner of a company that is … [Read more...] about New Mind Blowing % Change Advanced Filters in AdWords
Get a Grasp Of AdWord Scripts – A Quick Explanation and Example
Scripts are something that many account managers ask about but can't find enough information on. This video will give you a quick overview of a basic script as well as how it functions. While it won't turn you into a coding master after one view (probably not a million either) viewers will find a clean and plain English way to think about scripts and can begin testing things … [Read more...] about Get a Grasp Of AdWord Scripts – A Quick Explanation and Example