You're All Set! You're now registered for Hanapin Marketing and Jeffalytic's webinar, 4 Underutilized Google Analytics Features for PPC Accounts. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Get More Bang For Your Buck – 6 Ways To Use … [Read more...] about Webinar Confirmation: 4 Underutilized Google Analytics Features for PPC Accounts
Search Results for: ecommerce
Pitching In-Person: Benefits Of Vetting PPC Agencies Face-To-Face
If there is one thing that has truly caught me by surprise in my role as Senior Digital Advisor for the team at Hanapin/PPC Hero – it’s the amount of traveling our sales department has done over the last couple of years. Do not get me wrong - it’s a blast and who would complain about getting out of the office now and again for a little change in atmosphere? Not me, that’s for … [Read more...] about Pitching In-Person: Benefits Of Vetting PPC Agencies Face-To-Face
10 Steps To Strategic Account Management
As PPC marketers, we often have to-do lists that run a mile long and take up most of our day. This, of course, is a good thing because it means that we are getting tasks done within the account that should improve day-to-day performance. However, we are sometimes so focused on the tactical that we forget to look at the bigger picture and create strategic plans toward account … [Read more...] about 10 Steps To Strategic Account Management
Full Schedule Now Live: Explore Our New Advanced Track!
To all our PPC Heroes in Europe, now is the time to register for our first international event, before Early Bird pricing expires at the end of the month. Hero Conf rolls into London for the first time, 28-30 October 2015 at the Millennium Gloucester Hotel and Conference Centre. Our full schedule is now live and includes our all-new Advanced Track, with in-depth, … [Read more...] about Full Schedule Now Live: Explore Our New Advanced Track!
What We’ve Learned From 1 Year’s Worth Of Hourly PPC Data
Working in an agency, I find myself benefiting from the volume of accounts and experiences to which I’m privy. In the Paid Search industry, we often discuss trends that surface across industries, platforms and so on. Having dozens of accounts at my fingertips allows me to dig into these trends and discover insights from actual data, not just large-scale surveys and … [Read more...] about What We’ve Learned From 1 Year’s Worth Of Hourly PPC Data
Don’t Let the Competition Steal Your Revenue. Bid On Your Brand Terms!
"Why would I bid on my own brand terms? We will receive that traffic organically anyways." We all have heard this argument many times as account managers. "You just want the credit for the revenue coming in on these brand terms, and that is why the recommendation is made to bid on them, right?" As paid search managers, we do not tell you to bid on brand terms to inflate … [Read more...] about Don’t Let the Competition Steal Your Revenue. Bid On Your Brand Terms!
Are You Ready To Go Back To School?
I went to elementary school in the 90s. To me, going back to school meant trying to talk my mom into Lisa Frank notebooks rather than the boring college rule blue. In 2015, as a PPC specialist, back-to-school shopping now means revenue and return-on-ad-spend. However, this year is turning out tougher than expected for commerce. Once considered the second biggest shopping … [Read more...] about Are You Ready To Go Back To School?
8 Email Alerts That Will Give You Back Your Sanity
I was recently talking with a team member about the weekly and daily “checks” I do on my account. How often am I in the interface, skimming through recent performance and searching for anomalies? Not to be confused with regular optimizations, these are simply pulse-checks for odd performance in my accounts. But what are the metrics I deem important enough to take time out of my … [Read more...] about 8 Email Alerts That Will Give You Back Your Sanity
Do Users Actually Read Your Text Ads?
A couple weeks ago I came across an interesting tweet from Kim Thomas (@PPCkimpossible). We've been trying to debate each other, but can't b/c we agree. Who thinks users read ad copy (raise your hand)? @MaddieMarketer #ppcchat — Kim Thomas (@PPCkimpossible) June 25, 2015 Working primarily with ecommerce accounts, I believe that the actual message of the text ad isn't as … [Read more...] about Do Users Actually Read Your Text Ads?
5 ROI-Improving Campaign Types You’ve Never Tried
One common thing I hear from clients during the onboarding process when they've just come from another agency or freelancer managing their accounts is that they didn't feel they were being innovative enough. My favorite type of client totally gets how most things in PPC need to be tested before it can be determined if it was a success or not. The are super happy to allow … [Read more...] about 5 ROI-Improving Campaign Types You’ve Never Tried
On Demand Webinar – Top Ten Social Media Advertising Hacks Of All Time
On Demand Webinar Top Ten Social Media Advertising Hacks Of All Time Presented by & Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. Click here for a pdf of the webinar transcript. Webinar Transcript Welcome everyone. This is Matt Umbro of Hanapin Marketing. We have a special webinar for you today, … [Read more...] about On Demand Webinar – Top Ten Social Media Advertising Hacks Of All Time
My 2015 Google Shopping Wishlist
In 2012, Google Shopping went from a free offering (Product Search) to a paid solution (Google Shopping/Product Listing Ads) for ecommerce websites. One of my clients has seen a 92% increase in revenue for Google Shopping when comparing May 2012 to May 2015 Google Shopping numbers (total site revenue rose 26%). With that kind of growth, I would be nuts if I didn’t have a … [Read more...] about My 2015 Google Shopping Wishlist