LinkedIn Ads platform has significantly evolved since its launch back in 2005. Fifteen years later it is still a pillar in paid social advertising especially for advertisers who would like to leverage it for creating and nurturing B2B relationships. With 310 million MAU (Monthly Active Users) it provides a unique opportunity to reach out to audiences based on their job title, … [Read more...] about New LinkedIn Ads Features Every B2B Advertiser Should Know
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Build Custom Reports in Google Analytics
When I first started working in PPC, I loved building reports - I was new, I had the time, I loved getting into the weeds of all the data for that month. As my career progresses, I’m finding less and less time to sift through data to create my own reports manually. Here’s the bright side! Since I am a data nerd and love learning new things, I invested in … [Read more...] about Build Custom Reports in Google Analytics
Navigating A Successful “Difficult Conversation”
There are few things that instill such fear as the four words: We need to talk. Why is that? What tells us that we should first worry and start assuming it’s for the worst? Our human brains are created with an amygdala rooted in the need to protect us from danger. And even the simplest of questions “Hey, can we talk?” elicits a lightning bolt of fear and uncertainty … [Read more...] about Navigating A Successful “Difficult Conversation”
Three Basic Categories of Google Ads Bidding
There are only two certain things in life: death and Google Ads updates. Google makes updates to its ads platform on a monthly basis and most of these are small changes or new features types to test out. However, every year or so Google loves to rock the boat with removing or adding a new bid strategy. Don’t worry, you haven’t missed any big news recently! However, given … [Read more...] about Three Basic Categories of Google Ads Bidding
An Essential Rundown On Twitter Ads
In their 2019 review, Twitter stated that on average their platform holds 139 million monetizable daily active users. Combine this with a 20% rise in engagement rate year on year and it’s a recipe for success in reaching your target audience. If you want to utilize what Twitter can do for you and maximize your investment in the platform, read on. Campaigns: Awareness, … [Read more...] about An Essential Rundown On Twitter Ads
The Most Underutilized Microsoft Advertising Features
Microsoft Advertising is the underdog of the advertising world. With Google having a stronger market share, most advertisers will often overlook the capabilities of Microsoft, thinking of them as a secondary option at best. But this horse is definitely worth placing a bet on. Microsoft Advertising is a game-changer for many businesses. It’s the underutilized … [Read more...] about The Most Underutilized Microsoft Advertising Features
Hero Conf is Changing for the Better
Our Call to Speak is RE-OPEN. This month we sent out the exciting announcement that we are returning to Austin for Hero Conf 2021, June 2-3. Sign up to stay updated if you didn't receive our email! On a less proud note, when examining our initial speaker lineup, we realized there was a group of people entirely missing, and other groups vastly underrepresented. Only 10% … [Read more...] about Hero Conf is Changing for the Better
Early LinkedIn Conversation Ads Results
Hello, my dedicated followers! In this post, I’ll talk about the new ad type for LinkedIn, Conversation Ads! I’ll also give a brief update on some early test results I’ve seen in testing this new ad type. Thrilling stuff, to be sure. Conversation Ads: What Are They? Conversation Ads, according to LinkedIn, allow you to start conversations with professionals and … [Read more...] about Early LinkedIn Conversation Ads Results
An Introduction To Landing Page Analysis
When it comes to PPC, people are focused on the ads, the creative, and the targeting to determine whether or not users will interact with their brand. While these things do play a big role in user interaction, one important aspect is still missing in this equation: landing pages. Landing pages play a huge role in getting users to convert. If conversions are important to your … [Read more...] about An Introduction To Landing Page Analysis
How To Increase Facebook Traffic Without Sacrificing Revenue
You may have heard this question before: “How can I get more for less?” or perhaps some variation like “How can I increase traffic for the same budget?” or “Why can’t I scale my Facebook campaigns efficiently?” Those questions are exactly what I hope to address here, so you can walk away with simple action items to boost your Facebook campaign traffic without throwing tons of … [Read more...] about How To Increase Facebook Traffic Without Sacrificing Revenue
How To Navigate Google Optimize – A Free Website Optimization Tool
We all know that PPC campaigns that drive traffic to a website are useless if the landing page is ineffective. That’s why conversion rate optimization (CRO) and a wide selection of CRO platforms exist. Google Optimize is similar to other CRO platforms such as VWO or Optimizely and serves the same purpose; to facilitate landing page testing in order to increase conversion … [Read more...] about How To Navigate Google Optimize – A Free Website Optimization Tool
5 Tips for Marketers: Write Simple, Persuasive Messages Your Audience Will Actually Read
You sit down to write an important report or email to a client, boss, or co-worker. After much effort, you click “send”. You’ve outlined your strategies with great detail. You’ve set expectations and made recommendations. Then, your reader comes back to you with the most disappointing response of all: “Oh, that email? I didn’t have a chance to read it.” You could … [Read more...] about 5 Tips for Marketers: Write Simple, Persuasive Messages Your Audience Will Actually Read