The majority of paid search accounts I've managed have run on a monthly budget. Being able to land on this budget at the end of each month while reaching or exceeding goals on other metrics is the name of the game. In order to see where your budget is pacing, it is a simple formula, right? That formula might look like this in Excel: =(Current Spend/Amount of Days)*Total Days … [Read more...] about Simple Budgeting Techniques Using Excel
Search Results for: ecommerce
Shopping Campaigns: How Does Bing Really Stack Up To Google?
Product Listing Ads have absolutely revolutionized how shoppers research and ultimately purchase products online. What started as an exclusive set of ads in the search engine results page has become a must have for any e-commerce advertiser. Google and Bing have both launched Shopping campaigns, which offer specialized segmentation and biding strategies for your PLAs. If you … [Read more...] about Shopping Campaigns: How Does Bing Really Stack Up To Google?
Bidding Strategies: A Pair of Case Studies
Sometimes, I think there is one single mantra that runs through the mind of every PPCer, “Let’s test that.” Ad testing and conversion rate optimization get a lot of the testing hype, but what about bidding strategies? At intervals, experimenting with bidding strategies gets sprinkled into the testing mix, but not enough. How do we spend money in paid search? The answer is … [Read more...] about Bidding Strategies: A Pair of Case Studies
Looking For More Revenue? 7 Ways To Profitably Expand PPC Reach
At some point while managing your PPC program you may be faced with this problem – you need more revenue and/or conversions NOW! It’s not a terrible problem to have. In fact, your program is probably performing so well that you are expected to just throw more money at your PPC, press the magic button, and viola – greater activity at the same ROI or CPA! Wouldn’t it be great … [Read more...] about Looking For More Revenue? 7 Ways To Profitably Expand PPC Reach
Structure Your Way To Google Shopping Success
If you are running AdWords Shopping campaigns do any of these questions apply to you? Do you look at your current campaigns and feel dread as you can’t remember which product or brand is where? Are you spending too much time doing routine tasks because your Shopping campaign layout is confusing? Are you unsure of how to best structure your Shopping campaigns based upon … [Read more...] about Structure Your Way To Google Shopping Success
Battle Of The Ages: Using Demographic Data To Improve Performance
It’s no secret that Google sees [pretty much] all. We’ve seen products roll out to the paid search community that connects desktop with mobile users (estimated total conversions), breaks down the long-term attribution of your leads (attribution models), and, of course, demographic targeting. There are a lot of questions revolving around demographic targeting, from where the … [Read more...] about Battle Of The Ages: Using Demographic Data To Improve Performance
Do Your AdWords Scripts Keep Giving You Timeout Errors?
Do you have a really large account or an account with multiple landing pages? Do you ever wish you had a tool at your disposal that scanned every single link in your Google AdWords account within a few minutes (and I don't mean 30 minutes, I really mean a few minutes) AND doesn't give you all those annoying timeout errors? (Get these a lot?) Yeah, so did we. So here at … [Read more...] about Do Your AdWords Scripts Keep Giving You Timeout Errors?
One Surefire Way to Maximize a Limited by Budget Campaign
It’s a painful thing, seeing those three orange-faced words smackdab in the middle of the AdWords Interface: Limited by budget. The way that AdWords defines the criteria for a campaign to slapped with the “limited by budget” tag, is that the campaign’s budget is set at a lower daily amount than what is recommended by Google. Granted, this definition comes with the world’s … [Read more...] about One Surefire Way to Maximize a Limited by Budget Campaign
6 Tips To Grow A Small Business Account Without Tanking ROI
The beauty of digital advertising is that any size company can get their feet wet. Only have $500 to spend on advertising? No problem! Have no idea where to start with this AdWords stuff? That’s not really an issue with AdWords Express! This has naturally led to a lot of small businesses jumping online and seeing if they can turn a profit with PPC. In my experience, there are a … [Read more...] about 6 Tips To Grow A Small Business Account Without Tanking ROI
My Experience With An Adult PPC Client
Editor’s Note: This article is a part of our Hero Conf Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the 4 finalists we post throughout the week. Today’s post comes to us from Joe Martinez (@MilwaukeePPC), Search Marketing Specialist at Top Floor. At the agency I work for, I … [Read more...] about My Experience With An Adult PPC Client
Finding Ad Copy Significance Levels Through Excel Testing
Ad copy testing is a crucial part of paid search that often gets overlooked. Constantly testing new copy in order to improve performance is very helpful. Excel can be utilized in order to help with ad copy testing. If the test is being ran across multiple ad groups, the best route to take is to utilize the labels function within Adwords. You can select which ads you … [Read more...] about Finding Ad Copy Significance Levels Through Excel Testing
4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved
Editor’s Note: This article is a part of our Hero Conf Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the 4 finalists we post throughout the week. This post originally came to us from JD Prater (@jdprater). JD is now a Senior Account Manager at Hanapin Marketing and regular … [Read more...] about 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved