If the title of this blog post caused the bile to rise in your throat, than this post is for you. On the other hand, if you do your best to put one of those "alerts" in every text ad you ever run, then this post is even MORE for you. Being a PPC expert, you undoubtedly realize that different people respond to different text and call to actions and you've probably even run … [Read more...] about Buy Now, Free, On Sale, Cheap, Hurry! – Understanding Your PPC Audience Motive
Search Results for: ecommerce
DIY: Easy URL Tracking
URL tracking takes time to set up, but the rewards make it time well spent. Why is it worth it? Google Analytics. The whole purpose of tracking URLs is that we get the reward of having Google Analytics data for each platform or campaign. Everything In One Place When paid search can incorporate more than five different platforms, it is nice to have that one place that … [Read more...] about DIY: Easy URL Tracking
Here’s How Every PPC Marketer Should Deal with Abandoning Visitors
What would a second page view mean for your PPC campaigns? How would a second chance to ‘make nice’ with abandoning users affect your bottom line? In my last post, I discussed 5 ways exit overlays can supercharge your PPC campaigns. Here’s a quick summary: Exit-intent technology monitors visitor behavior on your site; when abandoning users are identified, it triggers … [Read more...] about Here’s How Every PPC Marketer Should Deal with Abandoning Visitors
Position Bidding vs. CPC Bidding: A Comparison Of Two Bid Optimization Methods
There are two competing approaches to bid optimization that I’ve found are most commonly used by top PPC analysts. There is the approach that I primarily use, which determines optimal bid levels to reach an ROI/volume goal. I’m going to call this ‘Direct ROI Bidding’. The other approach determines optimal position to reach an ROI/volume goal. Then bids are adjusted to get to … [Read more...] about Position Bidding vs. CPC Bidding: A Comparison Of Two Bid Optimization Methods
Super Early Bird Pricing Expires Sunday!
PPC Heroes: Now is the time to register for the first Hero Conf event of 2015. Through Sunday, you'll get the best price on registration to Hero Conf eCommerce Summit, January 22-23 in Miami, FL. We’ve added tons of new information to the event site, including speakers from DocuSign, Ebay and Point It. Check out their all new sessions and explore the rest of a jam-packed 2 … [Read more...] about Super Early Bird Pricing Expires Sunday!
Utilize And Test Holiday Ad Copy
Are you covering your various bases with coupon, deal, promo language? Which works best for you? Because users respond to holiday promotional items in various ways, it is critical that your ad copy not only reflect these deals, but also test them. Test copy with numerical values such as “Save 20%” versus “20% Off.” “2 for 1 Deal” versus “Buy 1 Get 1.” Or “$29.99 & Up” … [Read more...] about Utilize And Test Holiday Ad Copy
Google AdWords Puts Focus on Shopping Campaigns
As we move closer to the Holiday season, Google continues to come out with features to help eCommerce advertisers during their busiest time of the year. Two announcements were made by Google on Wednesday. The new Diagnostics tab in the Merchant Center will be replacing the Data Quality tab currently in the Merchant Center. Five new features around Shopping Campaigns have … [Read more...] about Google AdWords Puts Focus on Shopping Campaigns
The Importance of PPC Landing Pages
A landing page at its most basic is any web page that a person can visit or “land” on when navigating the Internet. These pages can be structured and organized in different ways for a variety of purposes. News sites have pages that are full of the latest news, arranged so that a visitor will engage with that content. Ecommerce sites are designed to showcase products and guide … [Read more...] about The Importance of PPC Landing Pages
Two Hero Conf Events, One Unbeatable Price!
There is nothing better than the opportunity to join your PPC peers for one-of-a-kind learning opportunities. And now we're giving you the chance to attend our next two events, at an even greater discount! Polish your eCommerce skills in sunny Miami before joining us for the PPC Conference of the Year, live in Portland, OR. Grab your combined conference pass today for $550 … [Read more...] about Two Hero Conf Events, One Unbeatable Price!
Subscription Update
We would love to keep talking to you.... Here's a little information on what you can expect from us! PPC Hero is the industry's leading PPC blog, written by Hanapin Marketing's expert Account Managers. You can expect mind-blowing blog posts and a number of resources available to help you do your job better. Hanapin Marketing is an industry-leading digital marketing agency … [Read more...] about Subscription Update
Use Remarketing For Search This Holiday Season
Remarketing for Search allows you to target people who have already been to your site and visited a specific page, but also searched a specific key term. People who have already been to your site and are familiar with your product are in many cases more likely to convert. Combining that with the fact that they’re searching a relevant keyword (which implies that they are … [Read more...] about Use Remarketing For Search This Holiday Season
Getting Your Shopping Campaigns Holiday Ready
Product Listing Ads are now found within Google Shopping campaigns. Unlike text ads, these ads show photos of products, along with prices and product names right on the search results page when people search for items on Google. Product Listings are a crucial piece of online sales for Ecommerce accounts during this time, so make sure your accounts are ready. Google has … [Read more...] about Getting Your Shopping Campaigns Holiday Ready