Google announced last week the rollout of callout extensions. More real estate on the SERP for everyone! Your PPC dreams have come true…well maybe not entirely because we still can’t segment tablets, but still, this feature is pretty sweet and a nice addition to the ad extension family. But, do they work? We have been running callout extensions in beta for a few eCommerce … [Read more...] about How Callout Extensions Helped Increase CTR by 221%
Search Results for: ecommerce
Understand The Economics Behind Your Client’s Business
Sometimes while working at a PPC Agency, we tend to forget the bigger picture of our clients’ businesses. The beginning of a client/agency relationship often follows this process: Introduction and familiarization with the paid search accounts Nailing down a paid search goal(s) Understanding the business as a whole and how PPC fits in This process is a great start, but … [Read more...] about Understand The Economics Behind Your Client’s Business
Multi-Channel Attribution – A Story of Ice, Fire & Last Click Attribution Death
Whether we like it or not, multi-channel attribution is part of our digital marketing world - just as Game of Thrones has become part of mine. Understanding where each piece falls in the conversion funnel and how much credit should be given at each step, is crucial in maximizing conversions. We all know this, right? But that doesn’t mean it’s any less confusing! Well today … [Read more...] about Multi-Channel Attribution – A Story of Ice, Fire & Last Click Attribution Death
PPC Roundtable – AdWords Close Variants
As we end series week we'll be looking at a once optional feature that will now be mandatory. If you haven't heard, AdWords will soon be removing the option to exclude exact and phrase match keyword variations. This impending update has caused much stir in the PPC community. We asked our authors what they think of the change. What are your thoughts on Google's decision to … [Read more...] about PPC Roundtable – AdWords Close Variants
Why We Track Conversions And How To Implement
When setting up a PPC account one of the first things you should consider is how to determine account success. Asking yourself this question is imperative to ensuring your efforts and dollars are valuable and resulting in revenue. Setting Up Conversion Tracking If you are a retail business you will likely want to track your shopping cart thank you/order confirmation page … [Read more...] about Why We Track Conversions And How To Implement
The Real Impact of AdWords Close Variant Changes
Last week AdWords announced it would be removing the option to select whether we include or exclude close variants in our campaign settings. The justification is that those typing in search queries aren't perfect spellers. The intent behind a misspelled and correctly spelled keyword is the same. This is the same logic Google uses to tell us Tablet and Desktop are the same thing … [Read more...] about The Real Impact of AdWords Close Variant Changes
Advanced ABCs of PPC – Terminology & Strategies to Remember
In the spirit of last week’s blog series, I’d like to take our readers back to school with a revisited paid search alphabet. I published a similar post back in August 2012, but I mainly focused on general and/or beginner-level terms. This time around I’ll uncover some more advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns. Class is … [Read more...] about Advanced ABCs of PPC – Terminology & Strategies to Remember
5 Reports You Need For Understanding Dynamic Contextual Ads
Often new products come through Google and Bing and suddenly the PPC blogosphere is ablaze with chatter. Enhanced campaigns, extended sitelinks, Search Companions, Remarketing Lists for Search Ads, and scores more have been the subject of conversations over the past few years. A shortcoming however, is the follow up to these features. We know how to set them up, and why you may … [Read more...] about 5 Reports You Need For Understanding Dynamic Contextual Ads
PPC Roundtable: Back To School
As series week comes to a close, we asked our authors for one final piece of advice for back to school planning. Here is that question: How do you ensure that your clients stand out during back to school season? Sales Directions In approaching the back to school season for e-commerce, there are 2 directions to point your sails (and sales). The first involves a broad … [Read more...] about PPC Roundtable: Back To School
Why Website Redesigns Impact PPC More Than You Think
It’s a common perception during new website builds or redesigns that search engine optimization (SEO) should be considered from the beginning. From keyword research to content creation, and through the user experience process, SEO needs to be addressed. However, questions surrounding how the new site will impact PPC efforts are rarely addressed. I often encounter three areas … [Read more...] about Why Website Redesigns Impact PPC More Than You Think
Presenting the Science and Magic of CRO at Hero Conf Conversion Summit
PPC Heroes understand the implications of unsuccessful ad campaigns. Clients and management want results and the techniques to continually reproduce them. So, we're diving deep into the details of conversion rate optimization and taking a different approach than your typical conversion conference. Hero Conf Conversion Summit will focus on both the technical AND creative side … [Read more...] about Presenting the Science and Magic of CRO at Hero Conf Conversion Summit
4 Steps To Back To School Success
It's time again for series week at PPC Hero! This week's theme is "Back to School." Even though it's only July, school will be starting back up soon. Our authors will be sharing tips and insights for running productive Back To School campaigns while also speaking to how account managers can most effectively discuss strategy with clients. We'll also hit on the education … [Read more...] about 4 Steps To Back To School Success