As most of you have heard by now, AdWords released a new report within their interface that allows PPC managers to look at paid and organic keyword/query data in one place. With that release, we’re also hearing a lot of you ask about how you can utilize that, and other, SEO metrics and data to increase performance in your paid search campaigns. Well ask and ye shall receive, … [Read more...] about 8 Simple Ways to Leverage SEO Data & Improve PPC Results
Search Results for: ecommerce
PLAs and Repeat Clickers – What Should Be Done?
When Google transitioned Google Shopping over to Product Listing ads back in October 17, 2012 (or on June 11th of this year for a lot of countries outside of the US) many advertisers saw a serious lift in performance. We’ve talked about how to setup and optimize PLAs around here a lot since the transition. For eCommerce advertisers, PLAs have been great. We totally love … [Read more...] about PLAs and Repeat Clickers – What Should Be Done?
Dominate Your Enhanced Campaign Bid Adjustments with New Google Analytics Report
As we wrap up the first week of the official Enhanced Campaign migration and start to gather all the data we can to optimize our accounts in the brave new world of enhanced campaigns, Google Analytics comes in to save the day with the announcement of enhanced campaign Bid Adjustment Reporting. Google Analytics now allows you to view how your bid multipliers are preforming by … [Read more...] about Dominate Your Enhanced Campaign Bid Adjustments with New Google Analytics Report
6 Cool New Advertising Options In Google AdWords
It seems like it's been a crazy few weeks at the Googleplex with the amount of new features that have been added into AdWords. We're going to take a quick look into 6 of the different features available that you might not have heard of and want to get set up in your account. RLSA - Remarketing Lists for Search Ads What is it? RLSA stands for Remarketing Lists for Search … [Read more...] about 6 Cool New Advertising Options In Google AdWords
How To Deal With Client Tracking Issues
Working at a PPC agency has provided me experience with clients ranging in tech-savviness and web development resources. It's not uncommon for tracking issues to develop, and it's not uncommon for me to be the one that has to sort them out. Unfortunately, I'm no web developer, and my own skills and knowledge on this subject are pretty subpar. However, I am resourceful, and … [Read more...] about How To Deal With Client Tracking Issues
This 15 Minute Excel Macro Provides Granular Search Term Data
It's series week on PPC Hero and we continue our run-down of time-saving techniques we've adopted in the past 12 months. This week Eric has already looked at building out your account, Carrie has dived into quick and dirty quality score techniques, and Sam showed you the ten minute 'sense-check' audit. Today, I'll be showing you how to analyze every word of every search term … [Read more...] about This 15 Minute Excel Macro Provides Granular Search Term Data
PPC Hero Celebrates Christmas in July: Free Webinar!
As busy as the holiday rush we all know and love is, for most marketers the rest of the year is busy too. That makes it hard to plan very far ahead, and you risk having to scramble to take advantage of the busy season after it's already started rather than before. That's why we're celebrating Christmas in July! Tips covered in this webinar include: Why six months ahead … [Read more...] about PPC Hero Celebrates Christmas in July: Free Webinar!
Does Remarketing Work, Or Is It Just Annoying?
Remarketing is, hands down, one of the most powerful tools available to us in PPC. So it can be a little surprising when we get asked "Does Remarketing really work, or is it just annoying your potential customers?" That doesn't mean that it's a stupid question though - just one that us long-time account managers might take for granted. So with that in mind, today we're going to … [Read more...] about Does Remarketing Work, Or Is It Just Annoying?
Boost Your AdWords CTR with Sitelink Descriptions
Sitelinks have been a staple of best practices since they were introduced. Sitelinks help searchers find topical information beyond the specified landing page of your ad. Last February, enhanced campaigns brought a little spice to sitelinks by including descriptions. Additional lines of text were added from your other ad copy to flesh out the sitelinks. These provided extra … [Read more...] about Boost Your AdWords CTR with Sitelink Descriptions
25 Ways PPC Has Changed In The Past Year
For this month’s series on PPC Hero, we’re taking a look back through our archives and revisiting some ideas we’ve talked about in the past and how the past year or more has changed our thinking about them. Things are always changing in PPC, and our views and opinions about it are no exception. -- This month we're looking at the exciting world of changes. More specifically … [Read more...] about 25 Ways PPC Has Changed In The Past Year
Comparison-Shopping Engines: A deep dive into comparison-shopping engines & strategies, Part 1
Comparison-Shopping Engines: An Overview It is series time! One topic that we haven’t really talked much about in our blog are comparison-shopping engine sites. I have worked with multiple online retailers that have seen great success with this type of online advertising. So I want to take this series as an opportunity to dive deeper into the mystery of … [Read more...] about Comparison-Shopping Engines: A deep dive into comparison-shopping engines & strategies, Part 1
The Total Guide to Product Listing Ads
You’ve asked for it, and here it is: The Total Guide To Product Listing Ads. We have a feeling this product will continue to expand and get cool, new features since it’s doing so well for our eCommerce accounts. But, there is so little information out there about how to set these up and make them work for you right now. We took it upon ourselves to put everything we know about … [Read more...] about The Total Guide to Product Listing Ads