Welcome to the first in a series of special guest articles that we'll be publishing. This first article was writtne by Scott Brinker. Scott Brinker is a co-founder, president, and chief technology officer of ion interactive, a company that specializes in post-click marketing software and services for marketers and agencies. He blogs regularly at their Post-Click Marketing … [Read more...] about Post-Click Marketing for PPC Heroes
Search Results for: landing pages
PPC News Roundup for July 9, 2008
Looking to be a guest blogger on a popular SEM blog? Look no further! Michael Gray from Graywolf's SEO blog is looking to accept guest posts to his blog. He only has a few requirements; the post must be educational, informative or entertaining and must have correct grammar! Arnold from Search Engine Journal writes about Google's new keyword tool including search volume data … [Read more...] about PPC News Roundup for July 9, 2008
Our Greatest Hits for June!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from June. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! Getting a little help with your PPC campaign is never a bad thing: we all get by with a little help from … [Read more...] about Our Greatest Hits for June!
PPC News Roundup for June 18, 2008
What's the future of Google Adwords Pay-Per-Action model? According to Search Engine Roundtable who spoke directly with their Google rep, Google doesn't know where they're headed with the PPA model but they're not sending out any invitations to be a part of the beta, "while t he product team figures out what direction the model will take in the future." Interesting… Search … [Read more...] about PPC News Roundup for June 18, 2008
3 Google Analytics Reports You Aren’t Using To Boost Your PPC Campaigns – But You Should!
Too many times I’ve learned new things about a program when I wasn’t necessarily looking to learn new things. When using Google Analytics it’s really easy to get lost in all the data, but sometimes it’s necessary to take the time and see what information they have to offer about your account. In this blog post I’ll discuss 4 very cool and useful Google Analytics reports that … [Read more...] about 3 Google Analytics Reports You Aren’t Using To Boost Your PPC Campaigns – But You Should!
3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns
If you own an e-commerce site you know how important it is to get accurate reporting in order to manage your marketing programs. That’s why I use Google analytics. Google analytics is a free tool used for reporting on your site as a whole, not just on Google stats. It reports on all traffic sources, revenue sources, top landing pages, etc. But what I’d like to discuss today is … [Read more...] about 3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns
Not Sure Where to Start in Google Analytics? Here Are 5 Stats to Begin Analyzing Your Performance
There is a deep, deep well of information contained within Google Analytics that can help your PPC account. But if you're new to the program, where do you begin? To kick off our series of "Give Us 5 Days, and We'll Teach You How to Maximize Your PPC Results by Using Google Analytics" I thought we'd start with the basics. On your account Dashboard there 5 statics; here is what … [Read more...] about Not Sure Where to Start in Google Analytics? Here Are 5 Stats to Begin Analyzing Your Performance
What You Need to Know About Google Automatic Matching
Some of you may have noticed an alert within your Google AdWords account that says, "New! Automatic matching has been enabled in your account." What is "automatic matching"? The one-sentence summary from Google states, "Your ads will now show for additional relevant search queries based on the keywords, ad text, and landing pages in your ad groups." I'm certain we'll be writing … [Read more...] about What You Need to Know About Google Automatic Matching
PPC News Roundup for May 22, 2008
Still having trouble with the Google Adwords Quality score? Check out this cool video by Matthew Bredel from 'Inside the Marketing Mind' that goes in depth about what the quality score is, and how you can improve it within your account. Writing ads with strong calls-to-action is one of those techniques every PPC advertiser should be using! In case you are new to what a … [Read more...] about PPC News Roundup for May 22, 2008
Your Contact Form Might Be Hurting Your PPC Campaign
Beyond your keywords, ad text, and your landing page, the engine that drives your PPC campaign is your contact form (if you're generating leads). If your contact form isn’t geared toward your core audience, and if it’s not requesting the appropriate amount of information, then you’re shooting yourself (and your PPC campaign) in the foot. Most users guard their personal … [Read more...] about Your Contact Form Might Be Hurting Your PPC Campaign
Increase Customer Retention with Simple Social Networking
If you’ve sat in a marketing meeting lately you may have heard the ever evolving question of online marketing today, “How can we add social networking to our site?” Google may have mastered a way to do this, and it’s a very simple process. It’s a new program my Google rep emailed us today called, ‘Google Friend Connect’ that’s currently available for preview only. Release date … [Read more...] about Increase Customer Retention with Simple Social Networking
PPC News Roundup for May 13, 2008
"You just launched your PPC campaign, now what?", says Shimon Sandler. Shimon gives excellent ideas for a post launch PPC process. We use some of these ideas here at Hanapin Marketing and they truly enhance the quality of our PPC campaigns and customer satisfaction. Take it from the Multivariate Testing Expert, Jonathan Mendez, as he gives his secrets to MVT success. See how … [Read more...] about PPC News Roundup for May 13, 2008