Jeremy Mayes is a well known blogger in the PPC industry. Today he shares with us his thoughts and opinions on hot topics in the PPC world. Q: Do you foresee any advancements occurring in the next year that will change the way people manage their PPC accounts? A: Yes, over the next 12 months I believe Google will add features that support rule based management of campaigns … [Read more...] about Jeremy Mayes, from PPC Discussions has this to say
Search Results for: landing pages
Hispanic Targeting with Spanish Speaking Ads – Is It For You?
According to a Google study, the US Hispanic Market ranks 15th in total internet population. It is said they are also better educated, heavier online users, more likely to have a broadband connection and more inclined to search and click on ads in English compared to other minority races. So I ask myself, is Hispanic targeting for me? Here's what I found out: There are … [Read more...] about Hispanic Targeting with Spanish Speaking Ads – Is It For You?
PPC News Roundup for July 25, 2007
Microsoft takes another step in challenging Google with their new 'Gatineau Analytics' Package. There's not too much of a difference between the two analytics packages except that MSN will provide demographics data like the gender and age of people who are visiting your site. Gatineau will launch in beta later this summer. Much debate exists about the sophistication for … [Read more...] about PPC News Roundup for July 25, 2007
Two Paths to Lead Generation: Part One – Churn & Burn
In my next two posts we will discuss two distinct approaches to lead generation. In this first post I will touch on how to generate as many leads/conversions as possible, regardless of where they fall in the hierarchy of lead quality (known as "churn and burn"). This approach to lead generation is much like how a chain restaurant operates: everyone is welcome, so please come on … [Read more...] about Two Paths to Lead Generation: Part One – Churn & Burn
The Most Important Element of Your AdWords Campaign
Jeremy Mayes over at PPC Discussions asks, "In your mind, what is the most important element of an AdWords campaign?" This is a very interesting question, and I like the car analogy he uses (see his original post); however, I disagree: my radio is not critical to my car’s functionality but it is essential to my sanity (I am a music geek, and I hate driving, so I NEED … [Read more...] about The Most Important Element of Your AdWords Campaign
PPC News Roundup for May 23, 2007
This is a blinding flash of the obvious! If you want to improve your tracking ability and truly measure how well your online marketing is performing, give users an incentive to place the order online. This tip is a real jewel - don't gloss over it just because it's short. Search Engine Lowdown reports on Google to Begin Shutting Down Arbitrage Sites Search Engine Watch … [Read more...] about PPC News Roundup for May 23, 2007
PPC News Roundup for May 16, 2007
Daniel Tynski talks about common mistakes one can make in SEO & SEM. Search Engine Guide presents a list from Wordtracker of the top 500 search terms in the past 48 hours. John Miller from Search Engine Land discusses ways to improve your B2B landing pages. Yahoo share holders are preparing a class action law suit that claims the search engine mislead them over the … [Read more...] about PPC News Roundup for May 16, 2007
Display & Destination URLs: Make sure they are fraternal twins
We've recently been asked a question regarding ad URLs: "Hi, I've been using Google Adwords and MSN Adcenter for a while and have decided to have a look at yahoos PPC offering, now all seems ok, except it doesn't seem to support a display URL/destination URL differentiation. Is this possible in Yahoo PPC? And how do I go about it. Basically I want my display url to be my main … [Read more...] about Display & Destination URLs: Make sure they are fraternal twins
PPC News Roundup for May 4, 2007
In yet another rally cry against a-typical landing pages, this post praises the use of more conversion paths. Google AdWords interface nearly slowed to a halt yesterday with many advertisers experiencing serious delays in account management. Jeeves is dead. Long live the Algorithm. Jeeves is shouting, "Hey Look at Me!" Will it work? Which search engine returns the best … [Read more...] about PPC News Roundup for May 4, 2007
PPC News Roundup for May 1, 2007
The ability to track both clicks and calls is an important process when search clicks don’t immediately convert into sales leads. According to a forum thread, AdWords advertisers are seeing a new Negative Keywords tab within the keyword tool. The AdWords team announced that the ability to block specific IP addresses will be released in the next month. This list … [Read more...] about PPC News Roundup for May 1, 2007
PPC News Roundup for April 17, 2007
Has your performance dropped on MSN significantly within the past 24 hours? Check our Webmaster World for any developments (we haven’t noticed any decrease in performance yet). Brad Geddes at ewhisper.net talks about strategies to lower your minimum bids This blogger noticed a single advertiser hogging up to four paid search ads in the Google SERPs. All of the ads were … [Read more...] about PPC News Roundup for April 17, 2007
PPC News Roundup for April 10, 2007
Wordtracker announces the launch of Wordtracker Academy. A complete resource guide for keyword research including articles, case studies and tips. AXcessNews reports that online advertising spending is on the rise! But, of course, there is a dark cloud looming over this positive forecast. Why can’t we just have a report that says "Everything is looking great, … [Read more...] about PPC News Roundup for April 10, 2007