Anxious to start using Google’s Website Optimizer? Multivariate testing is even easier with these free tools and resources. Yahoo’s decision to require shorter ad descriptions comes with great tips for writing short, relevant and powerful messages. Sometimes you need to turn down your hype dial and make your headlines not so fantastical and wonderful. Chris … [Read more...] about PPC News Roundup for April 6, 2007
Search Results for: landing pages
When Broad Match Is Just TOO Broad
There’s an interesting thread at SEM 2.0 seeking thoughts about paid-search marketing "woes" in relation to Google’s broad-matching technology. What spawned the discussion was a blog post from Rimm-Kaufman that explained how Google’s broad match has been expanded to include "extended match." The obvious change in search-query permutations and phrase orders … [Read more...] about When Broad Match Is Just TOO Broad
We’re Gonna Have Some Fundamentals!
All of us who work in pay-per-click (PPC) advertising look at accounts and stats day in and day out. After a while, we can easily start to lose focus and lose our grip on the basics. Today, I will discuss the most fundamental yet most important aspects of managing a well-planned and great-performing PPC campaign. Ad Testing The most powerful tip I can give to anyone running … [Read more...] about We’re Gonna Have Some Fundamentals!
Everything I’ve learned conducting 912 FB & LinkedIn ad account audits in 8 years
When I joined Hootsuite & AdEspresso as a Facebook and LinkedIn ads expert back in 2016, I already had about 6 years of experience running Facebook ads. My journey started before Facebook even had a conversion pixel! Despite that, I learned fresh, invaluable insights from all the ad account audits I ever conducted. At the time of writing, I've conducted over 912 Facebook … [Read more...] about Everything I’ve learned conducting 912 FB & LinkedIn ad account audits in 8 years
Building Links to Your Website Using PPC
Building links - the act of getting other websites to link to yours in order to increase search engine visibility and get referral traffic - can generally fall into two methodologies: PPC - in particular Google Search Ads - can be a useful tool for organic link building. The high-level process for using Google Ads to build links runs as follows: I’ll now break down … [Read more...] about Building Links to Your Website Using PPC
How to set up and optimize end-to-end lead gen funnel tracking (with no CRM required)
Spend all your time working with Google Ads lead gen campaigns, it's easy to forget there’s another half of a sales process that takes place with every form submission and phone call. However, what makes the difference between hitting targets and missing quotas, is the ability to optimize for sales, not leads. Strategically, it’s an easy win - let’s track, report and … [Read more...] about How to set up and optimize end-to-end lead gen funnel tracking (with no CRM required)
9 Attributes to Deploy to Supercharge Your Google Shopping Feed
Your Google shopping feed is basically conversion data in 2024. Not filling out all the possible attributes in your shopping feed is leaving money on the table. Worse, it's making you less profitable than you could be. If you run paid advertising, it is a Google shopping feed world out there and we are all just living in it. Even the paid social platforms like Meta, … [Read more...] about 9 Attributes to Deploy to Supercharge Your Google Shopping Feed
8 Essential Practices for Writing Impactful PPC Headlines
PPC headlines have a huge influence on the results of your performance campaign. However, users spend less than 0.7 seconds focused on each online ad, so you need to craft engaging websites that catch their attention in a minuscule amount of time. Every online user is constantly bombarded with stimuli when surfing the web. Catching someone’s attention with plain text … [Read more...] about 8 Essential Practices for Writing Impactful PPC Headlines
Competitor Monitoring: 7 ways to keep watch on the competition
George Prodanov is the Head of Paid Media at Love Energy Savings - the UK's leading utilities marketplace. Competitor monitoring is a key ingredient of marketing. An understanding of how your rivals go about customer acquisition and retention can inform your own marketing strategy, as well as help you navigate the business landscape more effectively. Digital marketing … [Read more...] about Competitor Monitoring: 7 ways to keep watch on the competition
How to Make Mobile Commerce in Coworking Businesses Work for You
Are you an entrepreneur in the growing field of coworking businesses? Are you trying to monetize your workspace quickly and efficiently? If so, it might interest you to know that about half of all internet traffic and online purchases come from mobile devices. If you aren't marketing your services online with a specific strategy that targets mobile device users, you're missing … [Read more...] about How to Make Mobile Commerce in Coworking Businesses Work for You
Your Guide to Winning with Performance Max Campaigns
The first mention of Performance Max dates back to 2020, but it is still considered the new kid on the block for businesses and marketers alike. For many business owners, and especially eCommerce store owners, there has always been that search for the Holy Grail to simplify online advertising. With many options available, it was difficult for many to choose where to … [Read more...] about Your Guide to Winning with Performance Max Campaigns
7 Simple Tips For Creating Instagram Story Ads That Convert
Instagram stories drive a ton of engagement. People see them at the top of the feed as soon as they log in, and users want to check them out before they vanish in 24 hours. You can certainly reach a lot of people by just publishing organic stories – in fact, a third of the most viewed stories are from businesses. But to scale your organic presence, you need to turn to … [Read more...] about 7 Simple Tips For Creating Instagram Story Ads That Convert