We’re now more than half way through the year and already there have been many changes within digital marketing. Google’s Performance Summit yielded many updates, including: Expanded text ads Bid adjustments by device Demographics for Search Ads Pinterest has turned the advertising corner, growing into a strong player within the market and Programmatic continues to … [Read more...] about 4 Common Questions Prospects Ask Me During The Sales Process
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Where You Should Focus Your Facebook Brand Awareness Efforts
When you launch a new product you often need to build awareness. Many types of marketing channels, both organic and paid, can serve a purpose in generating awareness, but social platforms (generally) and Facebook (specifically) are tailor made to spread content from person to person. It can, however, be hard to measure how well you are building your brand and generating … [Read more...] about Where You Should Focus Your Facebook Brand Awareness Efforts
Google To Release New Shopping And Travel Features
Well, we have all survived another Amazon #PrimeDay! Whether or not you found a great deal on Tuesday, Google has ensured that no PPC-er left the event empty-handed. According to their official blog, several upcoming changes to Shopping and travel-related ads can be expected in the near future. A New Kind Of Shopping Experience The first Shopping update relates to SERPs, … [Read more...] about Google To Release New Shopping And Travel Features
On Demand Webinar: 11 Red Flags To Watch Out For When Working With An Agency
More about this Webinar Working with an agency can be a scary thing. It’s not always easy to know if the business relationship is working in a favorable manner. Transparency and good communication are virtues in any relationship, but especially for a relationship with an agency. When you work with an agency, there are certain things you should keep an eye on. In this webinar … [Read more...] about On Demand Webinar: 11 Red Flags To Watch Out For When Working With An Agency
[New Webinar with VWO] 5 Tools You Should Be Using To Maximize Conversion Rates
Conversion Rate Optimization (CRO) might seem a bit overwhelming when you’re looking at your entire website. Where should you focus your testing efforts and how do you decide what to test first? What are the tools you should be using to test? In this new live webinar, Hanapin and Visual Website Optimizer team up to discuss the 5 tools you should be using to test different … [Read more...] about [New Webinar with VWO] 5 Tools You Should Be Using To Maximize Conversion Rates
Unique Ways To Improve Your PPC Conversion Rates Right Now [New Webinar!]
Improving your conversion rates is obviously a very important thing. If you are needing a little help on where you can do some improvements quickly, then this is the webinar for you. In this new live webinar, Hanapin and Campaign Watch experts discuss several things you can implement right away to increase your conversion rates, including how to spy on your top competitors, … [Read more...] about Unique Ways To Improve Your PPC Conversion Rates Right Now [New Webinar!]
The 4 Mobile App Campaign Types You Need To Know
In a day and age where mobile traffic continues to increase, taking advantage of all that mobile has to offer becomes more vital. It means utilizing everything from mobile specific ads to call extensions to call-only ads. However, let us go beyond taking users to your site or driving them to call but actually getting them to download your app, which could stay on their mobile … [Read more...] about The 4 Mobile App Campaign Types You Need To Know
On Demand Webinar: 5 Tools You Should Be Using To Maximize Conversion Rates
More about this Webinar Conversion Rate Optimization (CRO) might seem a bit overwhelming when you’re looking at your entire website. Where should you focus your testing efforts and how do you decide what to test first? What are the tools you should be using to test? In this webinar recording, Hanapin and Visual Website Optimizer team up to discuss the 5 tools you should be … [Read more...] about On Demand Webinar: 5 Tools You Should Be Using To Maximize Conversion Rates
Webinar: Unique Ways to Improve Your PPC Conversion Rates Right Now
More about this Webinar Improving your conversion rates is obviously a very important thing. If you are needing a little help on where you can do some improvements quickly, then this is the webinar for you. In this new live webinar, Hanapin and Campaign Watch experts discuss several things you can implement right away to increase your conversion rates, including how to spy on … [Read more...] about Webinar: Unique Ways to Improve Your PPC Conversion Rates Right Now
Google Goes All In With Location Based Paid Search
We are creatures of comfort and convenience. The weight of mobile phones in our pockets feels like little security blankets. The Great and Powerful Google recognizes our need for convenience and is always working to make it easier consumers to find what they need. On the flipside, with one of the latest updates, Google is making it seamless for advertisers to get in front of … [Read more...] about Google Goes All In With Location Based Paid Search
6 Takeaways From Google’s Performance Summit
On Tuesday, 5/24, Google hosted a Performance Summit event where new features and updates to existing products were shared. One of the key themes of the event was mobile and how we interact with the world through our smartphones and tablets. Many of the updates announced for AdWords and Google Analytics were a direct result of our reliance on our devices and the fact that … [Read more...] about 6 Takeaways From Google’s Performance Summit
Get A Grip On New Paid Search Accounts
There are many reasons a new PPC account will land in your lap, including: Transitions within your agency. Taking over an account from a prior agency. Starting a new in-house position. If you are anything like me, you will look at said new account and say “where do I begin?” In this post, I will discuss my methods for getting a good grip on new accounts. Quality … [Read more...] about Get A Grip On New Paid Search Accounts