If you're running a coworking business, you know that your contact page is key to your website. After all, it's the page where potential customers can get in touch with you to learn more about your space and perhaps even book a tour. In this sense, every lead that reaches your contact page is important, and if you can convert more leads into members, your business will thrive … [Read more...] about How to Optimize Your Coworking Contact Page for Better Conversions
Search Results for: landing pages
Five Easy Ways to Boost Your Local Traffic In 2022
According to a BrightLocal survey, 99 percent of consumers have used the internet to search for information about a local business over the last year, and 78 percent of consumers do this more than once a week — up 9% over the previous year. So if you run a brick-and-mortar business or rely on customers within a certain radius to support your brand, there’s never been a better … [Read more...] about Five Easy Ways to Boost Your Local Traffic In 2022
Amazon PPC VS AdWords: What To Choose
Source: Unsplash Online advertising is a major part of digital marketing. Whether you work as a freelance marketer or you own a business you want to promote online, learning the basics of online advertising is definitely necessary. Among the most popular PPC ad tools are Google AdWords and Amazon PPC. While Google AdWords has established itself a long time ago, Amazon PPC … [Read more...] about Amazon PPC VS AdWords: What To Choose
Architectural Audits and What’s Costing Your Site Conversions
As the world continues to embrace digital transformation, for most brands, online platforms are their main port of call for interacting with customers and making sales, especially for those smaller brands that do not have a large physical presence. Throughout the pandemic, as brick and mortar stores have been forced to temporarily close their doors, online sales have … [Read more...] about Architectural Audits and What’s Costing Your Site Conversions
Dynamic Search Ads For Beginners
Dynamic search ads (DSAs) are a fantastic way to capture the “who would have thought” traffic. They catch unique searches, which can then lead to expansion opportunities. No matter where your account stands, DSAs help to fill in the gaps where your other search campaigns may be slacking. Today I’ll walk you through a summary of what they are, how to set them up and how they … [Read more...] about Dynamic Search Ads For Beginners
Upcoming LinkedIn Ads Products for B2B Marketers
Get excited for big changes coming to LinkedIn in the near future! LinkedIn recently announced some upcoming product initiatives we can expect to arrive starting now through the end of next year. I’m here to break it all down and to let you know what I’m most excited about. LinkedIn Stories & Story Ads Yes, LinkedIn now has a Story feature. Much like Facebook & … [Read more...] about Upcoming LinkedIn Ads Products for B2B Marketers
Setting Up A LinkedIn Ads Marketing Funnel
Selecting the right audiences is one of the most important steps in planning a successful campaign. In most cases, at the top of the marketing funnel you need to start with broad audiences that probably don’t know your brand, products or services and nurture them through a series of relevant and useful contents to conversion phase. In this post, we will review some targeting … [Read more...] about Setting Up A LinkedIn Ads Marketing Funnel
How To Navigate Google Optimize – A Free Website Optimization Tool
We all know that PPC campaigns that drive traffic to a website are useless if the landing page is ineffective. That’s why conversion rate optimization (CRO) and a wide selection of CRO platforms exist. Google Optimize is similar to other CRO platforms such as VWO or Optimizely and serves the same purpose; to facilitate landing page testing in order to increase conversion … [Read more...] about How To Navigate Google Optimize – A Free Website Optimization Tool
7 Effective Ways to Optimize Your E-Commerce Conversion Funnel
Building a good conversion funnel on your e-commerce site means optimizing it in many different ways that can enhance your conversions and profits. This includes many practices that contain the whole design of your site, not just one aspect of it. You will have to provide a complete package for your users. The conversion funnel consists of many smaller stages, and each of … [Read more...] about 7 Effective Ways to Optimize Your E-Commerce Conversion Funnel
Are High Shipping Prices Killing Your Ecommerce Sales?
As an account manager, I frequently analyze platforms and Google analytics. A bulk of my time is measuring performance, identifying wasteful spend, and looking for ways to increase leads or revenue. Less of my time is spent navigating the clients website like their customers. Perhaps this is a mistake. Are Website Errors Impacting Conversions? Over the years, my … [Read more...] about Are High Shipping Prices Killing Your Ecommerce Sales?
Understanding & Addressing Concerns of Your Website Users
Conversion rate optimization is… … a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO. (Wikipedia)… the process of enabling people to take an action when they visit a website. (Hubspot)… understanding how users move through your site, what … [Read more...] about Understanding & Addressing Concerns of Your Website Users
5 Optimization Tips to Maximize Sales This Holiday Season
Advertisers will be facing a shorter time frame this year for the usual holiday hustle and bustle. However, eMarketer is still forecasting total US sales to climb 3.8% making it the first-ever trillion-dollar holiday season. According to Forrester, 2019 online holiday sales will reach $138 billion. As advertisers, we need to take advantage of these predictions and … [Read more...] about 5 Optimization Tips to Maximize Sales This Holiday Season