Have you ever struggled with determining what your next conversion rate optimization (CRO) test should be? Coming up with landing page tests can be difficult, especially if you have a wide range of pages that can be optimized. Maybe you aren’t sure which page to test, what part of the page to focus on or maybe you have a handful of testing ideas but you aren’t sure which test … [Read more...] about How To Determine Your Next CRO Test – Part 1
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Take A Deeper Dive Into The PPC Sales Process
Going through your list of necessary questions to ask a potential client on a sales call is crucial to identifying possible fits for the agency, as well as raising red flags on prospects who aren’t. Every salesperson has a checklist, so to speak, knocking them off the list as the answers roll in from a prospect on that first call. What is your monthly budget? What engines … [Read more...] about Take A Deeper Dive Into The PPC Sales Process
Don’t Miss These 5 Twitter Targeting Tactics In 2016
Twitter Targeting Tactics - say that 10 times in a row! While the title of this post may have you tongue-tied, below I plan to clearly define the importance of including Twitter Ads in your 2016 digital marketing strategy and targeting tactics. According to Forrester US Digital Marketing forecast from 2014 to 2019, Social Media investments will grow faster than any other … [Read more...] about Don’t Miss These 5 Twitter Targeting Tactics In 2016
Fix Your Remarketing Campaign In 5 Steps
Contrary to what you may hear, remarketing is not a magic bullet and it won’t automatically work wonders for your account. As with anything else in your PPC accounts, test it! Today, we’ll go through 5 areas to walk through while troubleshooting a poor performing remarketing campaign. 1: Who Are You Remarketing To? The audience you are targeting is the most important part … [Read more...] about Fix Your Remarketing Campaign In 5 Steps
[New Toolkit!] Get the basics and more to make 2016 a successful year for your Mobile PPC!
It's no secret that mobile marketing is a hot topic right now. You already know that you should have a mobile strategy in place for next year. You probably already do. But have you evaluated your mobile presence, performance, and behavior? Are you set up for calls? Are you testing? Have you tried social? In this toolkit you'll find, not only a couple of basic resources to get … [Read more...] about [New Toolkit!] Get the basics and more to make 2016 a successful year for your Mobile PPC!
How To Onboard New Clients In 4 Steps
I spend a ton of time leading the onboarding of new clients. Onboarding new clients can be both exciting and scary at the same time. Adding a new client and the revenue that’s associated with it is always the fun part. However, reality sets in pretty quickly. Questions like: Who's going to manage the account? How complex is the client's business? Is PPC meeting … [Read more...] about How To Onboard New Clients In 4 Steps
The Ultimate Campaign QA Checklist
Quality assurance is a large part of running PPC initiatives. When new campaigns are built for an account, it is of utmost importance to QA. Campaign Settings Ad Rotation If you’re testing ad copy in this campaign(s), please make sure ad rotation is set to rotate indefinitely! Delivery By default, your campaigns will be set to standard delivery. This means that Google … [Read more...] about The Ultimate Campaign QA Checklist
3 Steps For Troubleshooting Conversion Tracking Issues
Issues with conversion tracking will throw off any campaign. As simple as it is, small issues may lead to inaccurate counts or no tracking at all. So what do you do when an issue pops up? Oftentimes there are worries about the technical side of the problem. Thankfully, you only need to understand the basics of conversion tracking to solve almost all of your … [Read more...] about 3 Steps For Troubleshooting Conversion Tracking Issues
New 20 Minute Webinar with Unbounce! 5 Tips To Help You Get Reliable Data
“How do I know when I can stop my test?” This is one of the most common questions asked by marketers learning about split testing. In this 20 minute flash webinar, Michael Aagaard, Senior Conversion Optimizer at Unbounce, will help you answer that question by giving you 5 actionable tips that will help you run cleaner tests with more reliable results. The live webinar will … [Read more...] about New 20 Minute Webinar with Unbounce! 5 Tips To Help You Get Reliable Data
How We Increased Android App Installs By 5% In 6 Weeks
One of the biggest challenges for direct response marketers is meeting conversion volume while staying below the target CPA. Typically, those are two different metrics that we all strive to hit with our campaigns. It can be even more difficult on mature campaigns that are well optimized. With these types of campaigns, you're really looking for those marginal gains to improve … [Read more...] about How We Increased Android App Installs By 5% In 6 Weeks
How To Integrate Structured Snippets Into Your Account
You’ve probably heard by now that there’s a new ad extension in town – structured snippets. Perhaps you’ve had some time to experiment with them, or perhaps you haven’t. With it being an avenue for some additional real estate on Google’s search results pages, it’s certainly worth investigating. Below, I’ll walk you through structured snippets, explain what they are and how you … [Read more...] about How To Integrate Structured Snippets Into Your Account
Why You Need To Constantly Be Innovating
As account managers, we are constantly faced with the challenge of keeping our fingers on the pulse of the latest PPC innovations. It’s always to our advantage to hear about new products and features and to think about how that relates to our current client base. Experience has shown us that if we don’t do it, someone else will certainly step in front of us and do it for us. … [Read more...] about Why You Need To Constantly Be Innovating