If you are reading about PPC updates on Search Engine Land or Marketing Land, chances are the author is Ginny Marvin. Ginny is the paid media reporter for Third Door Media and breaks all the latest paid search news. She has been in marketing for more than 15 years and has held in-house and agency positions. Ginny is one of our top industry heroes and has graciously agreed to an … [Read more...] about PPC Hero Interviews Search Engine Land Author, Ginny Marvin
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Why We Need To Fail In Order To Move Forward
I usually don’t gain insight or motivation from quotes, but one has stuck with me over the years, which has helped to put my career into perspective. In the movie Batman Begins, Bruce Wayne has seemingly been defeated, but his butler, Alfred, gives Bruce the motivation he needs to continue. Alfred says, “Why do we fall, sir? So that we can learn to pick ourselves up.” I’m a … [Read more...] about Why We Need To Fail In Order To Move Forward
Analyzing The Results Of Various LinkedIn Targeting Techniques
LinkedIn offers many ways to target users based on the demographic information they provide on their profile pages. Choice is great, right? With so many options to target, we should be able to pick out the exact targeting we need for the perfect audience. Well, maybe in the perfect PPC world (not ours). What it really means is that it’s up to you to figure out the proper … [Read more...] about Analyzing The Results Of Various LinkedIn Targeting Techniques
Build And Sustain Successful PPC Relationships
While landing a new client can sometimes be viewed as the biggest hurdle in any marketing relationship, keeping the client happy and having a successful relationship is even more important. Sure, landing a client is a difficult task. You have to offer all the services they expect or need, have a pricing structure they’re comfortable with, and you’re usually up against stiff … [Read more...] about Build And Sustain Successful PPC Relationships
3 Tips You Need To Know Before Creating Bing Shopping Campaigns
Bing recently announced the release of the Bing Shopping Campaign (BSC) beta to a limited number of advertisers. Bing Product Ads have been around for a while and work great for ecommerce accounts. As we’ve seen with Google Shopping campaigns, the benefit of the new shopping format allows for easier management, share of voice reporting for benchmark CPCs and segmentation … [Read more...] about 3 Tips You Need To Know Before Creating Bing Shopping Campaigns
Uncovering Conversion Landmines Through Mystery Shopping
Conversion Rate Optimization (CRO) has been quite the hot topic lately. Sadly, I was not able to attend this year’s Hero Conference, but I did follow it closely on Twitter and CRO was all over the place! While optimizing parts of your account to maximize quality conversions is essential, it got me thinking about another aspect of conversion optimization that happens outside … [Read more...] about Uncovering Conversion Landmines Through Mystery Shopping
Use CRO To Boost Your PPC Performance
We all look at our website’s analytics and try to figure out why we aren’t seeing the type of performance we expect. Is it because of the headline? Is it the time it takes for the page to load? If our website is performing poorly, we ask these clarifying questions to figure out the problem and then look to Conversion Rate Optimization (CRO) for the solution. The majority of the … [Read more...] about Use CRO To Boost Your PPC Performance
Two Reasons Why I Don’t Buy Into The Quality Score Hype
I’ve never really understood the hype and over the top attention afforded to quality score. I understand why search engines need to have an algorithm that determines bid prices and ad rank. However, what I can’t wrap my head around is why so many marketers are overly fixated on a metric that ultimately doesn’t have much bearing on the performance of an account from a business … [Read more...] about Two Reasons Why I Don’t Buy Into The Quality Score Hype
3 Ridiculously Awesome Resources To Prevail Over Excel
PPC and Excel go hand in hand. Like peanut butter and jelly. Or macaroni and cheese. Or tortilla chips and salsa. Ok, you get the picture. Basically, you can't (and shouldn't) do one without the other. We know how important Excel is to you, as well as the many struggles and time sucks you encounter in PPC. So, we've put together a number of resources (ridiculously awesome … [Read more...] about 3 Ridiculously Awesome Resources To Prevail Over Excel
On Demand Webinar – Leveraging Micro-Moments: Using PPC When It Matters Most
On Demand Webinar Leveraging Micro-Moments: Using PPC When It Matters Most Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. A webinar transcript is available below. Click here for a pdf of the webinar transcript. Webinar Transcript Kevin: Hello everyone, welcome to a webinar presented by … [Read more...] about On Demand Webinar – Leveraging Micro-Moments: Using PPC When It Matters Most
How PPC Helps Your SEO Efforts
Last week we touched upon how to use PPC for Email Marketing. Today we're going to discuss how PPC can help your Search Engine Optimization (SEO) efforts. PPC & SEO PPC campaigns can help determine which keywords are highly searched and which keywords are driving conversions (sales/leads). You’ll also derive what kind of messaging from ad copy testing is the most … [Read more...] about How PPC Helps Your SEO Efforts
[New Whitepaper!] 3 Areas Where PPC Insights Can Help Optimize Your Overall Marketing Strategy
At Hanapin Marketing, we see a high number of pay-per-click marketing initiatives being set-up and often ran in a silo, with total separation from other marketing efforts. This separation is undoubtedly not the best thing for your business. Integrating PPC with your overall marketing strategy not only helps ensure your pay-per-click campaigns reach their ROI goals and full … [Read more...] about [New Whitepaper!] 3 Areas Where PPC Insights Can Help Optimize Your Overall Marketing Strategy