You’ve been asked out for coffee by a cute guy at the office and you’re a little nervous on this first date. What is he going to be like outside of work? Will this go anywhere? When you get to the coffee shop, he wastes no time. He grins and introduces himself… then promptly proceeds to get on one knee as he slowly draws a ring out of his pocket! By this time, the other … [Read more...] about Landing Page Forms: Stop Proposing on Your First Date
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4 Red Flags That PPC is Not Right For Your Business And What To Do About It
I’ve been in PPC for quite some time now. As I get exposed to working with more and more clients, I’ve come to realize that many of their businesses are not a good fit for PPC. I’m not just speaking to the ability to setup an account, create a few campaigns, and quickly begin sending traffic to your website. Many businesses fail to think through whether or not their … [Read more...] about 4 Red Flags That PPC is Not Right For Your Business And What To Do About It
Top Products Or All Products? The Google Shopping Debate
I've heard this question before, the most recent being on Twitter from Sam Gordon: Do any of you only include only top products in your shopping feed, instead of all products? Wanting my most relevant ads to show #ppcchat — Sam Gordon (@SamGordonPPC) February 9, 2015 My answer to this (and the others like it) is: "it depends". Don't stone me yet for that ridiculously … [Read more...] about Top Products Or All Products? The Google Shopping Debate
Critical Injuries That Will Take You Out of the Game
As we’re working to keep with a football theme this week, I wanted to tackle what I first think of when football comes to mind: injuries. It may be because I have a son that will one day hate me when I tell him there’s no way he’s playing football, or maybe it’s because I have no real knowledge of the game outside of Friday Night Lights (Street! Nooo!). For PPC accounts, we get … [Read more...] about Critical Injuries That Will Take You Out of the Game
Putting The Focus On Conversion Rate Optimization
In the State of Paid Search, we get to look at how paid search is performing and how it’s progressing. There are areas where focus will either stay the same, increase, or decrease. An area that’s increasing is conversion rate optimization (CRO). The focus on CRO will increase by 79% in the coming year. With that in mind, let’s take a look at CRO, why it’s important to use, best … [Read more...] about Putting The Focus On Conversion Rate Optimization
Be Smarter About Your Display Network Placements
Are you new to running campaigns on the Google Display Network (GDN)? Looking for a way to optimize your automatic placements campaign? Thinking managed placements is the way to go? Here’s something to keep in mind as you continue to develop a strong presence on the Display Network. Setting up Keyword Contextual Targeting campaigns on the GDN is a great way to target your … [Read more...] about Be Smarter About Your Display Network Placements
An Introduction To Yahoo Gemini
Are you looking for a way to expand your reach in Display advertising? Like most PPC advertisers, you have likely delved into interest based targeting and remarketing on Google’s Display Network. Beyond Google is another display tactic worth testing - Yahoo Gemini. Gemini showcases ads within the Yahoo and Yahoo Partner site network. The program is not part of Bing Ads and … [Read more...] about An Introduction To Yahoo Gemini
Expect More From PPC Hero In 2015
2015 is here, bringing with it the promise of new PPC features, strategies, and more. Here at PPC Hero, we’re excited to continue providing thought provoking, insightful, and relevant content. As we begin the year we’d like to reaffirm our philosophies and let you know what to expect in 2015. PPC Hero’s Mission Our company website says it best: With every post we aim … [Read more...] about Expect More From PPC Hero In 2015
How To Create Google Analytics Custom Attribution Models
It’s the time of year where advertisers are planning New Year resolutions for PPC accounts. However, if you are using a last click attribution model as part of your PPC strategy you could be doing more harm than good. A few months back we discussed the multi-channel attribution templates available in AdWords and Google Analytics. If you’ve taken the time to understand and … [Read more...] about How To Create Google Analytics Custom Attribution Models
The Role Of Social Networks Moving Forward
Social networks play a large part in the advertising industry. It’s likely that the majority of you get plenty of advertisements shown to you once logging in to Facebook or Twitter. As the industry continues to grow, be prepared for even more advertising platforms. In 2015, advertisers will want to focus on non-Google opportunities. Facebook, Twitter, and LinkedIn are … [Read more...] about The Role Of Social Networks Moving Forward
Keep Your Eyes Focused On Non-Google Opportunities
My biggest recommendation and prediction for 2015 is to stay focused on all the other available advertising channels. We all spend a lot time and money in Google AdWords, but big things are in the works for other platforms. What makes 2015 different from 2014? All the bigger changes that happened in 2014 are going to eventually trickle down and create change for us – the … [Read more...] about Keep Your Eyes Focused On Non-Google Opportunities
2015 Prediction: The Year of Bid and Budget Automation
2014 is winding down and I’ve begun contemplating the future of PPC. I believe 2015 will be the ‘year of bid and budget automation’. As the business of PPC grows in complexity and the amount of levers that need to be monitored and pulled within accounts increases, it's not only a need, but also a necessity to automate these two critical areas. After all, if budgets are not … [Read more...] about 2015 Prediction: The Year of Bid and Budget Automation