Series week continues as we assess PPC management across different industries. Yesterday, Kristina covered the Tourism and Travel industry. Today, Cassie will be discussing the Health and Supplement Industry. The Health and Supplements vertical for PPC is complex as it is heavily regulated with strict editorial constraints. The ad copy must be informative. However, you are … [Read more...] about 5 Tips For PPC Success in the Health & Supplement Vertical
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PPC Insights for the Tourism & Travel Industry
Series week continues as we assess PPC management across different industries. Yesterday, Kevin covered the Healthcare industry. Today, Kristina is discussing the Tourism and Travel industry. When I think of the many industries that see success in paid search, vacation and traveling is one my favorites. First, everyone loves vacation. The audience already exists and is aware … [Read more...] about PPC Insights for the Tourism & Travel Industry
The Hidden Benefits of PPC Conferences
Often times people argue that PPC conferences are too expensive to attend, and the return is not worth the investment. Between the price of admission, travel, and hotel, costs for just one employee can be thousands. Additionally, the presentations are usually posted to SlideShare and are recapped by search engine news sites. While I appreciate this thinking, I disagree with … [Read more...] about The Hidden Benefits of PPC Conferences
Is It Time for a PPC Management Quality Score?
An email lurched into my inbox. Have you ever noticed that some emails slip in, some slide in, some explode in, some bounce in... and some... lurch in. If you have an image in your mind of a walker stumbling towards Darryl, then you are approaching my metaphor. The email went something like this: "A guy from Google called our client about their AdWords account and he … [Read more...] about Is It Time for a PPC Management Quality Score?
7 Questions To Ask A Prospective Pay Per Click Agency
When it comes time to find a new pay-per-click agency, there are questions that need to be asked. More importantly, the prospective agency should give intelligent and insightful answers that instill confidence. Below are seven questions that should be asked with their ideal responses. 1) Can You Explain Your Keyword Research Process? Ideal Response: Extensive keyword … [Read more...] about 7 Questions To Ask A Prospective Pay Per Click Agency
Smoke Your Competition: 14 Ways to a High Conversion Rate – On Demand Webinar!
What happens after the click is just as important as what happens before the click, but there's way more to conversion rate optimization than just the technical side, like button color and layout. It's also about the experience. Searchers are smarter now. Not only should you be prioritizing what really leads to a conversion, you should also be looking at the unique perspectives … [Read more...] about Smoke Your Competition: 14 Ways to a High Conversion Rate – On Demand Webinar!
[Webinar Recording] Conversion Matters: Getting Started With CRO
If you care about a great return on your investment and giving your users what they want quickly, then you should care about conversion rate optimization (CRO). Maybe you already do, you just don’t know how to get started. Never fear, PPC Hero is here! In the webinar recording, our experts discuss how you can get started in CRO, what tools you should be using, how to do an … [Read more...] about [Webinar Recording] Conversion Matters: Getting Started With CRO
Consider The Creative Process of Your PPC Program
How are you going to manage your creative process? Ultimately, potential customers are interacting with your creative assets. Response is directly tied to how deep this interaction is. How are you going to manage your creative process? This important question must be considered, answered, and decisively acted upon in order to have a successful paid search … [Read more...] about Consider The Creative Process of Your PPC Program
Conversion Matters: Getting Started With CRO [New Webinar!]
If you care about a great return on your investment and giving your users what they want quickly, then you should care about conversion rate optimization (CRO). Maybe you already do, you just don’t know how to get started. Never fear, PPC Hero is here! In this webinar, we’ll discuss how you can get started in CRO, what tools you should be using, how to do an initial analysis, … [Read more...] about Conversion Matters: Getting Started With CRO [New Webinar!]
Webinar: Conversion Matters
More about this Webinar If you care about a great return on your investment and giving your users what they want quickly, then you should care about conversion rate optimization (CRO). Maybe you already do, you just don't know how to get started. Never fear, PPC Hero is here! In this webinar, we'll discuss how you can get started in CRO, what tools you should be using, how to … [Read more...] about Webinar: Conversion Matters
How Callout Extensions Helped Increase CTR by 221%
Google announced last week the rollout of callout extensions. More real estate on the SERP for everyone! Your PPC dreams have come true…well maybe not entirely because we still can’t segment tablets, but still, this feature is pretty sweet and a nice addition to the ad extension family. But, do they work? We have been running callout extensions in beta for a few eCommerce … [Read more...] about How Callout Extensions Helped Increase CTR by 221%
Callout Extensions for Everyone
Callout Extensions coming to all AdWords users soon? Select AdWords users have been beta testing callout extensions, and soon this feature will be available to all. The PPC world has been buzzing about this new feature on Twitter as ads will begin taking up more space than ever before: What Are Callout Extensions? Callout extensions are used as an extra ad … [Read more...] about Callout Extensions for Everyone