From time to time, PPC Hero will publish a stellar post from an equally stellar author, and this is one of those times. This post was written by Oli Gardner, landing page expert and co-founder of Unbounce, one of our favorite optimization and testing tools for landing pages and CRO. Follow him at @OliGardner. -- If you care about your conversion rates, you know that every … [Read more...] about Eight Steps to Craft the Ultimate PPC Landing Page
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The 4 Big CRO Lessons I Learned at OptiCon
Last week I flew west to San Francisco to attend the very first OptiCon. OptiCon is Optimizely’s brand new conversion rate optimization conference. Experts from many different companies took the stage to talk about their work and shed a little light on improving CRO services. Despite the varied industries and methodologies, at the heart of each presentation were a few key … [Read more...] about The 4 Big CRO Lessons I Learned at OptiCon
Optimize PPC Conversion Rates Without Touching a Landing Page
We love to talk about Conversion Rate at PPC Hero. Our job doesn't stop with acquiring traffic; we have to make sure that traffic ends up doing something of value - otherwise we've wasted our money. That part, however, isn't always easy. Our best intentions can sink for a number of reasons: No time or money for web designers / developers A boss or client who doesn't want to … [Read more...] about Optimize PPC Conversion Rates Without Touching a Landing Page
#ThinkPPC – Stop Guessing: Get CRO Tactics That Drive Results [Webinar Recording]
So much attention in digital advertising happens before the click: bidding, testing, optimizing, and more. But one of the most valuable ways to get results is by optimizing what a user sees and does at the end of their click journey. It's called Conversion Rate Optimization (CRO). Chances are, you've tried it. Did you get the results you were looking for? Did you have a … [Read more...] about #ThinkPPC – Stop Guessing: Get CRO Tactics That Drive Results [Webinar Recording]
Why You’re Looking at CTR All Wrong
A good click-through rate is one of the most fundamentally important parts of any paid search account. It's the primary metric Google uses to judge us, determine our quality scores and set our cost-per-click (CPC) in the auction. However, loads of us still make the mistake of treating every click equally. We're taking a lazy approach with our ads and accepting aggregate data … [Read more...] about Why You’re Looking at CTR All Wrong
Stop Guessing: Get CRO Tactics That Drive Results [New #ThinkPPC Webinar!]
So much attention in digital advertising happens before the click: bidding, testing, optimizing, and more. But one of the most valuable ways to get results is by optimizing what a user sees and does at the end of their click journey. It's called Conversation Rate Optimization (CRO). Chances are, you've tried it. Did you get the results you were looking for? Did you have a … [Read more...] about Stop Guessing: Get CRO Tactics That Drive Results [New #ThinkPPC Webinar!]
4 Google Analytics Reports Every PPC Manager Should Use
It’s important to utilize Google Analytics when running an AdWords campaign. Google Analytics allows you to understand how the traffic your paid search campaign generates behaves when it reaches your website. This is crucial in improving and understanding conversion rates. Google Analytics provides lots of different reports and tools to help you do this. Below I have listed 4 … [Read more...] about 4 Google Analytics Reports Every PPC Manager Should Use
When Less Has to Be More – Working with Limited Budgets
Editor's Note: This article is a part of our Hero Conf guest post contest. Based on a combination of pageviews and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today's post comes to us from Julie Friedman Bacchini (@NeptuneMoon), Founder and President of Neptune Moon. In a perfect world, we would all … [Read more...] about When Less Has to Be More – Working with Limited Budgets
Holy Sidekick! The Ultimate PPC Partner Takes on Refined Targeting
Editor's Note: This article is a part of our Hero Conf guest post contest. Based on a combination of pageviews and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today's post comes to us from Ariana Wolf (@ArianaWolf), a search strategist for 90octane. “Holy jumble! Where's the hope of the world now?” – … [Read more...] about Holy Sidekick! The Ultimate PPC Partner Takes on Refined Targeting
Hero Conf 2014 Workshops are Nearly Sold Out!
Only 10 seats remain for our valuable 1-on-1 workshops at Hero Conf! These workshops are the perfect opportunity to work side-by-side with our digital advertising experts to explore the specifics of your account, giving a fresh perspective that may be all it takes to reinvigorate a campaign or push past a difficult benchmark. Join Hanapin Marketing and industry pros to discover … [Read more...] about Hero Conf 2014 Workshops are Nearly Sold Out!
The 10 Common Remarketing Mistakes That Will Haunt You
Remarketing allows you to follow users who've previously visited your website as they browse the Web. We’re going to take look at a few ways to maximize your remarketing campaigns, as well as a few common mistakes to avoid. There are 3 types of Remarketing to take into account in Google Adwords: 1. Remarketing for the Display Network: Shows ads to your site visitors as they … [Read more...] about The 10 Common Remarketing Mistakes That Will Haunt You
Better Communicate The Value of PPC To Those You Answer To
So you’ve done everything right. AdWords & Bing certified? Check. Read tons of articles and keep up on the latest industry developments? Check. You’re a dedicated PPC Hero reader? Check (Apologies for the shameless plug). In addition, you can write killer ad copy, diligently research new keywords, methodically change bids and analyze data with the best of them. In other … [Read more...] about Better Communicate The Value of PPC To Those You Answer To