As you may know, we discuss landing pages rather frequently here at PPC Hero. They are a crucial element of your paid search marketing campaign and we feel that your (and our!) landing pages could always be better. Your landing page has the ability to convert at a higher rate, generate more sales, and engage your audience at a deeper level - and we would like to help you with … [Read more...] about Send Us Your Submission for the PPC Hero Landing Page Critique!
Search Results for: landing pages
A Picture is Worth a Thousand Words, Or At Least a 44% Increase in Landing Page Conversion Rate
A picture (this picture?) is worth a thousand words, or so I've always been told. Last month I was working with one of my clients on landing page ideas. The landing pages we had were OK, and generating a 2.98% conversion rate. I was honestly stuck on coming up with new ideas for landing pages and was relieved when I had an epiphany. My landing page had no pictures!I quickly … [Read more...] about A Picture is Worth a Thousand Words, Or At Least a 44% Increase in Landing Page Conversion Rate
How Landing Page Load Time Affects Your Google Quality Score
Today, I will not be discussing certainties. Usually, we prefer to write articles backed by concrete statics, historical performance, and an in-depth knowledge of pay-per-click. However, my post today will be most speculative than usual since some of the details are still filtering in to us. PPC Hero's duty is to make sure that you are aware of everything going on with … [Read more...] about How Landing Page Load Time Affects Your Google Quality Score
Dynamic Landing Page Content: How to Increase Conversions through Increased Relevancy
All week we've been writing on Advanced PPC Strategies. So far we've covered everything from trademark policies and international PPC to special B2B considerations. My charge today is to explain how you can increase conversion rates and overall relevancy with dynamic landing page content. By now most PPC advertisers know that dynamic keyword insertion (DKI) can be a powerful … [Read more...] about Dynamic Landing Page Content: How to Increase Conversions through Increased Relevancy
12 Do’s & Don’ts on Increasing Landing Page Conversions
We all know that the landing page is one of the most important aspects of increasing your conversion rate. Below I've listed 12 "Do's" and "Don'ts" to keep in mind when looking at either constructing a landing page from scratch or revising an existing landing page. Any one who is involved with Search Engine Marketing should read this post and use it as a set of guidelines … [Read more...] about 12 Do’s & Don’ts on Increasing Landing Page Conversions
PPC & CRO Congruence: Why It Matters
If you are doing both PPC and CRO (and I recommend that you do!) making sure your strategies align with a congruence analysis is an important step of optimization. Take this example, a user clicks on your ad because it mentions a specific product they were searching for, and you take them to the homepage. They will be more likely to bounce from here because they don’t want to … [Read more...] about PPC & CRO Congruence: Why It Matters
CRO: Great UX Isn’t Random or Coincidental
Think about your favorite websites. (Or if you don’t have favorites, just think about some of the better ones you’ve seen.) Pause. Now, think about why you chose them or what made some pop into your head over others. Was it the content? Layouts? Imagery? Colors? It could be a plethora of things of course, but I want to emphasize (1) that they were all probably created with … [Read more...] about CRO: Great UX Isn’t Random or Coincidental
Drastically Improve Your Users’ Online Experience With A/B Testing
When potential customers land on your website, what do they see? Do you immediately establish trust and give them what they’re looking for? The reality is, the appearance and usability of your website communicates a lot about who you are as a company, and that is why Conversion Rate Optimization is so vital to your success. And what is the lifeline behind CRO? A/B … [Read more...] about Drastically Improve Your Users’ Online Experience With A/B Testing
Determining The Weight AdWords Puts On Quality Score Factors – A Case Study
The most mysterious part of AdWords is said to become less of a mystery in the coming weeks. Google will reveal to us a bit more about how they calculate quality score, but how much more, we have to wait and see. The work of improving quality score has been challenging over the years. Even for our brand terms, we get as little as 5. In order to see the most improvement in … [Read more...] about Determining The Weight AdWords Puts On Quality Score Factors – A Case Study
Recounting My CRO Day 5-Second Showdown
#CRODay was just around the corner when I received an email from Oli Gardner stating that I’d been selected to compete in the 5-second landing page showdown that at the time was just 3 days away. Setting The Stage 12 participants (including little ol’ me) and 12 conversion rate optimization professionals go head-to-head in the 5-second showdown. We’re given everything we … [Read more...] about Recounting My CRO Day 5-Second Showdown
[New Webinar!] How to Connect Calls from Paid Search to Sales
It’s a mobile world out there. You should already be using basic features for your mobile campaigns, like call extensions, but how do you figure out if the calls you are getting through your paid search campaigns are leading to actual sales? In this webinar, experts from Hanapin, Invoca, and RingPartner discuss different ways you can connect your calls back to sales and … [Read more...] about [New Webinar!] How to Connect Calls from Paid Search to Sales
How To Evaluate AdWords Quality Score Factors In Bulk
AdWords Quality Score is an important component of your ad rank. Your overall score has always been simple to pull but checking the individual factors was painful. You could only access these factors through tool tips making it impractical to view at a scale. AdWords recently added the three major factors to the API reports, meaning you can access these ratings as you would … [Read more...] about How To Evaluate AdWords Quality Score Factors In Bulk