Quality Score Has been a part of Google Ads since 2005 and over the last few years, Google has released more information about what elements of your account is used to calculate your score from 1-10, with 10 being the best score. While it is important to know what your Quality Score is, it is more crucial to know if optimizing your account to improve quality score will benefit … [Read more...] about Google Quality Score – Should You Optimize for This Metric?
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I used the Budget Optimizer in Facebook for 30 Days, here’s what happened…
A more recent addition to Facebook’s panoply of automation tactics is Budget Optimization. This feature frees advertisers from having to manually set budgets at the ad set level. Instead of setting an arbitrary daily spend for each of your ad sets, this tool optimizes your ad set budgets on an opportunity-by opportunity basis in real-time to meet your campaign goals. Pretty … [Read more...] about I used the Budget Optimizer in Facebook for 30 Days, here’s what happened…
How To Use The Bing Overview Tab To Optimize Your Account
Staying on top of your account and campaign performance is vital to meeting your advertising goals. How do you find big takeaways in your account that you bring to your client and reporting each week? Recently Bing Ads has made enhancements to inline download and the Overview tab, that have now rolled out globally. Researching and receiving this information just got a little … [Read more...] about How To Use The Bing Overview Tab To Optimize Your Account
15 Things Facebook Ads Should Do Better
Lets hop right into it. Facebook can be a powerful advertising tool but there are several things that annoy me about the platform or I think could be done better. So here are 15 of those things that I think Facebook should fix in order to make the platform better for advertisers. Update: Since writing this article, Facebook has made some updates to their platform around the … [Read more...] about 15 Things Facebook Ads Should Do Better
Save Your Account From the Upside Down
Wait a minute…does that say “Upside Down?” Does that mean…. YES! That means our second episode of Real Life PPC is, in fact, Stranger Things themed. Get ready to fight the demogorgons of PPC with some seriously fantastic marketing tools. Trust us, they’re much better than wrist rockets. Even if you haven’t seen Stranger Things, you’ll still love this entertaining webinar and … [Read more...] about Save Your Account From the Upside Down
More Breaking News: Amazon Rebrand + Exact Match Update
If you were stoked about us chatting about the Amazon Advertising rebrand, you won’t even need your coffee on this Friday morning. BECAUSE, as the PPC industry always keeps us on our toes, Google announced yet another high-impact update to exact match keyword targeting just last night. Exact match is now more dependent on the meaning and intent of the query matching the keyword … [Read more...] about More Breaking News: Amazon Rebrand + Exact Match Update
How to Lower Your Cost Per View for LinkedIn Video Ads
We've put more focus on LinkedIn in recent months, and for good reason! LinkedIn has made great strides in targeting options and functionality in the last 1-2 years since their acquisition by Microsoft. Those improvements make the platform more appealing to marketers which leads to more testing. More testing equates to more key learnings, which are exactly what I want to share … [Read more...] about How to Lower Your Cost Per View for LinkedIn Video Ads
Max Clicks For Budget-Limited Campaigns: A Case Study
What bidding strategy will perform best for a given campaign? This can be a tricky question. While aggregate data as well as common sense can provide some answers, absent a crystal ball no one can say how any given campaign will perform with a particular automation strategy until it is actually tried. As such, I designed an experiment to run for 8 lead generation campaigns for … [Read more...] about Max Clicks For Budget-Limited Campaigns: A Case Study
AdWords Global Site Tag Implementation Guide
AdWords introduced their new site-wide tagging back in October 2017. Like Bing’s Universal Event Tracking, the new AdWords site-wide tagging uses one tag on the entire site with additional event snippets to track conversion actions. The global site tag (gtag.js) will also be used for Google Analytics in the future. There will no longer be a need to use separate AdWords and … [Read more...] about AdWords Global Site Tag Implementation Guide
How to Utilize Different Match Types in Paid Search
With Pay Per Click, keywords are the foundation of our industry. By knowing how the different type of keywords work and how to utilize these match types, you will be able to reduce some unwanted clicks and some wasted spend. We are going to list out the available match types and real-life Search Query Report (SQR) example and why you might want to incorporate this type of … [Read more...] about How to Utilize Different Match Types in Paid Search
What it Means to Provide Value as a Digital Marketer
Value. It’s a concept that we all understand in theory, and we have all certainly faced this question in our professional lives: “What value do you bring?”. It can be a tricky question to answer, and to even begin to answer it we first must have an understand of this word “value”. This is the cliché part where I include a Merriam-Webster definition of “value” Source It’s a … [Read more...] about What it Means to Provide Value as a Digital Marketer
Drive Prospects Down the Funnel with Chatbots
Chatbots are all the rage, but are you using yours to its full potential? Having a chatbot on your site allows for quick communication, improved customer service, and can push users to specific landing pages. Are you getting everything out of your chatbot that you could be? Or, are you skeptical of chatbots? Wondering how successful they actually could be? Are they worth the … [Read more...] about Drive Prospects Down the Funnel with Chatbots