Which apps do you use the most often? Which apps do you spend the most time in? I’m guessing you probably use and spend the most time in Facebook, Instagram, Google Maps, Snapchat, Spotify, Messenger, Pandora, and Youtube. Or at least some combination of those apps. Did you know that apps now account for 90% of time spent on mobile, with the other 10% spent in mobile … [Read more...] about Apple Search Ads: What You Need To Know To Improve Performance
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You’re Bidding On All the Wrong Keywords! (Here’s How To Fix It)
Ever wonder why keyword research is so hard? Keywords are arguably the most important part of a paid search campaign, so there are tons of tools available that should make keyword research easy. But here’s the thing, while you can use these tools to do things like estimate search volume, predict cost-per-click or even spy on the keywords and ads of your competition, you can … [Read more...] about You’re Bidding On All the Wrong Keywords! (Here’s How To Fix It)
On Demand Webinar – Top Tips for Travel Marketing Success
On Demand Webinar How We Used Gmail Ads to Skyrocket a Travel Client's Sales by 50% Presented by Please be sure to bookmark this page for future access to this webinar. 5 Tips for the Travel Marketer Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar – Top Tips for Travel Marketing Success
Webinar Series: Top Tips for Travel Marketing Success
How We Used Gmail Ads to Skyrocket a Travel Client's Sales by 50% Tuesday, January 10th at 1:00 p.m. EST Are you having trouble capturing the attention of potential customers who may not be ready to buy just yet? With our awesome client, Friendly Planet, we had to think outside the box to target potential travelers in just the right way for them to finally convert. By … [Read more...] about Webinar Series: Top Tips for Travel Marketing Success
Reach New Audiences Through AdRoll Prospecting
AdRoll Prospecting is a high funnel product used to find new users to target and add to your retargeting audience lists. AdRoll Prospecting is like AdWords similar audiences in that both use previous site visitors to determine new users based on shared behaviors. If AdRoll retargeting web and/or Facebook campaigns have been successful for your business or clients’ businesses, … [Read more...] about Reach New Audiences Through AdRoll Prospecting
Get Started With Instagram Ads In 4 Simple Steps
The research is in and social pay-per-click ads are on the rise for 2017. Facebook continues to hold the lion’s share of users but is the market getting too saturated for advertisers? Maybe. Depends on your vertical. If your target market on Facebook seems to be getting saturated and you are looking for the next best place to start expanding your social reach – especially for … [Read more...] about Get Started With Instagram Ads In 4 Simple Steps
The Ultimate Guide To LinkedIn’s Ad Units
This post is part of the Hero Conf Los Angeles Speaker Blog Series. AJ Wilcox will join 50+ PPC experts sharing their paid search and social expertise at the World's Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. If you’re currently advertising, or considering advertising on LinkedIn’s PPC platform, you’ll want to … [Read more...] about The Ultimate Guide To LinkedIn’s Ad Units
Top Bing Updates of 2016 and How To Get Your Campaigns in Shape for 2017
I think we can all agree that 2016 has left its mark as another year of overwhelming growth in search. It continues to impart our lives with more answers, more intelligence and more value. Let’s go through some of the highlights from Bing Ads as we move forward and build on our knowledge in 2017. New and Significant in 2016 Each year, Bing Ads, like many other platforms, … [Read more...] about Top Bing Updates of 2016 and How To Get Your Campaigns in Shape for 2017
While We Conclude 2016, Let’s Talk About Concluding CRO Tests
While we approach closing out yet another year, and while the question "When can this test conclude?" still comes up in my conversations at least once a week, I felt as though it was time to sit down and write out my test conclusion process and all the variables that factor into this decision. Today, I'll warm you up with two tips to keep in mind when you approach the … [Read more...] about While We Conclude 2016, Let’s Talk About Concluding CRO Tests
Sign up Now – For Your Chance to attend Hero Conf LA Free!
As we roll towards the end of 2016, we at PPC Hero and Hanapin Marketing are busy making huge additions to the schedule for Hero Conf Los Angeles. We're quickly adding speakers and descriptions to our 41 all-PPC sessions, and want you to be the first to know about big announcements - as they happen. We've confirmed keynotes from Google, Bing and Facebook. We've booked a … [Read more...] about Sign up Now – For Your Chance to attend Hero Conf LA Free!
60% Better CTR With Google DSK Campaigns And Other Real World Results
Years ago Google introduced a product that paired low-funnel high-intent sites with contextual keywords. This GDN product was retired, only to be re-released this year in the form of beta, DSK Campaigns. What is Google offering in this campaign type? DSK stands for Display Select Keywords, meaning you only target the most promising keywords and when you take the Content … [Read more...] about 60% Better CTR With Google DSK Campaigns And Other Real World Results
New Bing Features You Need in 2017 for Optimal Performance [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, New Bing Features You Need in 2017 for Optimal Performance. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: The Most Important Updates in the PPC World for 2016 Top 6 Ways to … [Read more...] about New Bing Features You Need in 2017 for Optimal Performance [Webinar Confirmation]