More about this Webinar With each year comes massive new updates to rock your PPC strategy, and Bing is gearing up for 2017 with a ton of new features you can look forward to. But we’re not just looking to the near future – we’re looking to 2017 and beyond, with futuristic improvements to technology that you’ll be able to use in your strategy. In this webinar recording, … [Read more...] about On Demand Webinar – New Bing Features You Need in 2017 for Optimal Performance
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How to Master the Mobile Market in 2017 [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, How to Master the Mobile Market in 2017. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 5 Ways to Deliver the Best Mobile Experience Top 6 Ways to Get the Most out of Mobile … [Read more...] about How to Master the Mobile Market in 2017 [Webinar Confirmation]
On Demand Webinar: How to Master the Mobile Market in 2017
More about this Webinar We’ve watched as PPC has increasingly focused more on mobile. Google and Bing are changing their algorithms, desktop is flying out the window in some areas, and having a mobile-friendly site is vital to PPC survival. We know that mobile is hot right now, but how can you measure it, and how should you adjust your mobile marketing strategies for the best … [Read more...] about On Demand Webinar: How to Master the Mobile Market in 2017
Ad Impression Share: Quantity Or Quality?
If I were to ask, “Which is more important: quantity or quality?”, most of you would probably respond with a resounding “Quality!” But then, I’m the CEO of a PPC marketing agency—a field that is intimately tied to quantity. So I might follow up with, “Great! Can you tell me what a ‘high quality’ ad impression share is?” When it comes to marketing metrics like ad … [Read more...] about Ad Impression Share: Quantity Or Quality?
The Latest In Video: AdWords Scripts Available For YouTube
December may be the month for ecommerce PPC-ers to shine, but AdWords is not limiting the focus to only Shopping this holiday season. On Tuesday, the engine announced on the Official AdWords Blog that support for Scripts will soon be extended to include Video campaigns. Initially, this includes TrueView and six-second bumper ads on YouTube, with eventual expansion to YouTube … [Read more...] about The Latest In Video: AdWords Scripts Available For YouTube
Stop Making These 14 Facebook Ad Mistakes In 2017
Facebook advertising is growing and doesn’t seem to be slowing down anytime soon. In Q3, Kenshoo reported a 45% YoY increase in spending while Merkle reported a 63% YoY increase in client spend. Even though advertisers keep pumping money into Facebook ads, I still account managers making the same mistakes. These common mistakes can lead to a decrease in overall campaign … [Read more...] about Stop Making These 14 Facebook Ad Mistakes In 2017
A Primer On Facebook Remarketing
Remarketing is an important tool in the digital advertiser’s toolbox. It’s so important that almost every single advertising platform includes some form of it. Being able to reach out to people once you have some knowledge of their intent with your brand can lead to increased conversions and lower costs. It’s often not a question of should we have remarketing, but why don’t … [Read more...] about A Primer On Facebook Remarketing
How To Use The Adwords App To Monitor Performance On The Go
One of the highlights of 2016 was the release of the AdWords app. The app is a great way to monitor and manage your accounts while you are on the go. In the past, there were times when I was traveling and had to make changes using the non-mobile friendly interface. Now, you can easily view performance, pause campaigns or ad groups, or make a payment directly from the … [Read more...] about How To Use The Adwords App To Monitor Performance On The Go
Using Dynamic Search Ad Campaigns for Effective Keyword Mining
Keyword mining can be such a repetitive task. You dive through your website looking for new keywords, you run search query reports, check projections, test, and then repeat the process. When Dynamic Search Ads (DSAs) arrived they became a valuable asset to keyword research. By scanning your website and generating a list of keywords, as well as a Headline and Display URL for … [Read more...] about Using Dynamic Search Ad Campaigns for Effective Keyword Mining
On Demand Webinar: Using Data to Create a Killer Business Story for Your C-Suite
On Demand Webinar Using Data to Create a Killer Business Story for Your C-Suite Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Using Data to Create a Killer Business Story for Your C-Suite
Webinar Series: Top Tips for Travel Marketing Success [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar series, Top Tips for Travel Marketing Success. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Top 10 PPC Tips for the Travel and Tourism Marketer Eight Must-Have Tactics To … [Read more...] about Webinar Series: Top Tips for Travel Marketing Success [Webinar Confirmation]
Webinar Series: Top Tips for Travel Marketing Success
How We Used Gmail Ads to Skyrocket a Travel Client's Sales by 50% Are you having trouble capturing the attention of potential customers who may not be ready to buy just yet? With our awesome client, Friendly Planet, we had to think outside the box to target potential travelers in just the right way for them to finally convert. By utilizing Gmail ads, we saw an increase in … [Read more...] about Webinar Series: Top Tips for Travel Marketing Success