Tis the season for holiday cheer, mistletoe and digital marketing planning for 2017! With all the discussions around digital budgets and strategy for 2017, are you sure your business is utilizing the right channels for your target audience? It’s no secret AdWords and Bing work great for pay-per-click advertising but if paid social platforms are not on your 2017 radar, you … [Read more...] about Social Media Demographic Strategy Tips for 2017
Search Results for: PPC
Using Data to Create a Killer Business Story For Your C-Suite
It’s not always easy to figure out what compelling PPC data you should be pulling for your C-level executives. Most times, upper-level management cares less about the data and more about what the data and insights mean for the company’s overall marketing strategy. How do you pull the right data to create the right story that they will appreciate? Then, how do you explain that … [Read more...] about Using Data to Create a Killer Business Story For Your C-Suite
On Demand Webinar: Drastically Improve Your Users’ Online Experience With A/B Testing
On Demand Webinar Drastically Improve Your Users' Online Experience With A/B Testing Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Drastically Improve Your Users’ Online Experience With A/B Testing
Pitch to Speak Now: Hero Conf LA is Calling!
The deadline for speaker pitches to Hero Conf Los Angeles is midnight Friday, December 2. If that's enough to remind you to get writing, then head on over and pitch now! Want to learn more about what the process entails? Well please, read on. Hero Conf is headed to the JW Marriott Los Angeles LA Live April 18-20, 2017. We've started putting together our all-PPC schedule and … [Read more...] about Pitch to Speak Now: Hero Conf LA is Calling!
Are You Thinking Of Account-Wide Goals? Let’s Change That Mindset
Does a conversation like the one below sound familiar? Agency: What goals should we be targeting for this account? Client: Um, we typically shoot for a $100 CPL, but what do you think we should be targeting? So much goes into determining goals - and by no means should the goal stay constant across an entire account (in most cases). What are the top questions that should … [Read more...] about Are You Thinking Of Account-Wide Goals? Let’s Change That Mindset
Extended One Day Only! Get $600 Off Hero Conf LA
It's alright. We completely forgive you for missing our Cyber Monday sale on tickets to the biggest, the baddest, the most PPCest conference out there. If you're like the typical PPCer, you had a pretty full plate of your own client sales to run yesterday. Never worry. We want to give as many folks as possible the opportunity to join us for Hero Conf Los Angeles - April … [Read more...] about Extended One Day Only! Get $600 Off Hero Conf LA
A Tale Of 2 Internships
Editor's Note: Today's post is written by former Hanapin intern, Wyatt Wells. Wyatt discusses his internship experiences with Hanapin. It was the best of internships, it was the worst of internships—wait, scratch that…Truthfully, each of my two experiences as an intern at Hanapin offered uniquely valuable opportunities to hone new skills and explore my career interests. … [Read more...] about A Tale Of 2 Internships
Drastically Improve Your Users’ Online Experience With A/B Testing
When potential customers land on your website, what do they see? Do you immediately establish trust and give them what they’re looking for? The reality is, the appearance and usability of your website communicates a lot about who you are as a company, and that is why Conversion Rate Optimization is so vital to your success. And what is the lifeline behind CRO? A/B … [Read more...] about Drastically Improve Your Users’ Online Experience With A/B Testing
How To Master Bing Ads Reporting
As we reach the end of the year, reporting is going to play a key role in the next several months as we look back on 2016 and plan for 2017. Previously, I wrote about 3 Ways To Improve Your Bing Ads Reporting Skills. Then a couple weeks ago I had the privilege to speak on a Bing Ads Webcast about reporting with MJ DePalma, Stein Broeder, Aaron Lauper and Claire Lee. Today I … [Read more...] about How To Master Bing Ads Reporting
When You Need The Right Negatives Use Phrase Match
Last month, I gave my point of view on phrase match and when to use in segmented campaigns when the value of the word order matters. This method is especially true for brand and even many non-brand terms. As another example, the term "affordable marketing" as a modified broad match keyword (+affordable +marketing) is going to have a search terms report that looks a lot … [Read more...] about When You Need The Right Negatives Use Phrase Match
Using Data to Create a Killer Business Story For Your C-Suite [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, Using Data to Create a Killer Business Story For Your C-Suite. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 2016 PPC Trends Every CMO Should Be Watching [Infographic] 11 … [Read more...] about Using Data to Create a Killer Business Story For Your C-Suite [Webinar Confirmation]
On Demand Webinar: Using Data to Create a Killer Business Story For Your C-Suite
More about this Webinar It’s not always easy to figure out what compelling PPC data you should be pulling for your C-level executives. Most times, upper-level management cares less about the data and more about what the data and insights mean for the company’s overall marketing strategy. How do you pull the right data to create the right story that they will appreciate? Then, … [Read more...] about On Demand Webinar: Using Data to Create a Killer Business Story For Your C-Suite