On Demand Webinar Breaking Down The Facebook Auction For More Competitive Campaigns Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Breaking Down The Facebook Auction For More Competitive Campaigns
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$600 Off Your Ticket To Hero Conf Los Angeles, Through 11/28!
Bring a Team and Save Even More! You read that right! For 12 more days you can reserve your seats at the can't-miss PPC event of 2017, at a can't-miss price. Our conference passes are currently 35% off the normal conference rate, meaning all the same actionable benefits for you, at a fraction of the cost. Bring your team to save even more! Hero Conf heads to the City of … [Read more...] about $600 Off Your Ticket To Hero Conf Los Angeles, Through 11/28!
15 Incredible Facebook Ad Tools We Love
Who doesn’t love a good marketing tool? Utilizing tools can: Save you time Provide quick insights Improve campaign performance Automate repetitive tasks While we haven’t found the ultimate Facebook advertising tool that meets all of our needs and desires, we do have a solid list of tools that we keep handy. This is by no means a complete list, but rather a roundup of … [Read more...] about 15 Incredible Facebook Ad Tools We Love
How To Better Work With Clients Across Multiple Time Zones
Being from Ireland, I deal with time zones and the issues that they cause in my personal life, including talking with family and friends or watching sports from home. Since I have begun working at Hanapin, time zone issues have slowly crept into my work life. I am based in Spokane, WA which is on Pacific Time and I have clients spread across cities in 4 different time zones, … [Read more...] about How To Better Work With Clients Across Multiple Time Zones
Drastically Improve Your Users’ Online Experience With A/B Testing [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, Drastically Improve Your Users' Online Experience With A/B Testing. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: [Webinar] Unique Ways To Improve Your PPC Conversion Rates … [Read more...] about Drastically Improve Your Users’ Online Experience With A/B Testing [Webinar Confirmation]
On Demand Webinar: Drastically Improve Your Users’ Online Experience With A/B Testing
More about this Webinar When potential customers land on your website, what do they see? Do you immediately establish trust and give them what they’re looking for? The reality is, the appearance and usability of your website communicates a lot about who you are as a company, and that is why Conversion Rate Optimization is so vital to your success. And what is the lifeline … [Read more...] about On Demand Webinar: Drastically Improve Your Users’ Online Experience With A/B Testing
4 Simple Steps To Meeting Client Expectations
We all have expectations. Expectations of everything in our life including our significant other, our job and even our dogs, but there is something we don’t think about as much. Do people actually know these expectations? Unless they are explicitly communicated and reviewed, I doubt it. Disappointment is a trap that is easy to fall into, especially when we miss this all … [Read more...] about 4 Simple Steps To Meeting Client Expectations
Breaking Down The Facebook Auction For More Competitive Campaigns
In the Facebook advertising world, we know all too well how tough the competition is. What IS the secret to getting your ads seen and what new features can you be using to improve your ad presence? When it comes to approaching the Facebook ad auction, creating a campaign and bidding can be a bit intimidating, but that’s what we’re here for. In this new live webinar, … [Read more...] about Breaking Down The Facebook Auction For More Competitive Campaigns
How To Setup The Newest AdWords Extension – Message Extensions
AdWords has added a new, mobile-only extension called click-to-message that allows customers to communicate to you via text. This message extension allows your customer another way to reach you directly for questions, scheduling appointments, and/or quotes. This option will not make sense for all customers, but if your company has the ability to receive and answer text messages … [Read more...] about How To Setup The Newest AdWords Extension – Message Extensions
Create Remarketing Audiences Without Users Ever Leaving Facebook
We, as marketers, often create remarketing campaigns as if we’re following a recipe. Create ads and target an audience. Create audiences based on the website behavior of those who clicked on the ads from step 1. Show different ads to the people who clicked on the ads, but didn’t convert. Hopefully, the people come back and convert. This is remarketing 101 and … [Read more...] about Create Remarketing Audiences Without Users Ever Leaving Facebook
The Evolution of Hero Conf
Where did Hero Conf come from? What was the idea behind creating an event that caters to such a specific group of advertisers in an already crowded market? It's a pretty interesting story, actually. One that informs a lot of what you see when you attend our events. In 2012, the market was ripe with digital advertising content. For those who worked across SEO, SEM and PPC, … [Read more...] about The Evolution of Hero Conf
On Demand Webinar: Best Practices To Optimize Your Shopping Program in Real-Time
On Demand Webinar Best Practices To Optimize Your Shopping Program in Real-Time Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Best Practices To Optimize Your Shopping Program in Real-Time