Recently, Bing Ads announced the global release of Shared Budgets. They have been busy the past few weeks as the platform has rolled out a number of initiatives including Expanded Text Ads and a more comprehensive campaign set up workflow that provides performance estimates along the way. Shared Budgets are just the newest edition so let’s jump in with a few details. How Do … [Read more...] about Shared Budgets Now Available In Bing Ads
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Brand New Bundles for Marketers in Retail, Travel, and Lead Gen!
In a time that was not so long ago, we used to do what we called "toolkits." A combination of whitepapers, webinars, infographics, blog posts, podcasts, etc. on a particular topic. Topics ranged from Excel to Facebook to Analytics to even one for Hiring An Agency (Hanapin is a PPC agency - how could we not??)! If you want to see any of those distant, yet still fabulous … [Read more...] about Brand New Bundles for Marketers in Retail, Travel, and Lead Gen!
Determining The Weight AdWords Puts On Quality Score Factors – A Case Study
The most mysterious part of AdWords is said to become less of a mystery in the coming weeks. Google will reveal to us a bit more about how they calculate quality score, but how much more, we have to wait and see. The work of improving quality score has been challenging over the years. Even for our brand terms, we get as little as 5. In order to see the most improvement in … [Read more...] about Determining The Weight AdWords Puts On Quality Score Factors – A Case Study
Breaking Down The Facebook Auction For More Competitive Campaigns [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, Breaking Down The Facebook Auction For More Competitive Campaigns. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: [Whitepaper] Guide To Facebook Advertising: Advanced Edition … [Read more...] about Breaking Down The Facebook Auction For More Competitive Campaigns [Webinar Confirmation]
On Demand Webinar: Breaking Down The Facebook Auction For More Competitive Campaigns
More about this Webinar In the Facebook advertising world, we know all too well how tough the competition is. What IS the secret to getting your ads seen and what new features can you be using to improve your ad presence? When it comes to approaching the Facebook ad auction, creating a campaign and bidding can be a bit intimidating, but that’s what we’re here for. In this … [Read more...] about On Demand Webinar: Breaking Down The Facebook Auction For More Competitive Campaigns
Best Practices To Optimize Your Holiday Shopping Program In Real-Time
The holidays will be here before you know it, but optimizing your Google Shopping program is a skill that you can use year-round. What does that entail? Between creating a highly relevant shopping feed, optimizing your product content, and emphasizing the right products for your company, it can seem a bit overwhelming. How can you get your most valuable products to show, and in … [Read more...] about Best Practices To Optimize Your Holiday Shopping Program In Real-Time
Why You Need To Segment Your Data By Device When Reviewing Landing Page Performance
I’m sure everyone has gotten out their smartphone to look something up within the last 24 hours. Most of us have our phones on us all day, every day. They’re easy to carry around, they’re convenient, they give us access to so much information, they’re convenient, they keep us in contact with our friends and family, they’re convenient. Okay, you get my point. We’ve heard it said … [Read more...] about Why You Need To Segment Your Data By Device When Reviewing Landing Page Performance
On Demand Webinar: How Top Performer Campaigns Can Radically Change Accounts…For Better or Worse
On Demand Webinar How Top Performer Campaigns Can Radically Change Accounts...For Better or Worse Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: How Top Performer Campaigns Can Radically Change Accounts…For Better or Worse
Instagram Shopping Ads: A Simpler Path to Purchase
When was the last time you picked up your phone? Is it in your hand now? As technology grows increasingly more capable, I frequently find myself relying on the luxury of near-instant data retrieval and connectivity. Of course, this is nothing new. According to a recent survey from eMarketer, 84% of smartphone users employ browsers or mobile apps to discover, research, and … [Read more...] about Instagram Shopping Ads: A Simpler Path to Purchase
Embracing The Dark Side Of Negative Keywords
I have been waiting for a long time to tell you about my dark side. I don’t want you to be scared and you don’t have to send a tweet of concern to @JeffAllenUT, but let’s talk about my love of negativity. Negative keywords, that is! In this post we are going to talk about all things negative: What are negative keywords? How can we find negative keywords? How can we … [Read more...] about Embracing The Dark Side Of Negative Keywords
4 AdRoll Optimizations You Wouldn’t Expect To Work (But Do)
As a new AdRoll user, I have been surprised by many of the optimizations AdRoll representatives recommend. Advertisers using AdRoll must learn how to work with the platform’s algorithm in order to maximize impressions and leads. The 4 techniques listed in this post are changes to implement if you want increased traffic and decreased CPCs and CPA. 1) Update Ads … [Read more...] about 4 AdRoll Optimizations You Wouldn’t Expect To Work (But Do)
How Top Performers Can Radically Change Accounts…For Better or Worse
In theory, top performer campaigns should always work. You are giving your top searches their own budgets and ad groups. You can write super-targeted ads. You can send them to specific landing pages. You are elevating them above the rest. They’re a fantastic way to expand and build new campaigns. But what happens when they don’t work? What do you do when these theoretically … [Read more...] about How Top Performers Can Radically Change Accounts…For Better or Worse