Pinterest is growing up and marketers should take note. Pinterest, still in its infancy, is just learning to walk, as the cool-guy teenager, Facebook, reports record profits. Facebook is running at full speed searching for more ways to place ads as they reach max ad capacity. In contrast, Pinterest just released a new conversion pixel as well as the ability to remarket to … [Read more...] about 4 New Pinterest Targeting Options Marketers Should Be Using
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When You Need To Have The Right Words Use Phrase Match
In early 2014, I wrote a post at a previous agency that outlined the proper way of breaking out match types that I had started to implement with some fellow colleagues once enhanced campaigns came out the prior year. After the initial creation of these campaign types, I continued to optimize and create a larger strategy around match type segmentation including how to … [Read more...] about When You Need To Have The Right Words Use Phrase Match
Best Practices To Optimize Your Holiday Shopping Program In Real-Time [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, Best Practices To Optimize Your Holiday Shopping Program In Real-Time. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: [Webinar] Supercharge Holiday Sales With These Must-Have … [Read more...] about Best Practices To Optimize Your Holiday Shopping Program In Real-Time [Webinar Confirmation]
Best Practices To Optimize Your Holiday Shopping Program in Real-Time
More about this Webinar The holidays will be here before you know it, but optimizing your Google Shopping program is a skill that you can use year-round. What does that entail? Between creating a highly relevant shopping feed, optimizing your product content, and emphasizing the right products for your company, it can seem a bit overwhelming. How can you get your most valuable … [Read more...] about Best Practices To Optimize Your Holiday Shopping Program in Real-Time
Linking Up With LinkedIn: A Beginner’s Guide
Social advertising has quickly become an integral part of a complete digital marketing strategy. In the recent 2016 edition of The State Of PPC, this sentiment is supported by 65% of brands and 83% of agencies who tout social advertising as the most important aspect of the digital marketing industry over the past 12 months. From Facebook to Twitter, Instagram to Snapchat, … [Read more...] about Linking Up With LinkedIn: A Beginner’s Guide
How Top Performer Campaigns Can Radically Change Accounts…For Better Or Worse [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, How Top Performer Campaigns Can Radically Change Accounts...For Better Or Worse. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Top Performer Campaigns: Case Study of Hipster … [Read more...] about How Top Performer Campaigns Can Radically Change Accounts…For Better Or Worse [Webinar Confirmation]
On Demand Webinar: How Top Performer Campaigns Can Radically Change Accounts…For Better or Worse
More about this Webinar In theory, top performer campaigns should always work. You are giving your top searches their own budgets and ad groups. You can write super-targeted ads. You can send them to specific landing pages. You are elevating them above the rest. They’re a fantastic way to expand and build new campaigns. But what happens when they don’t work? What do you do when … [Read more...] about On Demand Webinar: How Top Performer Campaigns Can Radically Change Accounts…For Better or Worse
Using Business Data Feeds To Implement Marketing Psychology Principles in Your Ads
Even though ad customizers aren’t anything new, they are arguably underutilized. Personally, I’m a fan of them as well as other advertisers in the PPC world who won’t be named. I also am a big fan of utilizing marketing psychology principles into my ads to help implement user-focused strategies. Ad customizers make this tactic a lot easier. When creating a text ad for your … [Read more...] about Using Business Data Feeds To Implement Marketing Psychology Principles in Your Ads
My Experience With Landing Page Best Practices And The Failures That Ensued
Hopefully, you're well aware that taking best practices with a grain of salt is a best practice in and of itself. Best practices are great guidelines, right? But that's it. They're guidelines. Best practices are not absolute. They don't always work in every situation. And this is why we (join me in this one, let's say it audibly) always test everything. But if you are not … [Read more...] about My Experience With Landing Page Best Practices And The Failures That Ensued
Down The Rabbit Hole – Optimizing Programmatic Campaigns
Programmatic advertising has many definitions including, “automated media buying," “tech assisted buying,” and “ai driven media buying.” To many marketers, programmatic is the holy grail of ad buying. Technology that will find their perfect audience and optimize every part of their campaign. Sounds perfect, right? To a certain extent, this is true. Adtech as an industry is … [Read more...] about Down The Rabbit Hole – Optimizing Programmatic Campaigns
On Demand Webinar: How To Maximize Conversions With Mobile Display Advertising
On Demand Webinar How To Maximize Conversions With Mobile Display Advertising Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: How To Maximize Conversions With Mobile Display Advertising
Mobile Display Is The Future…Know Your Ad Types!
3 out of 4 people will access the internet using a mobile phone by the end of 2016. That equates to 2.5 billion people worldwide and is expected to grow by 86% by 2020. If you need more stats read the comprehensive research performed by eMarketer. As devices continue to become more advanced, mobile trends and methods available to advertise follow suit. We certainly … [Read more...] about Mobile Display Is The Future…Know Your Ad Types!