Last year, Google introduced several new features to improve Shopping campaigns during the busy holiday season. These included RLSA for PLAs/Local Inventory ads and other Product Group and bidding features to ease advertisers’ Q4 qualms. This year, managing Shopping campaigns in AdWords will be even simpler with integration between the Google Merchant Center and three leading … [Read more...] about Google Announces Ecommerce Partnerships For Shopping
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Seasonal Bidding Methods: Holidays Already?
Happy Holidays everyone! Well, that may be a bit premature, but not in the advertising world where the preparation for the largest sales days of the year begins early. With the holidays coming up, it is only right that we begin speaking to seasonality and how to bid differently based on seasonality. First things first - let's steer away from the holiday season for a little … [Read more...] about Seasonal Bidding Methods: Holidays Already?
ETAs Ruined My Ad Tests (& How We Can Overcome This)
The release of expanded text ads rocked the world of Google PPC in early 2016. And shortly thereafter Bing joined in on the fun, bringing expanded text ads to so many of us in the PPC world. But some of us got screwed. That’s right, some of us have a bone to pick with these magnanimous platforms that, yes, provided us with a whole new set of messaging characters. And sure, … [Read more...] about ETAs Ruined My Ad Tests (& How We Can Overcome This)
How To Maximize Conversions With Mobile Display Advertising
Display Ad Spend is trending to surpass search in 2016. Paired with the massive growth in the mobile space, it is vital that the PPC market follow this trend. Marketers have more tools at their fingertips to help personalize messaging and create cross-channel ad targeting experiences on mobile web and app. As the industry focus shifts to display, the mobile space is quickly … [Read more...] about How To Maximize Conversions With Mobile Display Advertising
Weird Science: A Lesson In Failed Experiments
Much of what we do day in and day out in PPC is stare at numbers. Beautiful, finite numbers. We know numbers to be objective. If we spend $12,622 and that spend garners 31 conversions, we know the average cost per conversion is $407.16129. If our campaign is limited by budget and we raise our budget, we will no longer be limited by budget. So why, day after day, do I come to … [Read more...] about Weird Science: A Lesson In Failed Experiments
On Demand Webinar: How To Stand Out In The News Feed With Social Video Marketing
On Demand Webinar How To Stand Out In The News Feed With Social Video Marketing Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: How To Stand Out In The News Feed With Social Video Marketing
4 World-Class Hero Conf London Keynotes
There are just 11 days remaining until PPC Heroes far and wide meet for London's Only All-PPC Event. From 24-26 October, nearly 300 of our closest friends will join us at etc.venues St Paul's for 40 brand new paid search sessions, 10 unique networking opportunities and 1 incredible experience. We'll also have 4 incredible keynote sessions from industry luminaries and major … [Read more...] about 4 World-Class Hero Conf London Keynotes
Recounting My CRO Day 5-Second Showdown
#CRODay was just around the corner when I received an email from Oli Gardner stating that I’d been selected to compete in the 5-second landing page showdown that at the time was just 3 days away. Setting The Stage 12 participants (including little ol’ me) and 12 conversion rate optimization professionals go head-to-head in the 5-second showdown. We’re given everything we … [Read more...] about Recounting My CRO Day 5-Second Showdown
What You Need To Know About The New Facebook Campaign Planner
Facebook recently released a new tool for its advertising platform aimed at helping advertisers plan their campaigns. Called Campaign Planner, it’s meant to help advertisers get a handle on the reach and frequency of their campaigns before they are launched. It specifically promotes three key features that can help advertisers. It will predict the reach and frequency of … [Read more...] about What You Need To Know About The New Facebook Campaign Planner
How We Increased Ecommerce Pinterest Revenue by 1042%
I'm lucky to be a part of the PPC Hero Blog team here at Hanapin, because it allows me to share some of the work we do as an agency. For example, we worked with one of our clients, Readers.com, to set up Pinterest Promoted Pin campaigns as a way to expand our efforts beyond AdWords, Bing and Facebook. If you’ve never tested Pinterest Promoted Pins, you’re not alone. But it’s … [Read more...] about How We Increased Ecommerce Pinterest Revenue by 1042%
Limited Time and Seats Remain for Hero Conf London
Hero Conf London is less than two week away, 24-26 October at etc.venues St Paul’s. That means there is still time to claim your discounted seat at London’s Only All-PPC Event, but not much. Join industry experts like Larry Kim, Daniel Gilbert, Tor Thompson and more for 40 incredible all-PPC sessions. Network with world-class brands like Bing, Google, and Adobe! Enjoy the … [Read more...] about Limited Time and Seats Remain for Hero Conf London
How To Leverage Micro-Moments To Drive Customers From Engagement To Conversion
The paid search industry has changed dramatically over the past 12 years. When I first began doing PPC full time back in 2004, the prime success metric was click thru rate. Conversion tracking was just beginning to roll out across AdWords and the Quality Score metric didn’t exist. The prevailing mentality of the time was immediacy. Customers ‘wanted it now.’ Advertisers … [Read more...] about How To Leverage Micro-Moments To Drive Customers From Engagement To Conversion