A May 2016 study by Animoto found that over 70% of US marketers it polled planned to use social video ads in the coming 12 months, with Facebook leading the way among specific platforms, followed by Google’s YouTube and Facebook-owned Instagram. As your audience clearly grows more visually-oriented across social platforms, how are you peaking their interest? There are infinite … [Read more...] about [New Webinar!] How To Stand Out In The News Feed With Social Video Marketing
Search Results for: PPC
What’s New With Adwords Editor 11.6?
The latest version of AdWords Editor (11.6) has been released and has a big emphasis on mobile. Google reports that over half of traffic is now coming from smartphones and tablets. So, this new ‘mobile-focused’ version of AdWords Editor is just in time for the holiday season. Hopefully, you have already made the shift and ensured your website is mobile friendly in order to … [Read more...] about What’s New With Adwords Editor 11.6?
A Few Words On Thought Leadership In Digital Marketing
Editor's Note: Former Hanapin Marketing Account Manager, Kevin Klein, guest posts on the blog today with a response to an article we recently published. You can connect with Kevin on LinkedIn here. I’ve been friends with the peerless Managing Editor of this blog, Matt Umbro, for quite some time now. For the full tenure of our friendship, we’ve had perpendicular views on a … [Read more...] about A Few Words On Thought Leadership In Digital Marketing
Limited Seats Remain for Advanced Excel and Agency Growth Workshops
Hero Conf London is coming soon, 24-26 October at etc.venues St Paul's. And we still have a few seats remaining for our intensive workshops on Day 3. Grab one of 6 seats remaining for our advanced Excel workshops with our Excel Hero Pass. The Excel Hero Workshop is designed with the expert-level account manager in mind, with sessions dedicated to uncovering efficiencies and … [Read more...] about Limited Seats Remain for Advanced Excel and Agency Growth Workshops
3 Facebook Optimizations You Can Make Today
Last month, Hanapin Marketing Account Analyst Chadd Powell shared a few Facebook custom optimizations to gain control over campaign performance. Check out his post after reading the additional ideas for optimizations below. These optimizations do not require a social strategy overhaul and can be fast to implement in your Facebook accounts. 1) Test Different Bidding … [Read more...] about 3 Facebook Optimizations You Can Make Today
Be In The Know About The 4 Latest Bing Ads Updates
If you haven't been paying attention, Bing Ads has recently released a slew of updates. Many of these updates follow the AdWords train and should be welcome by PPC professionals. In this post, I'll go over these 4 crucial updates. Expanded Device Targeting Bing Ads is now giving us more control in setting bid adjustments by device so we can more effectively manage campaigns … [Read more...] about Be In The Know About The 4 Latest Bing Ads Updates
Only 44 Seats Remain at Hero Conf London!
So maybe you’ve heard some talk about Hero Conf London. You’ve head about the focus on PPC or the 10 unique networking opportunities. Maybe you’ve heard that it’s an event that puts content first, with the goal to bring exciting new product and service announcements from the biggest players in the game. Well, all that’s true, and so much more. Here’s just a sampling of what … [Read more...] about Only 44 Seats Remain at Hero Conf London!
A Step-By-Step Guide To Yahoo Gemini
In paid search, growth is key. Growth within current platforms and new platforms are going to be the driving factors to entice new users to your site. We are a generation that embraces change and that is no exception for the way we use the internet. Believe it or not, there was a time before Facebook, AdWords, and Bing. As each advertising platform became available, advertisers … [Read more...] about A Step-By-Step Guide To Yahoo Gemini
30 Minutes To Peace Of Mind – How To Identify AdWords Performance Issues
Something is wrong in your AdWords account but you don’t know what it is. Better if you get the message from someone else, “I don’t know what’s wrong but I feel like something is wrong and we need to fix it!” While a deep dive is helpful, you can often identify the problem with a few easy steps. If you can commit 30 minutes, you will make decent headway. It might take you … [Read more...] about 30 Minutes To Peace Of Mind – How To Identify AdWords Performance Issues
Apple Introduces Search Ads To The App Store
What was the last app that you downloaded? How did you find it? If you’re like any of 35% of other smartphone users (according to comScore), you probably found the app by searching in the App Store or seeing it listed as a featured or top app within the Store. For advertisers, this statistic can be both exciting and frustrating, with 50% of digital media time spent in … [Read more...] about Apple Introduces Search Ads To The App Store
How to Stand Out in the News Feed with Social Video Marketing [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, How to Stand Out in the News Feed with Social Video Marketing. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Whitepaper: Reddit Advertising: A Beginner's Guide To The … [Read more...] about How to Stand Out in the News Feed with Social Video Marketing [Webinar Confirmation]
On Demand Webinar: How to Stand Out in the News Feed with Social Video Marketing
More about this Webinar A May 2016 study by Animoto found that over 70% of US marketers it polled planned to use social video ads in the coming 12 months, with Facebook leading the way among specific platforms, followed by Google’s YouTube and Facebook-owned Instagram. As your audience clearly grows more visually-oriented across social platforms, how are you peaking their … [Read more...] about On Demand Webinar: How to Stand Out in the News Feed with Social Video Marketing