All too often we tend to think of Google Analytics and Google AdWords separately, when in reality, we need to be using them together. The amount of information that can be gathered from both platforms could lead to “analysis paralysis” but, when used correctly, you can optimize your campaigns to perform that much better. Lately, I have been writing about Display advertising. … [Read more...] about Using Google Analytics To Power AdWords Campaigns
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How To Maximize Conversions With Mobile Display Advertising [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, How To Maximize Conversions With Mobile Display Advertising. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Whitepaper: 5 Ways To Deliver The Best Mobile Experience Webinar: … [Read more...] about How To Maximize Conversions With Mobile Display Advertising [Webinar Confirmation]
On Demand Webinar: How To Maximize Conversions With Mobile Display Advertising
More about this Webinar Display Ad Spend is trending to surpass search in 2016. Paired with the massive growth in the mobile space, it is vital that the PPC market follow this trend. Marketers have more tools at their fingertips to help personalize messaging and create cross-channel ad targeting experiences on mobile web and app. As the industry focus shifts to display, the … [Read more...] about On Demand Webinar: How To Maximize Conversions With Mobile Display Advertising
On Demand Webinar: Can You Afford To Grow in 2017?
On Demand Webinar Can You Afford To Grow in 2017? Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Can You Afford To Grow in 2017?
5 (More) Reasons to Attend Hero Conf London
We know there are A LOT of digital marketing events in London. And we recognize that sometimes budget and time prevent you from attending them all. But let us lay out just a few more reasons why Hero Conf London, 24-26 October at etc.venues St Paul's, is an event you simply can't miss. Hero Conf is a known quantity. Maybe that simplifies it a bit too much, but knowing what … [Read more...] about 5 (More) Reasons to Attend Hero Conf London
Google’s Responsive Display Ads Pack A Punch
Google recently launched a responsive ad format for the Display Network. Introduced in the same month Expanded Text Ads (ETAs) were rolled out to the public, this new feature has been battling for attention. I’ve decided to take a crack at Responsive Display Ads and show you why they are true champs. Putting On The Gloves: What Are Responsive Display Ads? First off, … [Read more...] about Google’s Responsive Display Ads Pack A Punch
How To Improve AdWords Remarketing Performance With Advanced Strategies
Last month, I discussed how to advance your Display strategies with layered targeting, so I thought I would continue the series with how to improve remarketing performance through advanced strategies and layering. Remarketing has been a typical paid advertising strategy for a long time, but over the years, has been reshaped by new ad types, analytics integrations, and … [Read more...] about How To Improve AdWords Remarketing Performance With Advanced Strategies
One Month (and Limited Space) Remains for Hero Conf London!
One month. We can hardly believe it ourselves. London’s Only All-PPC Event is fast approaching, 24-26 October at etc.venues St Paul’s. And we don’t mean to scare you, but if you miss this one, you’ve got an entire year to wait for our return. What does a ticket to Hero Conf London get you? 40 all-new, all-PPC breakout sessions 10 unique, local networking … [Read more...] about One Month (and Limited Space) Remains for Hero Conf London!
Evolve Your Conversion Strategies For The Modern Consumer
In days of marketing gone by, how and when we saw ads were determined by major media outlets, such as TV, radio, and print. The placements were determined by aggregated data that was based on assumptions and user feedback. It was dated, not entirely accurate, and there was no way to track how each channel performed. Consumers had little to no control. The advancement of … [Read more...] about Evolve Your Conversion Strategies For The Modern Consumer
[New Webinar!] Can You Afford To Grow in 2017?
The State of PPC report shows advertisers are planning to increase their budgets by over 65% in Google AdWords, Mobile Advertising, and Facebook in 2017. But that means more of your competitors are throwing money at their growth problems. Based on your ROI and volume targets, can you afford to chase them? In this webinar, experts from Hanapin and Acquisio will review the … [Read more...] about [New Webinar!] Can You Afford To Grow in 2017?
Use The AdWords Reports Tab With Authority
When I talk to people in any industry about reporting, after I pause for the obligatory deep sigh, the most common response I get is, “there is just so much information.” We have all been there, drowning in a sea of numbers and not sure how to best answer the questions that have been asked of us. If you have an AdWords account, you have probably seen the Reports tab, nestled … [Read more...] about Use The AdWords Reports Tab With Authority
Bing Ads Editor Makes It Easier To Manage Shopping Campaigns
In the Philippines, the last 4 months of the year are lovingly referred to as the “Ber Months” and September 1 marks the first day of a long-awaited holiday season. For advertisers, it’s not much different. Even as Q3 comes to a close, companies have already started preparing for end-of-year holiday sales and innumerable promos to roll out in coming months. Our friends … [Read more...] about Bing Ads Editor Makes It Easier To Manage Shopping Campaigns