On Demand Webinar 6 Steps To An Advanced Competitor Analysis For Digital Marketers Presented by Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: 6 Steps To An Advanced Competitor Analysis For Digital Marketers
Search Results for: PPC
The Top Ten Tips For Effective Dayparting
Over the past year, I've started to truly embrace a new life motto: if it takes less than ten minutes to do, do it now. When it comes to optimizing a PPC account, ten minutes is a drop in the bucket. As digital marketers, we are left forever seeking those 0.01% incremental gains in hopes that soon enough they will amount to radical improvements. With that said, determining … [Read more...] about The Top Ten Tips For Effective Dayparting
Should You Be Creating Device Specific Campaigns?
Back in August, it was announced that Google would allow device bid adjustments on computers and tablets, and not just on mobile devices. With this announcement came the capability to segment campaigns once again by device. But creating new device specific campaigns is a lot of work and can potentially overcrowd your account. You need to determine if this tactic is right for … [Read more...] about Should You Be Creating Device Specific Campaigns?
9 Hero Conf London Advanced Sessions You Can’t Miss
Hero Conf London is only 5 weeks away, 24-26 October at etc.venues St Paul's. If that's enough of a reminder that you haven't yet gotten your ticket to London's Only All-PPC Event, we'll drop this registration link here for convenience. If you'd like some more details (and we've got plenty of details), how about a rundown of the deepest, most actionable sessions you'll see. … [Read more...] about 9 Hero Conf London Advanced Sessions You Can’t Miss
[New Webinar!] 6 Steps To An Advanced Competitor Analysis For Digital Marketers
In the ever-changing and constantly involving PPC world, it’s a pretty cutthroat game. In order to stand out to potential customers, it is vital that your company understands its competition. Not only that, but you need to know exactly where your brand stands in relation to your competitors. So how do you know if you’re in great standings or in a bit of a pickle, and what do … [Read more...] about [New Webinar!] 6 Steps To An Advanced Competitor Analysis For Digital Marketers
5 Psychological Principles You Should Be Using In Your Marketing
Marketing is an art form in and of itself. A key piece of marketing is the audience. The saying "Know your audience" tends to be a rather ambiguous command that gets thrown around often as a solid step to ample conversions. I propose that knowing what your audience is thinking or even the steps in their thought process is even more beneficial than simply knowing who they are. … [Read more...] about 5 Psychological Principles You Should Be Using In Your Marketing
Add It To The List – Structured Snippets Now Available In Bing
Structured Snippet extensions can be added to the list of changes that Bing is making to more closely match the ad features offered in AdWords. Other recent additions to the list include a Period Comparison feature, Callout and Review extensions, Expanded Text Ads, and upgraded Final URLs. Structured Snippets are currently available to all Bing advertisers in the US, with … [Read more...] about Add It To The List – Structured Snippets Now Available In Bing
4 Tips To Survive An Account Manager Change
Have you ever received a call or email from your agency that you will be getting a new account manager? The thought could be frightening, especially if you LOVE your current AM. After you take a deep breath and realize life will go on, keep in mind the 4 points outlined below to help you transition. 1) The Agency Knows What They Are Doing This isn’t your agencies first go … [Read more...] about 4 Tips To Survive An Account Manager Change
On Demand Webinar: Quick Tips To Take Your Geo-Targeting To The Next Level
On Demand Webinar Quick Tips To Take Your Geo-Targeting To The Next Level Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Quick Tips To Take Your Geo-Targeting To The Next Level
Balancing Volume, Competition, And Intent To Find The Right Keyword
SEO is a skill which many train for years in order to crack some magical use-all formula to get their posts ranking on the number one spot in Google. Whilst Google Ads can bring in a fantastic amount of targeted traffic, organically ranking for the right keywords can see insane amounts of traffic (and even conversions) come into your site because the audience was already … [Read more...] about Balancing Volume, Competition, And Intent To Find The Right Keyword
So You Want To Be An Industry Thought Leader? Here’s What To Do
In any industry, there are people we look up to because we believe they are the best of the best at what they do. These are the people we turn to when industry news breaks or to educate us about how we can be better at our jobs. In short, these industry thought leaders are who we try to emulate. The truth is that it takes an extraordinary amount of time and effort to become … [Read more...] about So You Want To Be An Industry Thought Leader? Here’s What To Do
An Exclusive Q&A with London Keynoter Tor Thompson of Bing Ads
We've booked our final two keynotes at Hero Conf London, 24-26 October at etc.venues St Paul's. Bing Ads and Google will each join us to discuss what you can expect on their platform in the next 6 months. As each is a vital part of the digital advertisers daily work, we're excited to share an interview with Tor Thompson, EMEA Regional Director for Bing Ads. Tell us about … [Read more...] about An Exclusive Q&A with London Keynoter Tor Thompson of Bing Ads