One of my key responsibilities is assigning new accounts to team members. Account manager assignments are the first critical decision made on behalf of an account. Making a good account assignment instills confidence and positively demonstrates to clients an ability to make solid decisions. On the flip side, a poorly conceived and executed account manager assignment could … [Read more...] about How To Make A Good Account Manager Assignment
Search Results for: PPC
[New Webinar!] How to Connect Calls from Paid Search to Sales
It’s a mobile world out there. You should already be using basic features for your mobile campaigns, like call extensions, but how do you figure out if the calls you are getting through your paid search campaigns are leading to actual sales? In this webinar, experts from Hanapin, Invoca, and RingPartner discuss different ways you can connect your calls back to sales and … [Read more...] about [New Webinar!] How to Connect Calls from Paid Search to Sales
Can You Afford To Grow In 2017? [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, Can You Afford To Grow In 2017?. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Advanced AdWords Budget Script Whitepaper: Improving Your Account Through AdWords Scripts … [Read more...] about Can You Afford To Grow In 2017? [Webinar Confirmation]
On Demand Webinar: Can You Afford To Grow In 2017?
More about this Webinar The State of PPC report shows advertisers are planning to increase their budgets by over 65% in Google AdWords, Mobile Advertising, and Facebook in 2017. But that means more of your competitors are throwing money at their growth problems. Based on your ROI and volume targets, can you afford to chase them? In this webinar recording, experts from Hanapin … [Read more...] about On Demand Webinar: Can You Afford To Grow In 2017?
3 Quick Facebook Optimizations To Charge Up Your Performance
If you’re coming from AdWords or Bing, Facebook can seem like it lacks many customization options. The lack of options can leave advertisers feeling like they lack control in how their campaigns are behaving. Some of the lack of customization seems to be by design as Facebook likes to guide users toward its auto-optimized bidding and ad serving tools, but there are a number … [Read more...] about 3 Quick Facebook Optimizations To Charge Up Your Performance
On Demand Webinar: How Brands Can Effectively Use Display Advertising
On Demand Webinar How Brands Can Effectively Use Display Advertising Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: How Brands Can Effectively Use Display Advertising
Why Hero Conf is the Event for You!
What does The World’s Largest All-PPC Conference Series look like? Hero Conf is shaped mostly by nearly 1000 of our awesome and nerdy friends that join us each year. They range in title from Account Analyst to Founder and CEO, PPC Specialist to Director of Marketing and everywhere in between. They are innovators and leaders in their fields with a curiosity that drives them to … [Read more...] about Why Hero Conf is the Event for You!
Exclusive Interview with London Keynoter Frederick Vallaeys
Our agenda for Hero Conf London, 24-26 October, is nearly complete. And we're very excited to introduce you to our Day 2 keynoter. Fred Vallaeys is the CEO of Optmyzr and was one of the first 500 employees at Google, where he helped grow the AdWords search marketing system and served as Google’s AdWords Evangelist, teaching advertisers about which Google products are best to … [Read more...] about Exclusive Interview with London Keynoter Frederick Vallaeys
The 3 Step Guide For Expanding Your Account Through DSA And Shopping Queries
Over the years, we've written many articles about the importance of Dynamic Search Ads (DSAs) and Shopping ads as a means to find new keywords to implement in your Search Network text ad campaigns. Both DSA and Shopping campaigns act as ongoing keyword research tools as you look to expand your account. That's great and all, but how do we go about extracting DSA and Shopping … [Read more...] about The 3 Step Guide For Expanding Your Account Through DSA And Shopping Queries
[New Webinar!] How Brands Can Effectively Use Display Advertising
You may associate Display advertising with remarketing. Though you are correct, the Display Network offers so much more. Having become more sophisticated since it’s conception, advertisers can serve up ads based on the content of a website (contextually), or behavior patterns. So what does that mean? It means there have never been more opportunities to reach customers. With … [Read more...] about [New Webinar!] How Brands Can Effectively Use Display Advertising
5 Ways To Improve Display Network Performance By Using Layered Targeting
Display campaigns can be difficult when it comes to targeting the right audience. In fact, many campaigns end up utilizing a single main targeting type such as: Keywords Topics Interests/behavior through affinity or in-market segments Managed placements These are all great strategies, but can still leave the targeting broader than we would prefer. In tandem, … [Read more...] about 5 Ways To Improve Display Network Performance By Using Layered Targeting
Expanded Text Ads And Other Bing Ads Editor Updates
As you may remember, Bing announced in June that it would soon be supporting Expanded Text Ads in its advertising platform, mirroring the latest ad format from Google. Bing has been quick to keep its promise, launching the ETA pilot early this week for Bing Ads users. According to Program Manager Jamie Chung, all accounts are eligible to apply for pilot access by filling out … [Read more...] about Expanded Text Ads And Other Bing Ads Editor Updates