Last week, Google announced Smart Bidding for AdWords and DoubleClick Search as the new name for automated bidding. Smart Bidding is considered auction-time bidding since bids are decided on an auction by auction basis. If you are using any of the bidding strategies listed below, you are already taking advantage of Smart Bidding. Target CPA Target ROAS Enhanced … [Read more...] about Be In The Know About Upcoming Improvements To AdWords Automated Bidding
Search Results for: PPC
How To Run An Effective Search Query Report In Less Than 15 Minutes [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, How To Run An Effective Search Query Report In Less Than 15 Minutes. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How To Excel Your Search Query Reports New Whitepaper! 34 … [Read more...] about How To Run An Effective Search Query Report In Less Than 15 Minutes [Webinar Confirmation]
On Demand Webinar: How To Run An Effective Search Query Report In Less Than 15 Minutes
More about this Webinar Search Query Reports (SQRs) can be overwhelming. Downloading all of your keywords and scouring through the data associated with EVERY word in the hopes of stumbling upon one or two significant findings that MIGHT incrementally improve your account seem overwhelming and not worth the time. There’s gotta be a better way, right? The simple key: pivot … [Read more...] about On Demand Webinar: How To Run An Effective Search Query Report In Less Than 15 Minutes
Measuring Conversions Post Converted Clicks: Help For Lead Gen Advertisers
Last week fellow PPC Hero Emma Franks wrote a great article about Google’s decision to retire its converted clicks metric. The paid search industry has shifted away from strict adherence to a last click attribution model to more flexible models that consider the entire customer journey. Tracking this journey has led Google to take the step of consolidating all conversion types … [Read more...] about Measuring Conversions Post Converted Clicks: Help For Lead Gen Advertisers
[New Webinar!] What’s in a Name? Product Titles and Brands in Google Shopping
What’s in a name? Well, besides the fact that it keeps us from all yelling “Hey You!” at each other and giving Starbucks something to get wrong on the side of your cup– it seems to matter, a lot. Especially when it comes to product titles on Google Shopping. Just how important is it and does it matter how you structure the product name, the order of the words you use and if you … [Read more...] about [New Webinar!] What’s in a Name? Product Titles and Brands in Google Shopping
Limitations You Need To Be Aware Of Before Applying For Google Ad Grants
If you work for a nonprofit or want to offer your PPC services to help a nonprofit, Google Ad Grants is for you. If your organization qualifies, you can receive $10,000 USD a month...for free! Think of what your organization can do with that money to try and build awareness, collect donations, or try to sign up volunteers. While I will vouch for Google Ad Grants any day, it … [Read more...] about Limitations You Need To Be Aware Of Before Applying For Google Ad Grants
How Should You Use Display Advertising?
Working at an agency, we hear similar questions from clients on a regular basis, especially those who are new to PPC and the paid advertising world. One question we hear often is “How do your other clients use Display Advertising?” and is usually followed by “What kind of results can we expect?” Display advertising is the closest thing to traditional advertising online. … [Read more...] about How Should You Use Display Advertising?
On Demand Webinar: 11 Red Flags To Watch Out For When Working With An Agency
On Demand Webinar 11 Red Flags To Watch Out For When Working With An Agency Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: 11 Red Flags To Watch Out For When Working With An Agency
Expanded Text Ads: 7 Million Clicks Say They’re Underperforming
On Tuesday, AdWords released one of the biggest updates in the history of the platform with expanded text ads. If you haven’t seen all the chatter across the web then know that you can now create new ads that have (2) 30 character headlines, a single 80 character description line and two breadcrumb fields to enter extra keywords in your display URL called Paths. AdWords … [Read more...] about Expanded Text Ads: 7 Million Clicks Say They’re Underperforming
£300 Off Hero Conf London Ends Tomorrow!
25% Off Expires at Midnight BST, 29 July! Time is nearly gone to reserve your seat for Hero Conf London, 24-26 October at etc.venues St Paul’s, at a huge discount off the regular conference rate! Don't miss your chance to join the biggest experts in PPC for 3 days of learning, networking and fun! We continue to add exciting new sessions to our PPC-Only slate, including: … [Read more...] about £300 Off Hero Conf London Ends Tomorrow!
Expanded Text Ads Come To Google AdWords Editor
Ever since Google released expanded text ads in beta, advertisers have been populating their accounts with this new ad format. Advertisers could create expanded text ads in the interface or bulk upload excel sheets, but couldn't utilize AdWords Editor. That has now changed with the release of the latest version of AdWords Editor 11.5.7. Advertisers now have the ability to … [Read more...] about Expanded Text Ads Come To Google AdWords Editor
Bidding Farewell to Adwords Converted Clicks: Don’t Panic
The PPC world was recently informed by Google that the “Converted Clicks” metric in AdWords will soon be retired within the platform. In its stead will remain the now-customizable “Conversions” metric, which is generally capable of delivering the same information after a few minor adjustments. Although the platform change should have little to no negative impact for members … [Read more...] about Bidding Farewell to Adwords Converted Clicks: Don’t Panic