Today's post is from PPC Hero Ally, Jacob Sterrett. Jacob Sterrett is the digital marketing specialist for Pioneer Services. Jacob graduated from Northwest Missouri State University with a double major in Business Management and Marketing. He has been working in the PPC field for two years and he is Google and Bing certified in paid search. --- There are plenty of small … [Read more...] about Niche vs. Big Competitors: How to Level the Playing Field
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A Great Headline Deserves An Equally Great Image
One of the better Facebook ads I’ve seen lately was this ad for Kashi GoLean cereal: And what struck me was the headline. Not a great headline if you’re not dieting, but if you ARE trying to lose weight, you’re likely on some flavor of high (or at least higher) protein diet such as The Zone or Atkins or South Beath. And if you are on one of those diets, then the idea … [Read more...] about A Great Headline Deserves An Equally Great Image
“Big Facebook Reveal” Actually IS Pretty Big News!
Facebook has rolled out an improved News Feed that will most certainly persuade you and your clients to give Facebook ads a shot. Yesterday The Man himself, Facebook CEO Mark Zuckerberg, led a presentation about the new News Feed that Facebook has spent months designing. The three big ticket items involve standardizing the user interface for all devices, improving image … [Read more...] about “Big Facebook Reveal” Actually IS Pretty Big News!
Infographic: How Google Makes Money From Mobile
Our friends at Wordstream have created a new infographic displaying some really awesome (and easy to read) information about the different inroads Google has created into the mobile device world, either directly or indirectly related to PPC. We thought it was interesting and figured you might too. Enjoy! (Click to enlarge) … [Read more...] about Infographic: How Google Makes Money From Mobile
Write in Your Nominees for Search Marketing Madness
While it may be more obvious to us here in Bloomington, Indiana than to a lot of the world, March Madness is ramping up. Conference tournaments next week, the committee meets and breaks the hearts of/delights a handful of teams next Sunday, and then the real fun begins. In what has become a tradition rivaling that of the NCAA's main source of income, PPC Hero's Third Annual … [Read more...] about Write in Your Nominees for Search Marketing Madness
10 People Who Should Go to Hero Conf
Sometimes we get questions about who, exactly, should be going to a search marketing conference like Hero Conf. And while we tend to think it would be an awesome experience for everyone, we figured that making a list of who should DEFINITELY go would be fun. Where do you fit in below? Already know it’s for you? REGISTER NOW » The specialist who wants to be even more … [Read more...] about 10 People Who Should Go to Hero Conf
Easily Increase Sales With Assisted Impressions & Clicks
Google has recently added search funnel data as a column in the AdWords interface. This data allows you to modify bids based on an impact a keyword has on both direct conversions (which have always been counting in the conversions column) and indirectly through a click that eventually led to a conversion through a different keyword or even an ad that got an impression from a … [Read more...] about Easily Increase Sales With Assisted Impressions & Clicks
REDBOP Winner: How To Create Display Image Ads With No Creative Resources
We've decided that the winning presentation of each month's REDBOP will post on PPC Hero. REDBOP is Hanapin Marketing's research & development best practices day. We sit in and learn a specific topic and then teach that topic to the rest of the team. That gives us 96 hours of learning each year for REDBOP alone! Not to mention the lunch and learns, the blog reading, the … [Read more...] about REDBOP Winner: How To Create Display Image Ads With No Creative Resources
Three Automated Reports That Will Make You a Better Account Manager
PPC is fun. While there are surely people that disagree with that assertion (namely, anyone to whom I’ve explained what I do for a living), we within the industry know better. There are cool things to talk about all the time. There are weird insights to glean from tiny pieces of data. There are hashtags (#enhancedcampaigns) to go hog wild on during Google’s webinars … [Read more...] about Three Automated Reports That Will Make You a Better Account Manager
Migrating to Enhanced Campaigns: A Two-Week Trip Report
Since I made the jump to Enhanced Campaigns, Mobile devices are now my highest-spending, highest-traffic device. I didn't do it out of desire, mind you, but because of necessity. It made sense for several of our accounts to opt in for different reasons. One account has made great use out of the geographic bid modifiers. Another one was facing some minor ad approval issues, … [Read more...] about Migrating to Enhanced Campaigns: A Two-Week Trip Report
You’re in Charge: Help Us Program Hero Conf!
For a long time, we’ve been saying that the team here at PPC Hero programs the speaking sessions at Hero Conf, our annual PPC conference. And it’s true! But that also means YOU program Hero Conf, since we write for you, and your reaction and interest helps us decide what’s hot in the PPC world. So in that spirit, we want to hand over the reins and let you handpick a speaking … [Read more...] about You’re in Charge: Help Us Program Hero Conf!
Facebook Ad Targeting Gone Wrong
Facebook ad targeting only works if the ad’s messaging is just as targeted as the ad itself. Just before Valentine's day I found this on my Facebook page. And note that it was MY page: Now, normally I’m a pretty good candidate for a Valentines Day ad, seeing as I’m married and would like to avoid the dog house come February 14th. But generally speaking, I’d like to … [Read more...] about Facebook Ad Targeting Gone Wrong