When big changes, like Google's Enhanced Campaigns, hit the news stream, people can’t stop talking about it. But what about all of those changes that occurred amidst the confusion and excitement that no one ever noticed? In 2012, Pope Benedict XVI tweeted for the first time ever and only hours later the world's attention was pulled away by new Taylor Swift gossip. As Enhanced … [Read more...] about 2 Useful Ways To Improve Your Campaigns With New Analytics Change History
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Automated Insights: How to Work Smarter and Faster with AdWords Scripts Webinar Recording
Here is our webinar recording from the "Automated Insights: How to Work Smarter and Faster with AdWords Scripts" webinar. In this recording you will be joining Jacob Fairclough, Sam Owen and Eric Couch of Hanapin Marketing as they discuss how AdWords Scripts allow you to to conduct and execute automated reports, account changes, notifications and alerts in record-setting … [Read more...] about Automated Insights: How to Work Smarter and Faster with AdWords Scripts Webinar Recording
AdWords Editor 10.0.1 Is Here and it Supports Enhanced Campaigns
If you've been following any of the discussions we've been having on PPC Hero or our webinars concerning Google's new Enhanced Campaigns, you might have heard me saying that I was waiting for the new version of AdWords Editor before I even attempt to 'enhance' most of my campaigns. Well ladies and gentlemen, that day has arrived! AdWords Editor 10.0.1 is finally … [Read more...] about AdWords Editor 10.0.1 Is Here and it Supports Enhanced Campaigns
Google’s lead product manager, Paul Feng, to speak at Hero Conf!
We’re very excited to officially announce that Paul Feng will be speaking at Hero Conf 2013! Feng is responsible for all AdWords advertiser tools and interfaces at Google, including AdWords.google.com, AdWords Editor and the AdWords API. As a keynote speaker, Feng will join a roster of elite PPC pros like Bryan Eisenberg, Andrew Goodman and David Rodnitzky. See the full … [Read more...] about Google’s lead product manager, Paul Feng, to speak at Hero Conf!
Fine-Tuning Bid Modifiers with Enhanced Campaigns
Given the recent changes with Enhanced Campaigns that have rolled out in an optional fashion throughout Google AdWords accounts, I thought a quick tutorial on the basic bid modifier changes and how to apply them might be beneficial. There are plenty of opinions about how well the Enhanced Campaigns are going to work, but truthfully, the bid modifiers have few issues and are … [Read more...] about Fine-Tuning Bid Modifiers with Enhanced Campaigns
Enhanced Campaign Answers: Webinar Recording
We approached this webinar with the idea that Google’s Enhanced Campaigns update to AdWords had a lot of people asking questions, and it didn’t take long for that little hypothesis to prove correct! Watch the recording below to see Jeff Allen & Sam Owen of Hanapin Marketing, Larry Kim of Wordstream and Elizabeth Marsten of Portent answer common questions, including the … [Read more...] about Enhanced Campaign Answers: Webinar Recording
Avoid Going Over Your Limit With Managed Budgets
One of the many issues that can plague a PPC account, particular one where spending is limited by set-in-stone marketing budgets, is that of monthly spend going over a threshold. There are a few things I do generally to try and prevent this: Projecting out spend for the account twice a week to make sure I'm not looking to be too far over budget. Watching my accounts' … [Read more...] about Avoid Going Over Your Limit With Managed Budgets
4 Targeting Strategies For Product Listing Ads
One of the coolest features about Product Listing Ads is that you can target your ads by whatever you want. Instead of using keywords, these ads use targets. Every time I talk to other marketers, they all seem to target a little differently. So, I thought today I've cover 4 targeting strategies for PLA's. Because, like Daryl from The Walking Dead, we all need to be super great … [Read more...] about 4 Targeting Strategies For Product Listing Ads
Customize Your Analytics Dashboard for Instant Insights
Wrestling with Google Analytics can be a difficult proposition for any seasoned account manager, let alone you poor souls out there that are new to the platform. The data on display is so incredibly robust and the reporting options so thoroughly expansive, it's easy to be overwhelmed even when looking at the simplest of metrics. In remembering my first Analytics dive, I'd … [Read more...] about Customize Your Analytics Dashboard for Instant Insights
Free Hosting – Facebook Ads Case Study
As many of you know, I love Facebook ads and write about them all the time. A week or so ago I wrote a post about the top free hosting companies in the World. I don't as much want to talk about the free hosting companies or hosting in general as we know their clicks are super expensive. In this post I'll teach you how to get explosive traffic through Facebook ads and … [Read more...] about Free Hosting – Facebook Ads Case Study
Facebook Ads: Fan Pages vs Landing Pages
Facebook recommends you send your ad traffic to your fan page -- they want to keep you within the FB eco-system. And there are some solid reasons for that: People who have decided to get on Facebook, generally want to stay on Facebook -- they don’t want to get too distracted with some other link If you leave Facebook, they have to put up a warning to your visitors, … [Read more...] about Facebook Ads: Fan Pages vs Landing Pages
Enhanced Campaigns – It Isn’t All Bad, But We Have Some Thoughts
There is so much going on in the world of PPC lately that we’re spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google’s new “Enhanced Campaigns” feature to Facebook and Analytics. Over the next week, PPC Hero is going to take a look at each of these updates in a series of posts designed to get you ready for all … [Read more...] about Enhanced Campaigns – It Isn’t All Bad, But We Have Some Thoughts