Lost amid last week’s reactions to Google’s new Enhanced Campaigns was a pretty nifty enhancement to the Google interface. Search funnel information is now available for inclusion in the AdWords reporting, right alongside the rest of your data. As long as you have conversion tracking active in your account, you can add in these columns to get even more insight to how your ads … [Read more...] about Search Funnels Have Arrived in the AdWords Interface. Use Them.
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Fact Checking Google: Tablet and Computers Are Not the Same!
As many of you are probably aware by now, Google's new enhanced campaigns are talk of the town in the PPC industry. For those of you who sat in on Google's introductory Webinar last week, you'll remember how they rather brashly asserted that the reason they are allowing you to adjust your bids on mobile but not for tablets is that computers and tablet are 'essentially the same … [Read more...] about Fact Checking Google: Tablet and Computers Are Not the Same!
The Beginner’s Checklist of What To Do in the First Month of Your AdWords Optimization: Part 3
This month Andrew Lolk of White Shark Media joins PPC Hero as a guest blogger to discuss his personal tips for optimizing a PPC account within the first month. This is part 2 see here, for part 1 see here. -------------------------------------------------- This is a three-part series that helps you identify the areas of optimization during the first month of your Google … [Read more...] about The Beginner’s Checklist of What To Do in the First Month of Your AdWords Optimization: Part 3
Facebook Ads: Don’t Bury the Lede
Take a look at this ad I found on my wife’s Facebook page: Ok, so, the picture is great, because it’s instantaneously and unmistakeably recognized as a wedding shot. And a fairly interesting or artsy shot at that. But the healdine sucks. Big time. Why? Because as soon as you see the “Learn” part of it, you assume that it’s an ad placed by a for-profit school. … [Read more...] about Facebook Ads: Don’t Bury the Lede
Enhanced Campaign Silver Linings: Geo Targeting
There is so much going on in the world of PPC lately that we’re spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google’s new “Enhanced Campaigns” feature to Facebook and Analytics. Over the next week, PPC Hero is going to take a look at each of these updates in a series of posts designed to get you ready for all … [Read more...] about Enhanced Campaign Silver Linings: Geo Targeting
A detailed look at Google’s new Enhanced Sitelinks
This week on PPC Hero we’ve been focusing on all the big new and exciting changes happening in the PPC world. If you haven’t heard yet, Google is rolling out its new Enhanced Campaigns at present and you’ll be forced to switch over come June. For more info have a look at Eric’s reaction earlier this week. Today we’re going to take a look at the new Sitelink features in … [Read more...] about A detailed look at Google’s new Enhanced Sitelinks
Facebook’s New Conversion Tracking is Pretty Great
There is so much going on in the world of PPC lately that we're spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google's new "Enhanced Campaigns" feature to Facebook and Analytics. Over the next week, PPC Hero is going to take a look at each of these updates in a series of posts designed to get you ready for all … [Read more...] about Facebook’s New Conversion Tracking is Pretty Great
Google Says “Do Mobile or the Kitten Gets It”
There is so much going on in the world of PPC lately that we're spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google's new "Enhanced Campaigns" feature to Facebook and Analytics. Over the next week, PPC Hero is going to take a look at each of these updates in a series of posts designed to get you ready for all … [Read more...] about Google Says “Do Mobile or the Kitten Gets It”
The Beginner’s Checklist of What To Do in the First Month of Your AdWords Optimization: Part 2
This month Andrew Lolk of White Shark Media joins PPC Hero as a guest blogger to discuss his personal tips for optimizing a PPC account within the first month. This is part 2, for part 1 see here. -------------------------------------------------- This is a three-part series that helps you identify the areas of optimization during the first month of your Google AdWords … [Read more...] about The Beginner’s Checklist of What To Do in the First Month of Your AdWords Optimization: Part 2
Yahoo! to Start Partnering with Google on Contextual Targeting
Man, it's been a crazy week in PPC. And it keeps getting crazier. Yesterday Yahoo! announced that they're adding Google as an ad partner for contextually targeted ads on the display network. They say that they agreement is "global" and "non-exclusive" and that it includes placements on "various Yahoo! properties" along with "certain co-branded sites." According to the Wall … [Read more...] about Yahoo! to Start Partnering with Google on Contextual Targeting
Google To Force You To Go Mobile With Enhanced Campaigns
So for those of you in PPC land who were stuck under a rock for the past 24 hours – Google announced their exciting new ‘Enhanced Campaigns’. The main idea seems to be two-fold. On the one hand, make things easier to manage – fewer campaigns to work with, but on the other, more money for Google as more advertisers use mobile. In fact, I wrote something back in October about … [Read more...] about Google To Force You To Go Mobile With Enhanced Campaigns
Ultimate Guide to Acronyms and Terminology is Now Live!
The world of PPC is loaded with jargon. Coping with the huge amount of acronyms and terms that sound a little bit like one another but mean completely different things (the display network and a display URL even have the same word in them, but they're SO different, you guys) can be a Herculean task. These terms are old hat to long time readers of PPC, but for those just … [Read more...] about Ultimate Guide to Acronyms and Terminology is Now Live!