We had the opportunity to interview Neil Sorenson, who will be speaking about Enterprise PPC, Competitive Verticals, and International PPC at Hero Conf 2013. Neil Sorenson is the Head of Pay per Click at ZAGG.com. Previously he spent four years working for search marketing agencies like OrangeSoda and SEO.com. During that time Neil managed hundreds of accounts across dozens of … [Read more...] about Neil Sorenson: Hero Conf 2013 Speaker Interview
Search Results for: PPC
Testing New Keywords Without The Anxiety
For this Month’s Series, we’re going to be talking about new and exciting things that you can test within the wonderful world of PPC. Take your accounts to the next level with some of these new techniques or tools. New keywords are like the life blood of any established PPC account. Was that analogy too weird? Eh, either way, you see what I'm saying. Your account is like … [Read more...] about Testing New Keywords Without The Anxiety
Heroview: Randomness, Black Swans and Fragility and How they Affect SEM
Yesterday we had an amazing opportunity to talk to Andrew Goodman who talked about Randomness, Black Swans and Fragility & How They Affect SEM. ________________________________________ PPC Hero: Could you start by telling us a little bit about your background in PPC? Andrew: It's nearly as simple as having tinkered with AdWords Select in Mar 2002 & being blown away by … [Read more...] about Heroview: Randomness, Black Swans and Fragility and How they Affect SEM
Are You Getting The Most Out Of Your Landing Pages?
For this Month’s Series, we’re going to be talking about new and exciting things that you can test within the wonderful world of PPC. Take your accounts to the next level with some of these new techniques or tools. Businesses work hard to keep their storefronts clean. Well, sometimes I beg to differ myself, but that’s beside the point. They want to make their customers feel … [Read more...] about Are You Getting The Most Out Of Your Landing Pages?
Don’t Be Afraid to Exclude PLA Search Queries
Many of you have been wondering what type of content to expect at Hero Conf 2013. Well, today we are breaking that ice and sharing an exclusive piece from one of our 47 Hero Conf 2013 speakers, Matthew Umbro. Today Umbro will bring you into the world of PLA's and calm your fears of exluding PLA search queries. Don't miss Matt's full presentation on PLA's at Hero Conf April … [Read more...] about Don’t Be Afraid to Exclude PLA Search Queries
Ad Testing for 2013 – Plan Now for MONTHS!
For this month’s series, we’re going to be talking about new and exciting things that you can test within the wonderful world of PPC. Take your accounts to the next level with some of these new techniques or tools. A 100% admitted ad copy nerd, I just wouldn’t feel right tackling any subject in terms of PPC account testing other than ads. There is no end to the world of ad … [Read more...] about Ad Testing for 2013 – Plan Now for MONTHS!
I Dare You to Try Out the DCO
For this Month’s Series, we’re going to be talking about new and exciting things that you can test within the wonderful world of PPC. Take your accounts to the next level with some of these new techniques or tools. I get it; it’s terrifying. Our accounts are our babies. We dote on them, check them obsessively, think about them when we wake up in the morning. We like to … [Read more...] about I Dare You to Try Out the DCO
The Easiest Part of A Facebook Ad to Optimize
When BoostCTR first started optimizing Facebook Ads, we were delayed for a few months on our ability to optimize images. Which left us with just headlines and copy. Now, if you talk to most people, they’d be apt to say that headlines and copy are hardly worth optimizing, as so much of an ad’s success rests on the image. And they would be wrong. Just how much can a new … [Read more...] about The Easiest Part of A Facebook Ad to Optimize
Gary Henderson: Hero Conf 2013 Speaker Interview
We had the opportunity to interview Gary Henderson, who will be speaking about the brand effect and showcase the various positions brands can have at Hero Conf 2013. Gary Henderson is the founder and CEO of Interactivity Marketing. Gary began Interactivity Marketing in 2009 on a shoe-string budget and started out as its only employee. Since then, Interactivity Marketing has … [Read more...] about Gary Henderson: Hero Conf 2013 Speaker Interview
Ask the Heroes! – Rapid Fire Q&A with 2013 Hero Conf Speakers
Still trying to convince yourself to register for Hero Conf? Maybe you haven’t seen the recently posted topic schedule for days 1 & 2, because it’s going to be an incredible lineup of content! On top of that, you can still get your Hero Conf passes with a super early bird discount…but only until midnight Friday! Because we know content and topics are the things driving you … [Read more...] about Ask the Heroes! – Rapid Fire Q&A with 2013 Hero Conf Speakers
Marc Bitanga: Hero Conf 2013 Speaker Interview
We had the opportunity to interview Marc Bitanga, who will be speaking about segmentation and working with agencies at Hero Conf 2013. Marc Bitanga is a digital marketing professional with over 10 years experience increasing website traffic, acquiring customers and improving online revenue for agencies as well as popular brands such as Electronic Arts & SAP. He has … [Read more...] about Marc Bitanga: Hero Conf 2013 Speaker Interview
Wondering what to expect at Hero Conf 2013? The schedule is live!
The wait for the Hero Conf Schedule is over PPC Heroes! The Hero Conf 2013 schedule is now live on heroconf.com. Get the full schedule here and take advantage of our Super Early Bird pricing while it's still available. You have only 2 days left to Save $200 on your registration! Our Super Early Bird Prices end this Friday at Midnight. This year you'll hear Bryan Eisenberg, … [Read more...] about Wondering what to expect at Hero Conf 2013? The schedule is live!