We can officially announce that we’ve scheduled 47 speakers for Hero Conf 2013! Check out the updated speaker list below & don’t forget to register at heroconf.com. Make sure you take advantage of our super early bird registration pricing (ends 1/11/13) & meet all 47 speakers face-to-face! Register here » We look forward to seeing you … [Read more...] about UPDATE: 47 Big Names To Speak At Hero Conf 2013!
Search Results for: PPC
Google Is Adding Buttons To Your Display Network Text Ads.
Google announced a change coming to text ads on the Google Display Network, rolling out this week. There will now be a clickable arrow button, as well as slight optimizations to font size, spacing and text layout. Seen here: Apparently the color of the buttons will be in the same pallette color you've chosen for your ad units. The article says,"For instance, if the … [Read more...] about Google Is Adding Buttons To Your Display Network Text Ads.
Dear Bing Ads, We Need to Talk
Dear Bing Ads, We need to talk. I’ve been working with you long enough now that I feel a certain level of familiarity with your systems and processes. So please understand that what I’m about to say comes from a place of respect and understanding. And before we get into it, I don’t want to focus entirely on the negative. I have a lot of praise for you. Our Bing … [Read more...] about Dear Bing Ads, We Need to Talk
The Power of Before-and-After Photos
“It pays to illustrate the end-result of using your product. Before-and-after photographs seem to fascinate readers. In a study of 70 campaigns whose sales results were known, Gallup did not find a single before-and-after campaign that did not increase sales.” -- David Ogilvy in Ogilvy on Advertising Granted, most generic before and after photo formats require a bit more room … [Read more...] about The Power of Before-and-After Photos
Introduction to Google Tag Manager
Ever had issues keeping track of which tracking codes go where? Whether it’s Google Analytics, Bing, AdWords or remarketing, the simple truth is that there are a lot of different snippets you need to keep track of these days. That’s where Google Tag Manager comes to help out! What’s the scoop? Google Tag Manager was launched back in October as a way to keep all of your tags … [Read more...] about Introduction to Google Tag Manager
30 Years Ago Today…
30 years ago today Michael Jackson's Thriller Album was released. In honor of the legend, we're enjoying some MJ tunes in the office today! Michael Jackson's Thriller » … [Read more...] about 30 Years Ago Today…
More Speakers and An Even Better Reason to Register for Hero Conf Now!
We've just finished our speaker outreach, and while we're still waiting on a few confirmations, we can officially announce that we've scheduled 47 speakers for Hero Conf 2013! You can view 32 of them here. Hero Conf will feature some really outstanding speakers and companies like Google, Bing, Dell, Keurig, Brookstone... oh, and Bryan Eisenberg, did we mention that the … [Read more...] about More Speakers and An Even Better Reason to Register for Hero Conf Now!
Hero Conf 2012 Panel Discussion Transcript
Our Next Hero Conf 2012 Speaker transcript is from our Super Panel Discussion. If you’re more of a straight to the point kind of person and want access to our full 339 page transcript guide, all you need to do is sign up for our Hero Conf Alerts and you will get a link to download in our next newsletter! So we have Charles and Cleo of 7Search. Charles has 10 years of … [Read more...] about Hero Conf 2012 Panel Discussion Transcript
Audit Your Account With Wordstream’s AdWords Grader
You know you should audit your account, right? Whether it's a new account you've just taken over or one you've been managing for years, a comprehensive, holistic analysis can always turn up new insights to help you push your PPC performance to new heights. We've already written about the myriad benefits of a PPC audit (and what not to do). We've held webinars and had Q & … [Read more...] about Audit Your Account With Wordstream’s AdWords Grader
9 Tips for Effective Negative Keyword Management
Having an effective negative keyword strategy is one of the cornerstones of a successful PPC account. Negative keywords, implemented correctly will save you money, increase the relevancy of your audience and improve your click-through rates. I’ve listed what I consider to be the 9 main considerations when working with negative keywords. Hopefully those of you new to the PPC … [Read more...] about 9 Tips for Effective Negative Keyword Management
Choose an Unusual Angle For Your Facebook Ads
The nature of Facebook Advertising dictates that advertisers don’t get the luxury of commissioning a custom photo, making vast majority of ad images either stock or client-supplied photos. But that hardly means you have to settle for boring or lame photos. For example, let’s look at this ad: The headline is OK, since it calls out the prospect by name, or at least by … [Read more...] about Choose an Unusual Angle For Your Facebook Ads
Ho-Ho-Holiday Landing Page Optimization For Mobile
With the holiday season well under way, it becomes increasingly important for online advertisers to ensure that all of their ducks are in a row. Additionally, when you add in the ever-changing behavior of online consumers year after year, proper preparation becomes even more difficult. Now, assuming you’ve already planned out your holiday bid, budget, keyword and ad copy … [Read more...] about Ho-Ho-Holiday Landing Page Optimization For Mobile