It's been another exciting year in the paid search industry! From new features to ongoing strategy education, 2015 has been a fun year. We're all excited for what 2016 will bring, but before we enter the new year, we're going to take a look back at PPC Hero's top 10 posts of 2015. Without further ado, here are the most popular posts of the year, starting with number 10. 10) 3 … [Read more...] about PPC Hero’s Top 10 Posts Of 2015
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A Marketer’s Guide To Pinterest Analytics
As Pinterest strives to monetize their platform, they continue to listen to the challenges of advertisers and brands. One of the key challenges they tackled early on was Analytics. Pinterest realized how important it was for marketers to understand how their audience interacted and engaged with their brand while on the platform. In an effort to make that analysis easier, … [Read more...] about A Marketer’s Guide To Pinterest Analytics
[New Infographic!] What America’s Fastest Growing Companies Spend in Google AdWords
The PPC industry is always growing, expanding and changing. And this year, it was no different. We thought it would be interesting to take a look at Inc Magazine's list of the 5000 fastest growing companies in America and see how they spend their PPC dollars. So we partnered with SEM Rush to create the infographic below, which details how these Inc 5000 companies use the … [Read more...] about [New Infographic!] What America’s Fastest Growing Companies Spend in Google AdWords
[New Toolkit!] Get the basics and more to make 2016 a successful year for your Mobile PPC!
It's no secret that mobile marketing is a hot topic right now. You already know that you should have a mobile strategy in place for next year. You probably already do. But have you evaluated your mobile presence, performance, and behavior? Are you set up for calls? Are you testing? Have you tried social? In this toolkit you'll find, not only a couple of basic resources to get … [Read more...] about [New Toolkit!] Get the basics and more to make 2016 a successful year for your Mobile PPC!
The Ultimate Campaign QA Checklist
Quality assurance is a large part of running PPC initiatives. When new campaigns are built for an account, it is of utmost importance to QA. Campaign Settings Ad Rotation If you’re testing ad copy in this campaign(s), please make sure ad rotation is set to rotate indefinitely! Delivery By default, your campaigns will be set to standard delivery. This means that Google … [Read more...] about The Ultimate Campaign QA Checklist
Webinar Confirmation: 6 Unique Ways To Grow Your PPC Account
You're All Set! You're now registered for Hanapin Marketing and Optmyzr's webinar, 6 Unique Ways To Grow Your PPC Account. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How Programmatic Display Can Give Your Clients The Boost They Need 5 … [Read more...] about Webinar Confirmation: 6 Unique Ways To Grow Your PPC Account
It’s A Wonderful PPC Life: 4 Different Caps PPC Allows You To Wear
There's a common saying that if you enjoy your job you don't work a day in your life. I am not sure that is entirely true - but I am sure that I chose the correct industry to be able to truly say I enjoy my job. As a sports nut with an analytical mind, I have spent a fair share of time trying to crack the code on these one-day fantasy sites such as FanDuel. Figuring out … [Read more...] about It’s A Wonderful PPC Life: 4 Different Caps PPC Allows You To Wear
5 Steps For Creating A Solid PPC Competitor Strategy
Analyzing the PPC competitive landscape can help provide key insight into performance trends and determine how your ads stack up to competition. By not taking the time to analyze PPC competitors, you could be missing out on huge gaps in your program that could leave your account vulnerable to deep-pocketed competitors driving up costs and stealing impression share. Below, we … [Read more...] about 5 Steps For Creating A Solid PPC Competitor Strategy
Are Your Match Types Functioning The Way You Think They Are?
We all know that in AdWords there are three main match types: broad, phrase, and exact. Broad can be further narrowed down to regular broad match and modified broad – signified by “+” markers. When we analyze our accounts we often look at match type performance and search query reports, but one thing is often overlooked - queries can “exact match” to broad match keywords. What … [Read more...] about Are Your Match Types Functioning The Way You Think They Are?
Your Resource Guide To Learning PPC
Last week a friend asked me, "Outside of hands-on experience, where are the best places to learn PPC on the Internet ." This got me thinking about something Seth Godin said, "We're not going to outgrow our need for information." We live in a time where there's so much information freely shared across the web. Some of it is good and some of it is crap. Either way we're … [Read more...] about Your Resource Guide To Learning PPC
Considering A Paid Search Career? Here’s What To Assess
10 years ago the field of paid search was still a hidden gem. It was a great career choice but potential employees didn't know the profession existed. Over the past 5 years, awareness of paid search/SEM/PPC/Pay Per Click/Search Engine Marketing (so many ways of describing it!) has grown massively and there are now many graduates with an active interest in paid search. Why … [Read more...] about Considering A Paid Search Career? Here’s What To Assess
Google Analytics Cohort Analysis
The Cohort Analysis report is one of the newer features within Google Analytics. What this report allows you to do is segment your data into Cohorts based on Acquisition Date, and view metrics such as retention rate and transactions / revenue. Setting it up is a breeze, but the report is even more valuable with custom segments layered on it. Overview of Cohorts – How It … [Read more...] about Google Analytics Cohort Analysis