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Nike and Sky digital ads banned as ASA clamping down on online choice architecture
The companies that get their wrists slapped by media regulators tend to be tiny. They either operate believing they and the tactics they employ are too small beer to get noticed – only to find out otherwise – or they lack the internal resource to ensure their outbound comms are all strictly compliant. No such…
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How To Maximize ROI with AI Targeted Advertising In 2025
Get ready for an upheaval in the ad world. 2025 is set to bring about a wholesale transformation, with AI leaving its mark on every last corner of the business. But how can businesses truly capitalize on AI targeted advertising to ensure they’re getting the highest possible return on investment (ROI)? Marketing success in the…
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10 Things I Wish I Knew Before Starting In PPC
I’ve been working at a digital marketing agency for nine years, the last three focusing specifically on PPC. I still have plenty to learn, but over that time I’ve picked up a lot about this industry. My goal here is to provide some early lessons, so you don’t have to make the same mistakes I…
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Unlock Every Sale: How Feed Optimization Can Be Your Secret Weapon for This Holiday Season!
It’s go time! With just 26 days between Black Friday and Christmas, the shopping season is short, fast, and bursting with opportunities. But here’s the catch—your product feed is the key to seizing every sale. If it’s not running at peak performance, you’re leaving money on the table. Good news? There’s still time to turbocharge…
How Top of Funnel Paid Search Advertising Can Be Effective
Imagine a world where you could appear at the top of the SERP as soon as someone has an issue your product or service can solve. Historically PPC has been pitched to businesses as a lower funnel and solely a conversion-driving strategy. It still is. It’s great at doing that, but can PPC successfully drive…
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