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How to integrate your SEO and paid search strategies to maximize efficiency and reduce CAC
Ways to combine the respective powers of SEO and PPC to reduce customer acquisition costs (CAC)
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The Evolution of AI in Google Ads: Balancing Innovation with Responsibility
As a PPC specialist, I’ve seen first-hand how AI has revolutionized Google Ads. While the technology offers impressive capabilities for optimization and efficiency, we need to focus on transparency and accountability when implementing these tools. Without these foundations, we risk losing consumer trust and violating privacy regulations. The Transparency Challenge of AI in Google Ads…
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Essential Strategies for Mastering Amazon Non-Endemic Ads
Discover how to effectively leverage Amazon’s ad platform to reach your target audience and drive results. Amazon’s exclusive beta launch for non-endemic businesses marked a game-changing opportunity for service-based companies to tap into the e-commerce giant’s vast customer base. With access to Amazon’s extensive user data from Prime Video, Music, Audible, and Alexa devices, businesses…
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4 Google Ads Custom Columns I Use Everyday
How many custom columns are you using in your Google Ads accounts? If you’re looking for some additional insights into how your Google Ads account is performing, here are some custom columns that can help. Especially if you’re not a novice search marketer, these custom columns can help you understand performance a bit easier and…
Nike and Sky digital ads banned as ASA clamping down on online choice architecture
The companies that get their wrists slapped by media regulators tend to be tiny. They either operate believing they and the tactics they employ are too small beer to get noticed – only to find out otherwise – or they lack the internal resource to ensure their outbound comms are all strictly compliant. No such…
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